{"id":1257,"date":"2021-03-05T00:35:00","date_gmt":"2021-03-05T00:35:00","guid":{"rendered":"https:\/\/absolute.digital\/?p=1257"},"modified":"2026-10-27T12:56:36","modified_gmt":"2026-10-27T12:56:36","slug":"common-seo-mistakes-ecommerce-managers-make","status":"publish","type":"post","link":"https:\/\/absolute.digital\/ae\/insights\/common-seo-mistakes-ecommerce-managers-make\/","title":{"rendered":"Common SEO Mistakes eCommerce Managers Make"},"content":{"rendered":"

Running and maintaining a successful eCommerce<\/a> store is not as simple as it might first seem, and there a few simple, common mistakes many eCommerce managers make which will actually negatively impact your SEO ranking. So, take some time to see where you might be unknowingly going wrong and preventing your website\u2019s growth and success.<\/p>\n

So, here are our top 10 common mistakes made by eCommerce managers and how to avoid them.<\/p>\n

Here at award-winning digital marketing agency<\/a> Absolute Digital Media, we\u2019ve helped countless eCommerce brands establish a strong digital presence and sales flow with tailored SEO tactics and constant monitoring of their campaigns. However, when we partner with new clients or pass successful accounts back to in-house teams, there are often simple mistakes made which will slowly but surely unravel any work put in to improve your search visibility.<\/p>\n

If you\u2019re looking to improve your eCommerce store\u2019s SEO ranking and digital performance, take a look at these common mistakes made by eCommerce managers \u2013 and see how you can avoid them!<\/p>\n

Disclaimer: this is not a finite list! When it comes to managing an eCommerce store there are countless things you need to assess to deliver a strong performance. If your results are dropping, or you\u2019re not seeing the progress you\u2019d expect to, speak to our SEO agency<\/a> team today on 0800 088 6000.<\/p>\n

Choosing The Wrong Platform<\/h2>\n

Getting the right CMS for your business is crucial. The last thing you want after you\u2019ve set your perfect website up is to realise the CMS doesn\u2019t offer a feature that is vital to your store functioning.<\/p>\n

If this does happen, you\u2019ll need to invest a lot of time, energy and resources into migrating your site to a new platform \u2013 and although this is possible, it\u2019s not ideal.<\/p>\n

To avoid this, it\u2019s important to pause and reflect on what your business needs from a CMS platform. Do you want to be able to pay directly from the site? Do you want to host a company blog? Does the CMS make it easy to share content to the major social networks?<\/p>\n

Establishing what you need your site to do before jumping into creating it is the crucial first step an eCommerce manager needs to take \u2013 so choose wisely!<\/p>\n

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\"The<\/p>\n

Overlooking Security<\/h2>\n

eCommerce stores across all industries are responsible for handling their customer\u2019s private information. From bank details to addresses, you need to ensure your customers\u2019 private information is protected.<\/p>\n

Ensuring that your CMS guarantees protection against security breaches and hacking attempts will keep your customer\u2019s details safe and keep your mind at ease.<\/p>\n

If you don\u2019t take these steps to secure your consumer\u2019s information and there is a security breach, this will cause a major issue for your company and jeopardise your consumer trust.<\/p>\n

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