Vera Clinic 258% Goal Completion, Pharma SEO Case Study

Dubai Office:
Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E

London Office:
35 New Broad Street, London, EC2M 1NH

Essex Office:
Broom House, 39/43 London Road, Essex, SS7 2QL

The Client.

Vera Clinic partnered with the Absolute Digital Media team as they were looking for a full-service digital marketing agency who could improve their visibility and generate new online sales/leads through a range of paid and organic marketing techniques. We devised an integrated campaign consisting of search, Digital PR, and paid advertising for a higher ROI, using SEO data to reduce PPC expenditures and further establish where and how to use our chosen keywords.

As Featured In.

Results.

Hitting the ground running with Vera Clinic, we are thrilled to see our multi-service digital approach pushing the client towards an increase in online visibility and leads.

+111%

increase in goal conversion rate

+258%

increase in goal completions

+181%

increase in organic keywords on pages 1-3

The Objectives

Vera Clinic approached us knowing the level of experience we already had within the industry. They knew they would need to improve their online visibility during Covid-19 prior to when travel restrictions began to ease to make sure they could capitalise on every opportunity that came their way.

01. Increase the number of leads coming through the website

02. Re-capture lost visibility from the broad core algorithm update

03. Improve the total number of organic keywords on pages 1 – 3

The Strategy.

Following the initial strategy, we began to highlight areas of the campaign we would work on in priority order ranging from highest priory to lowest priority to provide us with the chance to pick up some initial traction whilst we continued to work across the different areas of the campaign.

The Campaign.

Vera Clinic’s content was minimal and poorly translated with numerous SPG issues and no internal linking structure. The pages they did have were also not well researched and did not offer users valuable information meaning that it lacked E-E-A-T. We carried out a full site performance audit and keyword mapping file to identify growth opportunities and where/why visibility drops occurred to ensure that each page was thorough and well targeted for the main terms we wanted to capture. We also produced a robust internal linking structure that would allow authority and link equity to efficiently pass throughout the main target pages which included the hair transplant turkey page. This ensured key pages were indexed and improved the position and visibility of all other indexable pages within the site. We linked further relevant websites to specific pages on the domain to maintain the site’s authority, removing low-quality or potentially harmful links from the site’s backlink profile as we progressed, too.

+181%

increase in organic keywords on pages 1-3

“We are so grateful to the Absolute Digital Media team! We have already seen some fantastic results across the campaign and can’t wait to see its performance go to new strengths!”

Waleed Taleb

CMO & Board Member

Award-Winning Digital Marketing: It’s All in a Day’s Work

Being able to see our hard work become part of award-winning digital marketing campaigns is always a pleasure. It’s not why we do it, but it shows the world we can. We regularly are both nominated and awarded for our forward-thinking campaigns that the whole team has a part in achieving. We want to do the same for you.

As one of the leading digital marketing companies with recognition in our efforts for both clients and our approach to worklife, from Agency of the Year to Best Company Culture and more, it really is all in a day’s work. Want to see how your business can share in our success? Discover our rich history of award wins and work with us – it’s that simple.

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