Stelrad Break £1M Revenue, eCommerce SEO Case Studies

Dubai Office:
Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E

London Office:
35 New Broad Street, London, EC2M 1NH

Essex Office:
Broom House, 39/43 London Road, Essex, SS7 2QL

The Client.

Stelrad is the UK’s #1 heating specialist, manufacturing and supplying tailormade products to homeowners and professionals. With an array of radiators available across various price ranges, our marketing campaigns primarily focused on targeting homeowners.

As Featured In.

Results.

Hitting the ground running with Stelrad, we are thrilled to see our multi-service digital approach pushing the client towards an increase in online visibility and sales.

+111%

increase in eCommerce conversion rate

+205%

increase in transactions

+96%

increase in revenue

+50%

increase in the top 3 positions

+214%

increase in positions 4-10

The Objectives

Stelrad were keen to make their objectives clear – operating in a highly competitive market, they needed to achieve the results they had initially set out to support the growth of the business. This meant that we needed to work fast to ensure the campaign was profitable from the get-go.

01. Improve brand visibility organically in the search results

02. Increase the number of users visiting the website MoM

03. Grow total revenue to over £1,000,000 utilising an integrated approach

04. Execute a robust outreach strategy to enhance the website's inbound links.

The Strategy.

Following the initial strategy, we began to highlight areas of the campaign we would work on in priority order ranging from highest priory to lowest priority to provide us with the chance to pick up some initial traction whilst we continued to work across the different areas of the campaign. Additionally, we began to develop a robust outreach strategy to increase the website's overall inbound links to essential target pages. This aimed to boost sales and ROI for our broader marketing efforts conducted in conjunction with our digital PR campaign.

The Campaign.

Stelrad had previously worked with another digital marketing agency but failed to see the results needed. They approached us looking for fresh eyes to review the account, with the hope of achieving what they had initially set out. After carrying out an initial performance audit, we identified several quick win opportunities which would expand their visibility at a quicker rate. This included page title and metadata optimisation, internal linking and addressing existing conflicts. The technical health of the website was also lacking and improvements to the flexibility/crawlability needed to be made. Following our content audit, we highlighted some serious cannibalisation across category and product pages that were holding the site back from performing consistently. The pre-existing content was also limited, with poor SPG and no context provided on the main category pages. This led to many pages inadvertently targeting the term ‘radiator(s)’. To combat this, we created 154 new pages of content across all categories and all range pages to improve targeting and provided recommendations on URL restructuring to improve the site’s UX.

+96%

Increase in revenue

"It’s great to be working with the Absolute Digital team. They’ve secured some excellent results so far, helping us progress as a business which is exactly what we wanted."

Chris Harvey

Head of Marketing at Stelrad

Award-Winning Digital Marketing: It’s All in a Day’s Work

Being able to see our hard work become part of award-winning digital marketing campaigns is always a pleasure. It’s not why we do it, but it shows the world we can. We regularly are both nominated and awarded for our forward-thinking campaigns that the whole team has a part in achieving. We want to do the same for you.

As one of the leading digital marketing companies with recognition in our efforts for both clients and our approach to worklife, from Agency of the Year to Best Company Culture and more, it really is all in a day’s work. Want to see how your business can share in our success? Discover our rich history of award wins and work with us – it’s that simple.

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Want to see more of our results?

We let our campaign results do the talking because we believe they are best when it comes to showcasing how we partner with our clients to achieve maximum revenue, ROI, and business growth. Check out our other award-winning campaigns below.

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