{"id":2127,"date":"2023-02-28T16:00:35","date_gmt":"2023-02-28T16:00:35","guid":{"rendered":"https:\/\/absolute.digital\/?p=2127"},"modified":"2026-10-27T12:56:37","modified_gmt":"2026-10-27T12:56:37","slug":"why-were-updating-our-brand-3-years-on","status":"publish","type":"post","link":"https:\/\/absolute.digital\/ae\/insights\/why-were-updating-our-brand-3-years-on\/","title":{"rendered":"Why We’re Updating Our Brand – 3 Years On"},"content":{"rendered":"

It\u2019s been 3 years since we last updated our brand and introduced the new Absolute Digital Media to the world. Within that time, we\u2019ve introduced a new service, become a fully remote business, won exciting brands, welcomed a handful of new members to the team and won more awards than we can count on both hands. Because of this, we believe there was no better time to re-introduce ourselves to the marketing world.<\/strong><\/p>\n

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Table Of Contents<\/strong><\/h3>\n
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  • Looking Back At 2022<\/li>\n
  • Where We Are Now<\/li>\n
  • What\u2019s Ahead<\/li>\n
  • In Summary<\/li>\n
  • Want To Work With Us?<\/li>\n<\/ul>\n

     <\/p>\n

    Looking Back At 2022<\/h2>\n

    With new and exciting projects on the horizon, we knew we that improving our game would be at the top of our priority list for 2022 and 2023. Our fresh look is just one part of this process, allowing us to better empower our team, validate our expertise, attract new talent, allure new clients, stand out in the market, and continue to succeed in every way possible. It\u2019s been in the making for some time now and is something we have been hugely excited to share!<\/p>\n

    With a new look comes many changes so you can expect to see more than just our website updated. Our social channels, documentation, credentials handbook, presentations, podcast and Twitter Space series have all been updated to reflect this dramatic change, breathing new life into all the channels we love and rely on to promote our successes and form connections with both prospects and other thought leaders within the digital marketing space.<\/p>\n

     <\/p>\n

    Where We Are Now\u00a0<\/strong><\/h2>\n

    As part of our brand update, we\u2019re refocusing our efforts back into what we know and love. We\u2019re continuing to push the agency forward in the direction of the casino, adult, eCommerce, crypto, CBD and health\/pharma industries, utilising our expertise where we know they are best utilised through helping both big and small brands increase their visibility, revenue and ROI.<\/p>\n

    This comes as part of our new business intelligence role that Stephen McAllister has taken under his wing in recent months. Now the agencies Head of Business Intelligence, Stephen is able deep dive into agency and client data and insights daily to support campaign development and shift business direction ahead of everyone else, increasing not only our competitiveness but that of our clients.<\/p>\n

    Stephen\u2019s new role also encapsulates taking a holistic approach to all business processes to help join the dots in the business, understand where the pinch points are and obstacles for growth. His day-to-day aim is to provide insights, analyse data and proposed ways of optimising the business, whilst working towards moving the company from passive work (firefighting and jumping from task-to-task) to offensive work (tactical and strategic planning) through providing a clear line of sight of what is working and why vs where we have wastage.<\/p>\n

    We turned over 35% more in 2022 compared to 2021, putting us onto the right path for the year ahead. The team are also continuing to take priority and we\u2019re looking at new benefits we can introduce in 2023 to better support them as they work remotely at home. We don\u2019t just mean in terms of equipment, but genuine perks that will make a real difference to them on a personal and professional level.<\/p>\n

    We also know that the types of businesses we work with have a huge impact on our success. Whilst we\u2019d love to share the exact brands we\u2019re going after in 2023, we\u2019re keeping them under wraps for the time being. What we can say, however, is that our sales and marketing teams are working closer together than ever before, initiating new cycles throughout the business to effectively grow all divisions.<\/p>\n

     <\/p>\n