{"id":1503,"date":"2020-11-24T11:39:38","date_gmt":"2020-11-24T11:39:38","guid":{"rendered":"https:\/\/absolute.digital\/?p=1503"},"modified":"2026-10-27T12:56:37","modified_gmt":"2026-10-27T12:56:37","slug":"core-web-vitals-a-guide-for-seos-and-businesses","status":"publish","type":"post","link":"https:\/\/absolute.digital\/ae\/insights\/core-web-vitals-a-guide-for-seos-and-businesses\/","title":{"rendered":"Core Web Vitals: A Guide For SEOs And Businesses"},"content":{"rendered":"<p>Google is working on a big change to Core Web Vitals, which may change your ranking position significantly. Get ahead of the change and read all about Google&#8217;s planned update, proposed to be launched mid-2021.<\/p>\n<p>&nbsp;<\/p>\n<h2>30-Second Summary<\/h2>\n<ul>\n<li>Core Web Vitals track metrics related to your site speed, responsiveness and visual stability and are ranked by Google to test your overall page experience.<\/li>\n<li>Google has defined these Core Web Vitals into three main signals which track and monitor your page to give your site an overall site performance value: Largest Contentful Paint, Cumulative Layout Shift and First Input Delay.<\/li>\n<li>The new &#8216;Page Experience&#8217; signal will consist of the original three Core Web Vitals and these additional metrics: mobile-friendliness, safe-browsing, HTTPS-security and intrusive interstitial guidelines.<\/li>\n<li>By adding page experience to their ranking system, Google aims to help users find pages which will answer their query in the best way possible.<\/li>\n<li>Google&#8217;s Core Web Vital update is noticeably geared towards the increase in mobile search. 52% of search engine queries are conducted on mobile, and this trend is set to rise.<\/li>\n<li>Google has suggested that it will be launched in 2021, but as of yet, no clear date is given.<\/li>\n<li>Google has pledged to provide at least six months&#8217; notice before the new Core Web Vitals are rolled-out.<\/li>\n<li>Check out our tips for businesses to prepare for the Google Core Web Vitals update below!<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><strong>Table Of Contents<\/strong><\/h4>\n<ul>\n<li><a href=\"#heading1\">What Are Core Web Vitals?<\/a><\/li>\n<li><a href=\"#heading2\">The 3 Metrics For Core Web Vitals<\/a><\/li>\n<li><a href=\"#heading3\">Google&#8217;s Core Web Vital Update: Page Experience Signal and Ranking<\/a><\/li>\n<li><a href=\"#heading4\">The Importance Of Mobile-Friendliness<\/a><\/li>\n<li><a href=\"#heading5\">Is Content Still &#8216;King&#8217;?<\/a><\/li>\n<li><a href=\"#heading6\">When Will The Core Web Vitals Update Go Live?<\/a><\/li>\n<li><a href=\"#heading7\">Evaluating Page Experience<\/a><\/li>\n<li><a href=\"#heading8\">How To Review Core Web Vitals<\/a><\/li>\n<li><a href=\"#heading9\">What Does The Core Web Vitals Update Mean For Businesses?<\/a><\/li>\n<li><a href=\"#heading10\">Getting Ahead<\/a><\/li>\n<li><a href=\"#heading11\">Final Reflections<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n    <style>\n    .cta-gradient { background: var(--magenta, var(--color-brand)); border-radius: 10px; }\n    .cta-gradient .cta-header,\n    .cta-gradient .cta-content { max-width: 500px; font-size: 40px; line-height: 42px; }\n        .cta-gradient { background: url(\/wp-content\/uploads\/2023\/03\/cta-banner-background.png) no-repeat center bottom \/ cover; }\n        <\/style>\n            <a href=\"\/meeting-with-ben-austin\/?utm_source=Absolute-Website&#038;utm_medium=Absolute-Website&#038;utm_campaign=Absolute-Blog-CTA\" aria-label=\"Call Our Experts Today\" class=\"text-decoration-none\">\n            <div class=\"cta-gradient text-white p-4 my-3 \">\n            <div class=\"d-lg-flex align-items-center justify-content-between\">\n                                    <h3 class=\"cta-header text-white pb-2\">\n                        Understand Your                                                    <span class=\"text-yellow\"> Core Web Vitals Now<\/span>\n                                            <\/h3>\n                                                                            <span class=\"btn btn--primary\" aria-label=\"Call Our Experts Today\">Call Our Experts Today<\/span>\n                                                <\/div>\n        <\/div>\n            <\/a>\n    \n<p>&nbsp;<\/p>\n<h2 id=\"heading1\">What Are Core Web Vitals?