{"id":1278,"date":"2021-03-16T01:14:08","date_gmt":"2021-03-16T01:14:08","guid":{"rendered":"https:\/\/absolute.digital\/?p=1278"},"modified":"2026-10-27T12:56:36","modified_gmt":"2026-10-27T12:56:36","slug":"why-brands-that-failed-to-innovate-during-covid-19-are-now-failing","status":"publish","type":"post","link":"https:\/\/absolute.digital\/ae\/insights\/why-brands-that-failed-to-innovate-during-covid-19-are-now-failing\/","title":{"rendered":"Why Brands That Failed To Innovate During Covid-19 Are Now Failing"},"content":{"rendered":"

Covid-19 has been tough for all digital marketing agency<\/a> and businesses. Regardless of the sector, each and every business in the world has been impacted in one way or another. Some may say that it\u2019s the reality of a tragedy, whilst others have chosen to invest to increase their online visibility during a time of crisis. While every business have gone through ups and downs in recent months, it has been too late for some with Thorntons the next business to announce the closure of all its stores.<\/p>\n

So, here\u2019s why brands that have been unsuccessful in their online innovation during Covid-19 are now seemingly failing.<\/p>\n

Businesses That Have Said Goodbye To The Highstreet<\/h2>\n

Over the last 12 months, we\u2019ve seen several high street stores permanently close the doors to their shops as a sad, but very real, result of Covid-19. Some may say that it\u2019s a result of the Pandemic, whilst others are sure that if said brands would have taken the early initiative to boost their online presence, they wouldn\u2019t have been made redundant from our streets. Here\u2019s just a handful of businesses impacted by the Pandemic:<\/p>\n

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  1. Topshop<\/li>\n<\/ol>\n

    Earlier this year, Topshop alongside 3 other Arcadia retail brands confirmed that they would also be permanently closing their stores. Online fashion retailer, ASOS, came to the rescue, buying Topshop, Topman, Miss Selfridge and HIIT for \u00a3265m.<\/p>\n

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    1. Thornton\u2019s<\/li>\n<\/ol>\n

      Sadly, Thornton\u2019s announced that it would be closing all 61 stores across the UK having been unsuccessful in generating enough online demand for their products over Covid-19. The move is said to be permanent, with more than 600 jobs expected to be impacted by the sudden closure.<\/p>\n

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      1. Bonmarch\u00e9<\/li>\n<\/ol>\n

        Bonmarch\u00e9 was yet another fashion retail brand that was hit by Covid-19, falling into administration in early December 2020. However, it was announced earlier this month that Peacocks may be set to rescue the women\u2019s fashion brand after being revealed as the preferred bidder.<\/p>\n

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        1. Oliver Sweeny Group<\/li>\n<\/ol>\n

          Covid-19 proved that it was a real threat to high-street businesses when shoe company Oliver Sweeny Group closed seven of its stores during summer 2020 including flagship stores in Mayfair and Covent Garden. Several other stores located in Leeds and Manchester were also permanently closed following the announcement that the business was placed into administration in July.<\/p>\n

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          1. Debenhams<\/li>\n<\/ol>\n

            Debenhams also closed its stores for the last time in 2020, with Boohoo buying the newly online retailer for a whopping \u00a355m.<\/p>\n