mCashAdvance Digital PR Case Study, Digital PR Case Studies

Dubai Office:
Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E

London Office:
35 New Broad Street, London, EC2M 1NH

Essex Office:
Broom House, 39/43 London Road, Essex, SS7 2QL

The Client.

mCashAdvance is a finance hub for small business financing in the USA. Their mission is to provide business owners with instantly available capital to grow their business, whilst understanding how to save money and get the maximum value.

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Results.

We achieved more than 40 pieces of US focused coverage including links, with an average domain rating of 79. Our most coveted links included USA Today, Miami Herald, Mashable, GOBankingRates, The State, Sacbee and Finance Yahoo.

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The Objectives

With a clear brief in mind, our role as their digital pr agency was to identify key opportunities among American consumers that were highly topical as well as reactive to earn industry relevant and authoritative backlinks with a high domain rating.

01. Increase organic traffic and brand visibility among American business owners and consumers through the creation of creative and relevant content campaigns

02. Create a unique outreach template, prospecting journalists across major tier 1 publications and sector specific domains across the business, financial, SME & entrepreneurial industries

03. Utilise multi-levelled approach to ideate campaigns of varying degrees - evergreen or what we call pre-planned campaigns, and tips-led releases.

The Strategy.

The first step towards generating US focused content for mCashAdvance was to identify credible and trustworthy experts within the business that would be able to showcase their knowledge and authority in the industry. These personas would be integral to our approach when identifying key opportunities. To kick-start the process, we created a master database of financial and business orientated websites across different US states, as well as national and regional newspaper journalists who would want to hear first-hand expert commentary and or tips from our client's in-house specialists. Alongside this, we frequently pinpointed quick media request opportunities, which could be further utilised as part of larger campaign assets. This included forming a close relationship with a journalist at GOBankingRates who sought our client's expertise around a series of financial planning articles in the US; one of which was how to live only on cash and whether you should do it, and the other being whether you should allow your family member to pay off your debt. Further content we produced included how friendships are impacted by the cost-of-living crisis which was utilised on Mashable.

The Campaign.

We frequently pinpointed quick media request opportunities, which could be further utilised as part of larger campaign assets. This included forming a close relationship with a journalist at GOBankingRates who sought our client's expertise around a series of financial planning articles in the US; one of which was how to live only on cash and whether you should do it, and the other being whether you should allow your family member to pay off your debt. Further content we produced included how friendships are impacted by the cost-of-living crisis which was utilised on Mashable. We also turned our attention to launch our 'Billionaire Rich List' campaign. We manually scraped and extracted the top 300 billionaires from Forbes Billionaire 2022 list, retrieving data for their age, net worth, country and birth date to determine their star sign, discovering the representation of zodiac signs among the world's wealthiest people. This campaign was carefully crafted to balance topic relevancy, as well as leveraging a lighter-hearted approach, with the ability to outreach the campaign across multiple sectors for maximum impact across new sites not yet achieved.

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Mashable

“The team have absolutely delivered on our digital PR campaign so far. Operating in the finance sector, it can be difficult to keep up with what’s relevant and trending, but the team have done just that, capitalising on some great reactive opportunities as well as the creation of other campaigns that have been featured across the news. I’m looking forward to seeing what they come up with next.”

Ofter Akerman

Director

Multi Award-Winning Agency

Want to see more of our results?

We don’t limit ourselves to the number of digital pr campaigns we create, ensuring our clients are regularly featured in relevant national and international publications that support the development of their wider marketing strategy. Read more.

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