<\/h2>\n<p>Core Web Vitals are key factors which Google consider most important for the webpage&#8217;s overall performance. These metrics relate to your site speed, responsiveness and visual stability and are ranked by Google to test your overall page experience.<\/p>\n<p>Monitoring your Core Web Vitals is a fantastic way to understand your overall user experience and helps site owners to identify any issues with monitor loading, interactivity and site visual stability; the core stability of what makes a site good.<\/p>\n<p>Core Web Vitals are relevant to all website pages. If you have a website, especially a brand or business page, you need to monitor your Core Web Vitals to get the most out of your webspace.<\/p>\n<p>How Google define it:<\/p>\n<p><em>&#8220;Core Web Vitals are a set of real-world, user-centered metrics that quantify key aspects of the user experience. They measure dimensions of web usability such as load time, interactive, and the stability of content as it loads (so you don&#8217;t accidentally tap that button when it shifts under your finger &#8211; how annoying!)&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3203\" src=\"\/ae\/wp-content\/uploads\/2020\/11\/0001_the-3-metrics-for-core-web-vitals.png\" alt=\"3 metrics for core web vitals\" width=\"897\" height=\"367\" \/><\/p>\n<h2 id=\"heading2\">The 3 Metrics For Core Web Vitals<\/h2>\n<p>Google has defined these Core Web Vitals into three main metrics which track and monitor your page to give your site an overall site performance value. The three metrics are as follows:<\/p>\n<p>&nbsp;<\/p>\n<h3>1. Largest Contentful Paint (LCP)<\/h3>\n<p>The LCP tracks the time it takes for a page&#8217;s main content to load. Google tracks the largest thing to load on the page, be this an image, video or set of text. Google will time how long it takes this content to render and apply this to the overall page loading speed.<\/p>\n<p>Loading time can be influenced by your server time, CSS, JavaScript or client-side rendering; all of which can be optimised to improve your LCP rating.<\/p>\n<p>&nbsp;<\/p>\n<h3>2. Cumulative Layout Shift (CLS)<\/h3>\n<p>CLS monitors how quickly the page is stable, meaning that content won&#8217;t jump around the page when the user interacts with it. This is particularly relevant for mobile responsiveness as a page shift could cause a user to click the wrong button.<\/p>\n<p>Large images and undefined content, like animations or graphics, could interfere with your CLS and need to be tested on your website to ensure a strong CLS rating. To improve CLS ensure your images, Ads, embeds and iFrames all have the correct dimensions.<\/p>\n<p>&nbsp;<\/p>\n<h3>3. First Input Delay (FID)<\/h3>\n<p>An FID rating tracks how quickly a page is interactive. This tests how quickly the browser can produce a result or action based on an action.<\/p>\n<p>For example, when a user clicks on a button, image or JavaScript event, FID will track how quickly this action produces a result.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15826 size-full\" src=\"\/ae\/wp-content\/uploads\/2020\/11\/Core-Web-Vitals-A-Guide-For-SEOs-and-Businesses_email-marketing-campaign-copy-4.png\" alt=\"Core Web Vitals Ideal Metrics: LCP 2.5 seconds, CLS less than 0.1, FIC less than 100ms \" width=\"821\" height=\"274\" \/><\/p>\n<p>&nbsp;<\/p>\n    <style>\n    .cta-gradient { background: var(--magenta, var(--color-brand)); border-radius: 10px; }\n    .cta-gradient .cta-header,\n    .cta-gradient .cta-content { max-width: 500px; font-size: 40px; line-height: 42px; }\n        .cta-gradient { background: url(\/wp-content\/uploads\/2023\/03\/cta-banner-background.png) no-repeat center bottom \/ cover; }\n        <\/style>\n            <a href=\"\/meeting-with-ben-austin\/?utm_source=Absolute-Website&#038;utm_medium=Absolute-Website&#038;utm_campaign=Absolute-Blog-CTA\" aria-label=\"Speak To Our Experts Today\" class=\"text-decoration-none\">\n            <div class=\"cta-gradient text-white p-4 my-3 \">\n            <div class=\"d-lg-flex align-items-center justify-content-between\">\n                                    <h3 class=\"cta-header