Marketing During The Christmas Period<\/h2>\n
Christmas is coming! Whilst Christmas brings joy to many each year, it doesn\u2019t happen without the marketing magic that happens behind the scenes, from the ads that you see on your TV screen, to those carefully crafted advertisements that follow you almost everywhere online. Like all major events, marketing your business this Christmas requires a plan \u2013 and now is the perfect time to start considering how to make such sparkle.<\/p>\n
\u201cMarketing\u201d during the festive season isn\u2019t just about decorating your office in red and green tinsel. It\u2019s about creating a story that appeals to your target audience, taking advantage of everything they love during the holiday season such as being able to spend a prolonged amount of time with family, watching Christmassy films in elf-themed pyjamas and watching the snow fall from the sky. With data from Exterion showing that 15% of urban shoppers begin their\u00a0Christmas\u00a0shopping in October<\/a>, here\u2019s why now is that perfect time to invest.<\/p>\n <\/p>\n <\/p>\n Many think that it may still be a little early to start thinking about Christmas, but chances are some of you will have already started buying for your loved ones. Essentially, if you\u2019re doing it, others are too! Halloween and Bonfire Night are fast approaching too, making now the perfect time to capture your audience and shed some light on what\u2019s to come over the festive period for them using these two events as a trial run to help iron out any final adjustments to your marketing campaign<\/a>. Using this hype, you can draw attention to any specials that you want your customers to focus on, encouraging them to do their Christmas shopping with you too.<\/p>\n <\/p>\n As aforementioned, each year more and more customers are getting ahead of their Christmas shopping in order to avoid the \u201cbig rush\u201d at the end of the year. With this in mind, you need to meet this expectation by activating your Christmas marketing efforts early, too.<\/p>\n \u00a0<\/em><\/strong><\/p>\n Social media is where most Christmas shoppers get their inspiration from, so making sure that all of your social channels are up to date and looking and feeling festive is the perfect place to start.<\/p>\n \u00a0<\/em><\/strong><\/p>\n Influencer marketing deals are at an all-time high during the festive season, encouraging shoppers to buy the best of. Getting started with your Christmas marketing campaign now means that you can be one of the first to offer such product, driving sales ahead of other businesses.<\/p>\n When it comes to getting your marketing strategy up straight for the festive season, there are numerous routes for you to choose from. We\u2019re taking a closer look at some of the most impactful types of marketing, below:<\/p>\n \u00a0<\/em><\/strong><\/p>\n When it comes to prepping your website for Christmas, it\u2019s not just about updating its graphics. Ecommerce sites and local businesses can take advantage of SEO<\/a>, helping to ensure they make the most of the festive season digitally. Before getting stuck in though, it\u2019s important to make sure that your website is in perfect shape to accommodate the increased traffic expected from the Christmas rush.<\/p>\n In addition to making sure that your content is well-written, you need to ensure that each piece is targeting a specific keyword to make sure that it drives conversions.<\/p>\n Like at the start of any campaign, you need to do you keyword research to attract eager shoppers now and in a couple of months\u2019 time when the big day starts to draw closer. As well as bidding and optimising each of your product and category pages, now is also the perfect time to create \u201cinformational\u201d content to attract those \u201ctop of the funnel\u201d shoppers. These are shoppers that haven\u2019t quite decided what they want to buy yet, giving you the opportunity to build content to further target phrases such as \u201cBest Christmas gifts for her\u201d.<\/p>\n <\/p>\n <\/p>\n There are several ways you can also integrate the festive season into your PPC campaign, including by integrating Christmas keywords into your campaigns to put you on the top rankings of the SERPs. This will help to ensure that your PPC ads<\/a> are ahead of your competitors during the seasonal searches, increasing the relevancy of your product or service.