{"id":1481,"date":"2019-04-08T11:18:14","date_gmt":"2019-04-08T10:18:14","guid":{"rendered":"https:\/\/absolute.digital\/?p=1481"},"modified":"2026-10-27T12:56:37","modified_gmt":"2026-10-27T12:56:37","slug":"weve-won-best-use-of-search-at-the-drum-awards","status":"publish","type":"post","link":"https:\/\/absolute.digital\/ae\/insights\/weve-won-best-use-of-search-at-the-drum-awards\/","title":{"rendered":"We\u2019ve WON Best Use Of Search At The Drum Awards!"},"content":{"rendered":"

We\u2019re thrilled to announce that we are winners of Best Financial & Professional Services Campaign at the 2019 Drum Search Awards last Thursday night in London.<\/strong><\/p>\n

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Uncle Buck partnered with digital marketing agency<\/a> Absolute Digital Media in April 2018 with a number of key objectives to enhance their overall search visibility in the competitive payday loan market. While they had previously undertaken some SEO in the past, this had been unsuccessful in providing them with the results that they required to effectively compete against some of the more well-known leaders of the industry. Their aim was to reach page one from the bottom of page two for one of the most competitive keywords in the industry, \u2018payday loans\u2019.<\/p>\n

The campaign needed to focus on the sensitivities of those facing a financial emergency as well as that of the Google March Broad Core algorithm update. With our strong knowledge of the industry and Financial Conduct Authority regulations, we worked closely with Uncle Buck to ensure that our marketing efforts were only targeting individuals who would not overcommit themselves. We also ensured that all work carried out focused on the responsible lending practices and FCA regulations Uncle Buck abide by.<\/p>\n

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