text-white pb-2\">\n                        Take The Stress                                                    <span class=\"text-yellow\"> Out Of Data<\/span>\n                                            <\/h3>\n                                                                            <span class=\"btn btn--primary\" aria-label=\"Speak To Our Experts Today\">Speak To Our Experts Today<\/span>\n                                                <\/div>\n        <\/div>\n            <\/a>\n    \n<p>&nbsp;<\/p>\n<p>These metrics won\u2019t be unfamiliar to SEOs and developers as they have previously been available through PageSpeed Insights and the Chrome User Experience Report. However, by<\/p>\n<p>pulling them into one Core Web Vitals check will open new opportunities for tracking and analysis.<\/p>\n<p>It is also important to note that these metrics have room to grow and develop as more data becomes available. This means that the current Core Web Vitals benchmarking of \u201cGood\u201d, \u201cNeeds Improvement and \u201cPoor\u201d will likely develop in the future.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15827 size-full\" src=\"\/ae\/wp-content\/uploads\/2020\/11\/Core-Web-Vitals-A-Guide-For-SEOs-and-Businesses_email-marketing-campaign-copy-5.png\" alt=\"Google Core Web Vitals Metrics \" width=\"821\" height=\"252\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"heading3\">Google&#8217;s Core Web Vital Update: Page Experience Signal and Ranking<\/h2>\n<p>In Google&#8217;s proposed update, Core Web Vitals will be added to your sites overall ranking factors. Google will combine your Core Web Vital score with the user experience signal to get a deeper understanding of the real-world user&#8217;s experience on your website.<\/p>\n<p>The new &#8216;Page Experience&#8217; signal will consist of the original three Core Web Vitals and these additional metrics: mobile-friendliness, safe-browsing, HTTPS-security and intrusive interstitial guidelines.<\/p>\n<p>Combining the Core Web Vitals with user experience signals is part of Google&#8217;s overall aim of better understanding human\/website interaction. This update is aiming to give site owners a deeper overview of what website users want to see online, helping site owners to build pages that users truly enjoy visiting. This enjoyment could be through finding a useful answer, discovering a relevant resource, buying a needed product, and so much more!<\/p>\n<p>Google track this &#8216;enjoyment&#8217; through user experience tracking. If your website is providing a high-quality of user experience, then your ranking signals will be higher, which will relate to higher page ranking in search engine results.<\/p>\n<p>The main principle being that, great page experience enables users to quickly and efficiently reach their end result, be this finding information, purchasing a product or using a site for\u00a0leisure purposes. By adding page experience to their ranking system, Google aims to help users find pages which will answer their query in the best way possible.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3204\" src=\"\/ae\/wp-content\/uploads\/2020\/11\/0000_the-importance-of-mobile-friendliness0A.png\" alt=\"importance of mobile friendliness\" width=\"897\" height=\"367\" \/><\/p>\n<h2 id=\"heading4\">The Importance Of Mobile-Friendliness<\/h2>\n<p>Google&#8217;s Core Web Vital update is noticeably geared towards the increase in mobile search. In 2019, mobile searches tipped over the half-way mark to overtake desktop searches. Now, 52% of search engine queries are conducted on mobile, and this trend is set to rise.<\/p>\n<p>Mobile responsivity and optimisation is now crucial for all websites as over half of the online search population use mobile. Mobile-friendly <a href=\"\/ae\/services\/\">website design<\/a>, fast loading speeds and optimised mobile responsivity are key for future-proofing your digital success; and Google has recognised this crucial development.<\/p>\n<p>By including mobile-friendliness into their page experience Core Web Vital update, Google is indicating that mobile could be the future of search. The future of search is in the hands of the younger, mobile-centred generations who are increasingly more likely to search, shop and research on their mobile devices, and websites need to be prepared for this.