{"id":1272,"date":"2022-03-07T01:05:56","date_gmt":"2022-03-07T01:05:56","guid":{"rendered":"https:\/\/absolute.digital\/?p=1272"},"modified":"2026-10-27T12:56:36","modified_gmt":"2026-10-27T12:56:36","slug":"smashing-seo-traffic-by-more-than-228","status":"publish","type":"post","link":"https:\/\/absolute.digital\/ae\/insights\/smashing-seo-traffic-by-more-than-228\/","title":{"rendered":"Smashing SEO Traffic by More Than 228%"},"content":{"rendered":"

In this post I\u2019m going to break down the nitty gritty details of 3 of our best performing campaigns, across 2 of the most difficult industries in all of SEO; loans and CBD.<\/p>\n

The client campaigns I\u2019ll be breaking down are:<\/h4>\n

\"Fast<\/h3>\n

Fast Loan UK<\/a><\/span> is a leader in fast and easy loans across all of the United Kingdom. Through coordinated efforts across content production, some serious link building, and navigating a pretty basic CMS we were able to deliver a 398% increase in organic users.<\/p>\n

\"Fast<\/p>\n

\"Quidmarket\"<\/h3>\n

QuidMarket<\/a> prides itself on offering the most flexible options for short-term loans. When QuidMarket first engaged Absolute it was to assist with UX-focused design<\/a> components aimed at increasing the site\u2019s conversion rates. What soon followed was a follow-on engagement for SEO and PPC that resulted in new user growth of over 114%.<\/p>\n

\"Quidmarket<\/p>\n

\"Eden\u2019s<\/h3>\n

Eden\u2019s Gate CBD<\/a><\/span> is widely considered to be the UK\u2019s #1 destination for CBD health products. Eden\u2019s Gate was a follow-on project from an existing client who was impressed with the results the Absolute team had delivered for his other business, and asked us to create a scalable content strategy, link building campaign, and corresponding UX enhancements to propel this new brand to the forefront of the CBD space. What resulted was a 171% increase in new organic users to this Shopify store.<\/p>\n

\"Eden\u2019s<\/p>\n

<\/h3>\n

[magazine-cbf title=”Special Offer” subtitle=”We’ll send you 5 Free DR90+ links, no strings attached.” content=”Just enter your email below and we’ll email you the details on how to go claim them right away.”]<\/p>\n

The Results Speak for Themselves.<\/h2>\n

398% (Fast Loan UK) + 114% (QuidMarket) + 171% (Eden\u2019s Gate) averages out to just over 228%, which is how I came up with the metric total for the title \ud83d\ude42<\/strong><\/p>\n

But who needs another post highlighting the end results of strategic marketing campaigns without showing the strategy<\/i> \u2013 no one.<\/p>\n

The online loans industry perhaps couldn\u2019t be any further away from selling CBD online, except they are both ferociously limited in terms of available marketing channels, and are mostly dominated by large incumbent brands.<\/p>\n

For those reasons, the design of the strategies we employed to deliver these kinds of results were actually pretty similar, and I\u2019m going to take you through the whole process across all 3 brands.<\/p>\n

Our Strategic Process<\/h2>\n

Every company is different, but the one thing they all have in common is competitors. We like to move fast, so the first place we start is identifying holes in the client’s current keyword targeting and content mapping.<\/p>\n

This is best achieved with a competitive analysis of the current ranking websites for the most commercially valuable keywords.<\/p>\n

This starts with benchmarking the clients\u2019 current online visibility and traffic performance. For the purposes of this case study I\u2019m going to blend snapshots of process deliverables across all 3 brands.<\/p>\n

Benchmarking<\/h4>\n

We start every client engagement by first benchmarking all performance metrics of the client\u2019s site, including domain authority, current organic rankings, index rates, links, content, revenue, conversion rates \u2013 pretty much everything that correlates to online visibility and performance.<\/p>\n

\"Domain<\/p>\n

Then we compare our findings to the top 3 closest competitors in terms of keyword overlap and any large gaps.<\/p>\n

\"Authority<\/p>\n

\"Authority \"Authority<\/p>\n

This approach means that metric outliers across the group of sites we\u2019re profiling can be quickly diagnosed and leveraged for campaign design and resource planning.<\/p>\n

\"backlinkOnce we\u2019ve diagnosed the weakest and strongest areas of the client’s site relative to their closest product or service competitors, we move on planning for fixes to technical elements of the website (redirect chains, bloated resources – usually large images or videos, and internal link architecture).<\/p>\n

[magazine-cbf title=”Special Offer” subtitle=”We’ll send you 5 Free DR90+ links, no strings attached.” content=”Just enter your email below and we’ll email you the details on how to go claim them right away.”]<\/p>\n

This is where we lay out the specific sprint action items, and for these 3 client website there was a bit of nuance between each, but the main focus across the board was:<\/h5>\n