{"id":22523,"date":"2021-04-08T00:13:30","date_gmt":"2021-04-07T23:13:30","guid":{"rendered":"https:\/\/absolute.digital\/?p=1245"},"modified":"2026-10-27T12:56:43","modified_gmt":"2026-10-27T12:56:43","slug":"seven-deadly-sins-of-google-shopping","status":"publish","type":"post","link":"https:\/\/absolute.digital\/ae\/insights\/seven-deadly-sins-of-google-shopping\/","title":{"rendered":"Seven Deadly Sins Of Google Shopping"},"content":{"rendered":"

Whether you are completely new to the world of Google Shopping, or have been using it for a while but are not maximising its features to the full potential, we are here to help. As a leading digital marketing agency<\/a>, we\u2019re pretty familiar with Google Shopping and how eCommerce businesses can maximise their ROI through using it correctly. Of course, with many aspects of marketing, such as link building<\/a> and PPC, we find that some continue to make the same mistakes over and over again.<\/p>\n

Fundamental principles of paid media in eCommerce<\/a> are the ability to track a sale, understand where it came from and whether there is potential to gain more sales. By knowing what you can measure will help you uncover a wealth of insights into your product portfolio and customer journey. From this cornerstone you can then define your product scope and match the appropriate product to users who are more likely to buy from you, thus helping generate revenue for your business.<\/p>\n

In this blog, we will take you through the seven most common, but unavoidable, sins of Google Shopping to help you understand its significance as a game changing digital marketing channel.<\/p>\n

No Ecommerce Tracking (What Gets Measured, Gets Done)<\/h2>\n

Failure to have eCommerce tracking in place to understand traffic, user behaviour (including add to basket\/checkout data) and ultimately sales and revenue will mean setting yourself up to fail. Essentially, you\u2019ll be running blind in eCommerce and not be able to benefit from Google Automation to help boost your ROI.<\/p>\n

Pro Tip: <\/strong>Most standard eCommerce platforms will have plugins available to enable integration your data for Google Analytics and Facebook. Ensure this is connected before you begin selling.<\/p>\n

For custom build sites<\/a>, speak with your IT developer about tracking the user journey and build in your design to track products from page view to basket to checkout and sales. If you have this built prior to starting your eCommerce journey, you will already have the foundations in place to measure your success.<\/p>\n

Not Knowing Your Products (What Is It You’re Selling?)<\/h2>\n

Like with most things, you also need to take the time to understand your products, the market, the profitability and the sales cycle of your business. When it comes to Google Shopping, even the smallest bit of product knowledge will go a long way into helping you understand how best to sell online and who your target audience is.<\/p>\n

Pro Tip:<\/strong>Learn your top products and apply the 20\/80% rule to find those which do the heavy lifting vs. window shopping items. To boost your secondary items, consider creating a Capture all low bid campaign to showcase your products with minimum spend behind.<\/p>\n

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