<\/p>\n<p>&nbsp;<\/p>\n    <style>\n    .cta-gradient { background: var(--magenta, var(--color-brand)); border-radius: 10px; }\n    .cta-gradient .cta-header,\n    .cta-gradient .cta-content { max-width: 500px; font-size: 40px; line-height: 42px; }\n        .cta-gradient { background: url(\/wp-content\/uploads\/2023\/03\/cta-banner-background.png) no-repeat center bottom \/ cover; }\n        <\/style>\n            <a href=\"\/meeting-with-ben-austin\/?utm_source=Absolute-Website&#038;utm_medium=Absolute-Website&#038;utm_campaign=Absolute-Blog-CTA\" aria-label=\"Start Your Marketing Plan\" class=\"text-decoration-none\">\n            <div class=\"cta-gradient text-white p-4 my-3 \">\n            <div class=\"d-lg-flex align-items-center justify-content-between\">\n                                    <h3 class=\"cta-header text-white pb-2\">\n                        Make Digital Work                                                    <span class=\"text-yellow\"> For You<\/span>\n                                            <\/h3>\n                                                                            <span class=\"btn btn--primary\" aria-label=\"Start Your Marketing Plan\">Start Your Marketing Plan<\/span>\n                                                <\/div>\n        <\/div>\n            <\/a>\n    \n<p>&nbsp;<\/p>\n<h2 id=\"heading5\">Is Content Still &#8216;King&#8217;?<\/h2>\n<p>The Core Web Vital update won&#8217;t drastically change the key principles of SEO and a successful website, so yes, content is still incredibly important. Google will continue to track relevant keywords, ensure content is reliable, useful and enjoyable, making content relevance very important for page rankings.<\/p>\n<p>However, Google is becoming more sophisticated when it comes to positioning similarly ranking content sites. If two pages have equally ranking content on their website, Google will place the page with the higher user experience levels at the top.<\/p>\n<p>This means that digital agencies, businesses and website owners will need to pay close attention to page content and page experience and take steps to optimise both to improve page rankings. An <a href=\"\/ae\/services\/seo\/\">SEO agency<\/a> can help you do this.<\/p>\n<p>Ahead of Google&#8217;s Core Vital Update, review your content to ensure all on-page and blog content is SEO optimised and approved by Google&#8217;s ranking system. You can then move onto your page experience updates knowing that they will have the best possible impact when the update is released.<\/p>\n<p>&nbsp;<\/p>\n    <style>\n    .cta-gradient { background: var(--magenta, var(--color-brand)); border-radius: 10px; }\n    .cta-gradient .cta-header,\n    .cta-gradient .cta-content { max-width: 500px; font-size: 40px; line-height: 42px; }\n        .cta-gradient { background: url(\/wp-content\/uploads\/2023\/03\/cta-banner-background.png) no-repeat center bottom \/ cover; }\n        <\/style>\n            <a href=\"\/meeting-with-ben-austin\/?utm_source=Absolute-Website&#038;utm_medium=Absolute-Website&#038;utm_campaign=Absolute-Blog-CTA\" aria-label=\"Find Out How\" class=\"text-decoration-none\">\n            <div class=\"cta-gradient text-white p-4 my-3 \">\n            <div class=\"d-lg-flex align-items-center justify-content-between\">\n                                    <h3 class=\"cta-header text-white pb-2\">\n                        Capture Your Dream Audience                                                    <span class=\"text-yellow\"> With Content<\/span>\n                                            <\/h3>\n                                                                            <span class=\"btn btn--primary\" aria-label=\"Find Out How\">Find Out How<\/span>\n                                                <\/div>\n        <\/div>\n            <\/a>\n    \n<p>&nbsp;<\/p>\n<h2 id=\"heading6\">When Will The Core Web Vitals Update Go Live?<\/h2>\n<p>The Page Experience Core Web Vitals update is predicted to go live in mid-2021, but this is currently an industry estimation. Google has suggested that it will be launched in 2021, but as of yet, no precise date is given.