<\/p>\n <\/p>\n A festive ad should always take users to a landing page \u2013 and a seasonal one at that. A Christmas-decorated landing page should reflect all the popular festivities, helping to capture the buyer\u2019s attention and heighten their Christmas spirit, encouraging them to visit your website and purchase one or more of your products. You can also use this as an opportunity to highlight any promotional offers you may be running at the time, heightening your campaigns conversion rate.<\/p>\n <\/p>\n Countdowns are also an excellent way to remind users of how long they have left to purchase your product at a particular price or how long they have left to order to receive the product next day. This will help to further enhance your PPC campaign<\/a>, engaging your audience from the moment they lay eyes on your landing page from your ad.<\/p>\n <\/p>\n Social media is just one place where the hype over Christmas gets started early, enabling you to make the most of the festivities from the moment summer turns to autumn. There are numerous ways you can hype up the festive season on social, including on platforms such as Twitter, Facebook, YouTube and even LinkedIn. Depending on your business, you may consider starting your own hashtag to increase engagement and brand awareness during a key time of the year.<\/p>\n Other business, like us, may be helping others get the most out of their marketing strategy this December, and sharing your recent case studies and testimonials in a festive-themed way could be the perfect way to remind businesses that the mad Christmas rush is just around the corner.<\/p>\n In fact, it\u2019s the busiest time of the year for us social junkies, with many reporting that December is social media\u2019s busiest time of year. Facebook alone sees a 26% increase in posts uploaded over the period, with more than a billion people logging on each day! But, don\u2019t just take our word for it, look at the stats! They recommend following 6 key messages:<\/p>\n <\/p>\n \u00a0<\/em><\/strong><\/p>\n \u00a0<\/strong><\/p>\n Content marketing is another way businesses can get creative ahead of the festive season, providing insight into what\u2019s to come or even helpful recipes ahead of the big day. Of course, it\u2019s all down to what the business has to offer itself, but there are 101 ways you can integrate some kind of festive sparkle into your content marketing strategy.<\/p>\n What\u2019s more, you can use your blogs and articles on social media, helping to share the festive cheer \u2013 and even upload your own to your LinkedIn Personal Profile! By doing so, you\u2019ll be enhancing your own brand as well as the businesses. Think about the different articles and blogs that you enjoy reading around that time of year and find some time to make them work in your businesses favour. Here\u2019s some ideas to get you started:<\/p>\n <\/p>\n <\/p>\n There\u2019s no feeling like preparing for Christmas, and when it comes to your website and supporting assets, it is the perfect time of year to go all out. Whilst there\u2019s a fine line between effective and overcomplicated design, there are numerous ways you can dust a little Christmas magic on your marketing campaign.<\/p>\n Many start by updating their social media profiles, ensuring that their cover image and even logo support the trend. Some will even create imagery ahead of new product launches and exclusive line rollouts in order to get the momentum going \u2013 all Christmas-themed of course. It\u2019s the perfect selling opportunity for businesses, with everyone wanting to buy the very best presents for their friends and family.<\/p>\n It\u2019s a marketing tactic that has, and will continue to, work undoubtedly again and again, with many being influenced by the fantastic deals that many stores roll out at the end of October. After all, design is all about capturing the user\u2019s attention, making them want to purchase now rather than later.<\/p>\n <\/p>\n To get users to stop scrolling, consider:<\/p>\n \u00a0<\/strong><\/p>\n With Christmas just around the corner, now is the perfect time to get your finance marketing<\/a> or adult SEO<\/a> strategy up to scratch in time for the big rush.<\/p>\n![\"invest](\"\/ae\/wp-content\/uploads\/2020\/10\/why-you-need-to-invest-now.png\")
<\/p>\nWhy You Need To Invest Now<\/h2>\n
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Types Of Marketing<\/h2>\n
SEO<\/h3>\n
![\"invest](\"\/ae\/wp-content\/uploads\/2020\/10\/why-you-need-to-invest-in-ppc.png\")
<\/p>\nPPC<\/h3>\n
Social Media<\/h3>\n
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Facebook IQ<\/h3>\n
Content Marketing<\/h3>\n
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![\"invest](\"\/ae\/wp-content\/uploads\/2020\/10\/why-you-need-to-invest-in-design.png\")
<\/p>\nDesign<\/h3>\n
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