{"id":1509,"date":"2020-03-09T11:44:03","date_gmt":"2020-03-09T11:44:03","guid":{"rendered":"https:\/\/absolute.digital\/?p=1509"},"modified":"2026-10-27T12:56:37","modified_gmt":"2026-10-27T12:56:37","slug":"guide-you-are-what-you-e-a-t","status":"publish","type":"post","link":"https:\/\/absolute.digital\/ae\/insights\/guide-you-are-what-you-e-a-t\/","title":{"rendered":"Guide: You Are What You E-A-T"},"content":{"rendered":"

Google\u2019s E-A-T has been causing quite a stir recently, with more and more businesses reviewing their content marketing strategy at the start of the year. Whilst Google\u2019s E-A-T has been around for a couple of years now, its significance remains at the forefront of everyone\u2019s minds. It\u2019s not just E-A-T you need to pay close attention to either, as Google\u2019s Rater Guidelines provide what was once highly confidential insight into how the search engines Raters rank content.<\/p>\n

As an award-winning digital marketing agency, we\u2019re well versed in the SEO agency<\/a> and content marketing world and have the in-house expertise required to take your marketing strategy to the next level. To find out more about how we can help boost your websites online visibility, get in touch with a member of our specialist digital marketing team on 0800 088 6000.<\/p>\n

Tables of Content<\/strong><\/p>\n

    \n
  1. What Is E-A-T<\/strong><\/li>\n
  2. What Are Google\u2019s Rater Guidelines<\/strong><\/li>\n
  3. The Page Quality Slide Scale<\/strong><\/li>\n
  4. The Relationship Between E-A-T and \u201cYour Money or Your Life\u201d<\/strong><\/li>\n
  5. User Generated Content (UGC)<\/strong><\/li>\n
  6. Overview: High Quality Page Characteristics <\/strong><\/li>\n
  7. What Can I Do Now?<\/strong><\/li>\n
  8. What Direction Is The Google Algorithm Heading In?<\/strong><\/li>\n<\/ol>\n

     <\/p>\n

    What Is E-A-T<\/h2>\n

    E-A-T stands for \u201cExpertise, Authoritativeness, Trustworthiness\u201d and, for your website to be E-A-T approved, you need to prove that you are an expert in your field. In addition to showing that you are an authority, you must be able to convince users that they can trust what you are pitching to them.<\/p>\n

     <\/p>\n

    Alongside E-A-T Google \u201cconstantly experiment with ideas to improve the results you see\u201d. Most people believe that quality raters could include bias within their results. They do, however, have an entire textbook to base their answers on called the \u201cQuality Rater Guidelines\u201d. These Raters help Google to categorise information, further enhancing their systems. According to the search engine, these responses \u201cdon\u2019t directly impact how [the] search results are ranked.\u201d<\/p>\n

     <\/p>\n

    Ben Gomes, Google’s vice president of search, assistant and news, commented:
    \n“They don’t tell you how the algorithm is ranking results, but they fundamentally show what the algorithm should do.”<\/em><\/p>\n

     <\/p>\n

    Essentially, it should be clear who is responsible for the website and who created the content on the page. For your website to be considered \u201ctrustworthy\u201d, it must also feature various contact information. The best way to identify what contact information your website needs to feature, check your ranking competitions to see what information they have included. You should also consider the needs of your audience and the type of contact information they may require.<\/p>\n

     <\/p>\n

    What Are Google\u2019s Quality Rater Guidelines<\/h2>\n

    According to Google, the Quality Rater Guidelines \u201cprimarily cover Page Quality (PQ) rating and Needs Met (NM) rating; however, the concepts are also important for many other types of rating tasks.\u201d<\/p>\n

    In the first few pages, Google highlight the significant of the search experience and the purpose of Search Quality Rating. Within Google\u2019s Rater Guidelines, they also explain what low-rated pages look like and what could be the difference between a high rating and a low rating. They specifically state that \u201cgood search engines give results that are helpful for people in their specific language and locale.\u201d<\/p>\n

    Types of Lowest Pages include, as stated by Google, are pages that potentially spread hate, are potentially harmful, may misinform users or deceive them, lack purpose or fail to achieve their purpose.<\/p>\n

    \"Google\u2019s<\/p>\n

    Pages that fail to achieve their purpose may include pages that contain inadequate information about the website or creator or are overall unmaintained. This includes websites that may have been hacked, defaced or considered spam.<\/p>\n

     <\/p>\n

    So, how can you achieve a high rating and avoid low-ranking factors?<\/p>\n

    Google encourage SEO\u2019s and site owners to ensure that all grammar and punctuation is correct and, if the content is written by a non-English speaker, to have it checked over before publishing.<\/p>\n

    Google also share some of the most important factors within their guidelines. These are:<\/p>\n