<\/p>\n<p>However, Google will not blindly launch this big update on us \u2013 fear not! Google has pledged to provide at least six month&#8217;s notice before the new Core Web Vitals are rolled-out and come into effect. So, you have plenty of time to get to grips with this innovative update.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-824\" src=\"\/ae\/wp-content\/uploads\/2023\/02\/shofiur-rahman.png\" alt=\"shofiur rahman\" width=\"80\" height=\"91\" \/>\u00a0 Shofiur Rahman, <span style=\"font-weight: 400\">Lead Web Developer at Absolute Digital Media, commented:<\/span><\/p>\n<p><em>&#8220;This Core Web Vitals update indicated a shift in SEO, as Google are giving overall user experience a powerful leverage when it comes to page ranking and performance, which signposts Google&#8217;s aim to deliver user-focused, useful results.&#8221;<\/em><\/p>\n<div class=\"cta-gradient text-white p-4 my-3 \" style=\"background: url(&#039;\/wp-content\/uploads\/2023\/03\/cta-banner-background.png&#039;) no-repeat center bottom \/ cover;border-radius: 10px\">\n<div class=\"d-lg-flex align-items-center justify-content-between\">\n<h2 class=\"cta-header text-white pb-2\">Book A Meeting <span class=\"text-yellow\"> Today<\/span><\/h2>\n<p><a class=\"btn btn-primary text-black\" href=\"\/ae\/meeting-with-ben-austin\/\" aria-label=\"Book A Meeting\">Book My Meeting Now!<\/a><\/p>\n<\/div>\n<\/div>\n<h2 id=\"heading7\">Evaluating Page Experience<\/h2>\n<p>Currently, there are no specific tools for evaluating page experience as a whole, but we can measure the individual components and ensure they&#8217;re optimised.<\/p>\n<p>To prepare for the Google Core Web Vitals update, test your web vitals to get a deeper understanding of where your website currently lies in page experience.<\/p>\n<p>Google has helped website owners get a head start with this testing and optimisation process by developing their core testing tools. Google Search Console, Lighthouse and PageSpeed have all been updated to provide detailed information and reports on your website performance.<\/p>\n<p>We recommend testing your website through PageSpeed to gather top-level data on overall page speed and interactivity. If undergoing a full website development, we would employ a heatmapping tool, such as HotJar, to collate a wider set of data over a period of time. Heatmapping tells us how people are interacting with different areas of the site and highlight any areas where users are dropping off from the site.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"heading8\">How To Review Core Web Vitals<\/h2>\n<p><strong>Step 1<\/strong>: Crawl the site. We recommend using Screaming Frog with Page Insights data connected.<\/p>\n<p><strong>Step 2<\/strong>: Export your data and categorise the pages. Your categories could be: services, product, blog etc.<\/p>\n<p><strong>Step 3<\/strong>: Cross-reference your speed against Chrome User Experience report and DataStudio for real-world data on interaction with the site.<\/p>\n<p><strong>Step 4<\/strong>: Check if each page passes or fails the Core Web Vitals against the three metrics.<\/p>\n<p><strong>Step 5<\/strong>: Review your overall domain level data to use as a benchmark to check against later.<\/p>\n<p><strong>Step 6<\/strong>: Competitor research! Benchmark against your competitors with the same process to see where you sit in relation to your competition.<\/p>\n<p><strong>Step 7<\/strong>: Monitor this progress over time, every month if you can, on the CrUX dashboard.<\/p>\n<p>Following this step-by-step guide will help you to understand your site performance and track the improvements made when optimisng your Core Web Vitals.