{"id":13023,"date":"2026-04-24T12:54:12","date_gmt":"2026-04-24T11:54:12","guid":{"rendered":"https:\/\/absolute.digital\/?p=13023"},"modified":"2026-10-27T12:56:42","modified_gmt":"2026-10-27T12:56:42","slug":"absolute-digital-media-wins-two-awards-at-the-uk-digital-excellence-awards-2026","status":"publish","type":"post","link":"https:\/\/absolute.digital\/ae\/insights\/absolute-digital-media-wins-two-awards-at-the-uk-digital-excellence-awards-2026\/","title":{"rendered":"Absolute Digital Media Wins Two Awards at the UK Digital Excellence Awards 2026"},"content":{"rendered":"

We are proud to announce that last night we won two awards at the UK Digital Excellence Awards 2026<\/a><\/strong> for our work with Stelrad.<\/p>\n

\ud83c\udfc6 Standout B2C Ecommerce Website of the Year<\/strong>
\n\ud83c\udfc6 Standout Integrated B2C Campaign of the Year<\/strong><\/h3>\n

These wins recognise the impact of an integrated campaign that delivered strong commercial growth, improved organic visibility, and better purchase behaviour across the Stelrad website.<\/p>\n

Commenting on the win, CEO Ben Austin<\/strong> said:<\/p>\n

“Winning two awards for our work with Stelrad is a fantastic achievement and a reflection of the strength of our integrated approach. This campaign wasn\u2019t just about driving traffic, it was about delivering real commercial growth and improving performance across the entire customer journey. I\u2019m incredibly proud of the team and the results we\u2019ve achieved together.”<\/em><\/p>\n

\"UKDEA26<\/p>\n

Delivering Commercial Growth for Stelrad<\/strong><\/h2>\n

Between July 2025 and January 2026<\/strong>, the campaign helped Stelrad exceed key performance targets. Revenue increased by 31.42%<\/strong>, rising from \u00a3535,184.09 to \u00a3703,318<\/strong>, surpassing the original \u00a3650,000 objective.<\/p>\n

New users also increased by 47.53%<\/strong>, growing from 76,694 to 113,145<\/strong>, while total users rose by 43.68%<\/strong> and sessions increased by 41.1%<\/strong>. This shows that the campaign delivered meaningful growth, not just increased traffic.<\/p>\n

Improving Purchase Behaviour<\/strong><\/h3>\n

The campaign also drove stronger eCommerce<\/a> performance across the customer journey. Items purchased increased by 20.74%<\/strong>, while items checked out rose by 21.53%<\/strong>, indicating stronger purchase intent and improved conversion.<\/p>\n

Growing Organic Visibility<\/strong><\/h3>\n

Organic visibility was a key part of the campaign\u2019s success. Top 3 keyword rankings increased from 644 to 961<\/strong>, exceeding the original target of 900+.<\/p>\n

Average weekly organic impressions also grew from 250,000 to 523,000<\/strong>, with strong performance continuing into January 2026.<\/p>\n

High-value keyword improvements included:<\/p>\n