<\/p>\n<p>&nbsp;<\/p>\n    <style>\n    .cta-gradient { background: var(--magenta, var(--color-brand)); border-radius: 10px; }\n    .cta-gradient .cta-header,\n    .cta-gradient .cta-content { max-width: 500px; font-size: 40px; line-height: 42px; }\n        .cta-gradient { background: url(\/wp-content\/uploads\/2023\/03\/cta-banner-background.png) no-repeat center bottom \/ cover; }\n        <\/style>\n            <a href=\"\/meeting-with-ben-austin\/?utm_source=Absolute-Website&#038;utm_medium=Absolute-Website&#038;utm_campaign=Absolute-Blog-CTA\" aria-label=\"Start Now\" class=\"text-decoration-none\">\n            <div class=\"cta-gradient text-white p-4 my-3 \">\n            <div class=\"d-lg-flex align-items-center justify-content-between\">\n                                    <h3 class=\"cta-header text-white pb-2\">\n                        Unlock Your Analytics                                                    <span class=\"text-yellow\"> To Reach Your Goals<\/span>\n                                            <\/h3>\n                                                                            <span class=\"btn btn--primary\" aria-label=\"Start Now\">Start Now<\/span>\n                                                <\/div>\n        <\/div>\n            <\/a>\n    \n<p>&nbsp;<\/p>\n<h2 id=\"heading9\">What Does The Core Web Vitals Update Mean For Businesses?<\/h2>\n<p>In our world of instant gratification, web users are extremely fickle and will leave your website without a second thought if they are not able to use it properly. We know that businesses don&#8217;t want to lose potential custom, so invest in your website development to optimise for these Core Web Vitals updates is crucial. This investment will ensure an enjoyable, reliable and relevant user experience is granted to all of your site users and you will see customer or sale return on this investment.<\/p>\n<p>Brands and business need to focus on providing a website users want to visit and interact with. This includes delivering relevant and exciting content, creating a beautiful and functional website, and having a page which loads quickly and has a clear site structure. With this in mind, start getting ahead ready for the update now.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"heading10\">Getting Ahead<\/h2>\n<p>With the Core Web Vitals update set for mid 2021, there is work for site owners and businesses to do now to get ahead of the change.<\/p>\n<p>Here are our top three considerations for businesses to implement before the Core Web Vitals update:<\/p>\n<p>&nbsp;<\/p>\n<h3>1. Implement Good Content<\/h3>\n<p>From a fundamental perspective, page ranking and indexing start with good SEO practices which are based on quality content. Ensuring your website it providing relevant, useful and\u00a0authoritative content with optimised keywords and other SEO strategies will keep your website in a good position.<\/p>\n<p>This has come straight from Google who say:<\/p>\n<p><em>&#8220;While all of the components of page experience are important, we will prioritise pages with the best information overall, even if some aspects of page experience are subpar. A good page experience doesn&#8217;t override having great, relevant content.&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<h3>2. Mobile is Key<\/h3>\n<p>If your site isn&#8217;t mobile-friendly then, come the update, you&#8217;re going to have a big problem. Even prior to the update, having a mobile responsive website should be a priority for businesses across all industries as mobile search is on the rise.<\/p>\n<p>Don&#8217;t miss out on sales opportunities and brand building exercises because your website isn&#8217;t mobile-friendly. Test your mobile responsiveness and pinpoint any sticking points, if you&#8217;re worried about your mobile site, get in touch with our technical\u00a0SEO team now to get ahead of the update.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>3. Test. Test. Test.<\/strong><\/p>\n<p>In the calm before the storm \u2013 figuratively speaking \u2013 take stock of how your website is performing now. Understanding your current Core Web Vitals performance will help you track how the update affects your business and allow you to track the positive benefits of Google&#8217;s pending update.<\/p>\n<p>We recommend using the following tools to get a grasp on your website and prepare for the new developments:<\/p>\n<ul>\n<li>Hotjar<\/li>\n<li>PageSpeed Insights<\/li>\n<li>Chrome UX report<\/li>\n<li>Chrome Devtool<\/li>\n<li>Search Console<\/li>\n<li>Lighthouse<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 id=\"heading11\">Final Reflections<\/h2>\n<p>Google&#8217;s Core Web Vitals update is well and truly underway and will be with us at some point in the new year \u2013 and this is an incredibly exciting update! At its heart, Google wants to bring users the best possible search results, and this will also massively benefit businesses and optimised websites will reach audiences searching for your niche.<\/p>\n<p>Google&#8217;s Core Web Vital update is highly anticipated and will become part of the overall search algorithm when it comes into effect in 2021. But don\u2019t worry, core SEO practices will remain the same, and perhaps be enhanced through this update.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2766\" src=\"\/ae\/wp-content\/uploads\/2023\/03\/ben-austin.png\" alt=\"ben austin small blog\" width=\"80\" height=\"91\" \/>\u00a0<a href=\"https:\/\/www.ben-austin.co.uk\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400\">Ben Austin<\/span><\/a><span style=\"font-weight: 400\">, Founder and CEO of the agency, commented:<\/span><\/p>\n<p><em>&#8220;Google are primed to deliver one of the most significant updates I&#8217;ve seen in 12 years of SEO management. It&#8217;s absolutely crucial that website owners get to grips with the 3 metrics of the Core Web Vitals update &#8211; not just fr ranking visibility, but for improved user-experience. Yes, this update may cause a shake-up for page rankings, but ultimately it&#8217;s a force for good, enabling web providers to track and measure user-experience to provide the best possible digital experience for our customers. I for one, can&#8217;t wait!&#8221;<\/em><\/p>\n<p>For further information on how to optimize your website for the Core Web Vitals update, see Google\u2019s video on optimization tips here:<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n    <style>\n    .cta-gradient { background: var(--magenta, var(--color-brand)); border-radius: 10px; }\n    .cta-gradient .cta-header,\n    .cta-gradient .cta-content { max-width: 500px; font-size: 40px; line-height: 42px; }\n        .cta-gradient { background: url(\/wp-content\/uploads\/2023\/03\/cta-banner-background.png) no-repeat center bottom \/ cover; }\n        <\/style>\n            <a href=\"\/meeting-with-ben-austin\/?utm_source=Absolute-Website&#038;utm_medium=Absolute-Website&#038;utm_campaign=Absolute-Blog-CTA\" aria-label=\"Find Out Now\" class=\"text-decoration-none\">\n            <div class=\"cta-gradient text-white p-4 my-3 \">\n            <div class=\"d-lg-flex align-items-center justify-content-between\">\n                                    <h3 class=\"cta-header text-white pb-2\">\n                        Make Google Work                                                    <span class=\"text-yellow\"> For You<\/span>\n                                            <\/h3>\n                                                                            <span class=\"btn btn--primary\" aria-label=\"Find Out Now\">Find Out Now<\/span>\n                                                <\/div>\n        <\/div>\n            <\/a>\n    \n<p>&nbsp;<\/p>\n<h2>Need Some Support?<\/h2>\n<p>For more information and to get your Core Web Vitals in check, call our experts today on 0800 088 6000.<\/p>\n<p>We can conduct a full SEO audit and provide insights on your current website performance, including actions you need to take to improve your website. Don\u2019t hesitate to <a href=\"\/ae\/\">find out more<\/a>! A member of our expert, friendly <a href=\"\/ae\/\">digital marketing agency<\/a> experts can deliver you Core Web Vitals audit now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is working on a big change to Core Web Vitals, which may change your ranking position significantly. Get ahead of the change and read all about Google&#8217;s planned update, proposed to be launched mid-2021. &nbsp; 30-Second Summary Core Web Vitals track metrics related to your site speed, responsiveness and visual stability and are ranked [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1504,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"sector":[],"class_list":["post-1503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>An Ultimate Core Web Vitals Guide For SEOs &amp; Businesses<\/title>\n<meta name=\"description\" content=\"Google&#039;s Core Web Vitals update is coming in 2021, what will this update bring &amp; how can SEOs, web masters &amp; 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