{"id":2859,"date":"2023-04-06T11:43:51","date_gmt":"2023-04-06T10:43:51","guid":{"rendered":"https:\/\/absolute.digital\/?p=2859"},"modified":"2026-10-27T12:56:37","modified_gmt":"2026-10-27T12:56:37","slug":"the-influence-of-increasing-cost-of-living-on-the-marketing-industry","status":"publish","type":"post","link":"https:\/\/absolute.digital\/ae\/insights\/the-influence-of-increasing-cost-of-living-on-the-marketing-industry\/","title":{"rendered":"The Influence Of Increasing Cost Of Living On The Marketing Industry"},"content":{"rendered":"<p><strong>Saving money is at the top of everyone\u2019s minds right now, with recent figures by Gartner revealing that businesses costs have been cut by 8.3% of company revenue since the beginning of the cost-of-living crisis to prepare for the unknown territory ahead. With doubt playing on even the smallest of business factors, we want to help brands, small and big, ensure they achieve their desired online visibility to provide a lifeline not only to those who have remained unaffected for now, but those that are struggling to compete against their competition who obviously have much larger budgets.<\/strong><\/p>\n<p>&nbsp;<\/p>\n    <style>\n    .cta-gradient { background: var(--magenta, var(--color-brand)); border-radius: 10px; }\n    .cta-gradient .cta-header,\n    .cta-gradient .cta-content { max-width: 500px; font-size: 40px; line-height: 42px; }\n        .cta-gradient { background: url(\/wp-content\/uploads\/2023\/03\/cta-banner-background.png) no-repeat center bottom \/ cover; }\n        <\/style>\n            <a href=\"\/services\/seo\/?utm_source=Absolute-Website&#038;utm_medium=Absolute-Website&#038;utm_campaign=Absolute-Blog-CTA\" aria-label=\"Get Yours Now\" class=\"text-decoration-none\">\n            <div class=\"cta-gradient text-white p-4 my-3 \">\n            <div class=\"d-lg-flex align-items-center justify-content-between\">\n                                    <h3 class=\"cta-header text-white pb-2\">\n                        Claim Your Free SEO Audit                                                     <span class=\"text-yellow\"> Worth \u00a3600<\/span>\n                                            <\/h3>\n                                                                            <span class=\"btn btn--primary\" aria-label=\"Get Yours Now\">Get Yours Now<\/span>\n                                                <\/div>\n        <\/div>\n            <\/a>\n    \n<p>&nbsp;<\/p>\n<p>With that in mind and the recent Google Algorithm Update continue to wreak havoc following its abrupt roll out last week (although Google has confirmed the update to now be complete), we\u2019re offering all who enquire a free SEO audit worth over \u00a3600 to help them unlock the full potential of their website. Notably, this isn\u2019t your standard <a href=\"\/ae\/services\/seo\/\">SEO<\/a> audit where we uncover aspects of your website that are poor performing, but an audit that takes you on a journey through the often-untouched elements of your website that could be affecting your revenue more than you thought. Not only will you receive your complimentary audit but a free 20-minute consultation with CEO <a href=\"https:\/\/www.linkedin.com\/in\/benaustinprofile\/\">Ben Austin<\/a> to discuss the opportunities available and how we can work together to meet your goals.<\/p>\n<p><strong>Here\u2019s why now is the time to invest:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>The Audit<\/h2>\n<p>We\u2019re providing businesses, small and established, with a complimentary SEO audit for a limited time to help them unlock the full potential of their website and supporting marketing channels. In it, you\u2019ll receive in-depth insights about your websites performance that will help you to recognise trends within your data and overall position online based on your organic traffic and keywords. We\u2019ll also look at other aspects of your site\u2019s performance such as its technicalities that may be preventing your website from earning higher SERP positions and how well you compare against the competition in real time.<\/p>\n<p>As part of our SEO audits, we provide actual figures that help you to put everything we share with you into perspective to showcase the growth available and over what period of time so you can effectively monitor key aspects of your website that are letting your visibility down. We do this by conducting a brief keyword analysis and link gap analysis that are available to receive in full once you come on board with us to ensure you\u2019re always a step ahead of your keyword targeting and content strategy.<\/p>\n<p>&nbsp;<\/p>\n    <style>\n    .cta-gradient { background: var(--magenta, var(--color-brand)); border-radius: 10px; }\n    .cta-gradient .cta-header,\n    .cta-gradient .cta-content { max-width: 500px; font-size: 40px; line-height: 42px; }\n        .cta-gradient { background: url(\/wp-content\/uploads\/2023\/03\/cta-banner-background.png) no-repeat center bottom \/ cover; }\n        <\/style>\n            <a href=\"\/services\/seo\/?utm_source=Absolute-Website&#038;utm_medium=Absolute-Website&#038;utm_campaign=Absolute-Blog-CTA\" aria-label=\"Get Your Audit Free Now\" class=\"text-decoration-none\">\n            <div class=\"cta-gradient text-white p-4 my-3 \">\n            <div class=\"d-lg-flex align-items-center justify-content-between\">\n                                    <h3 class=\"cta-header text-white pb-2\">\n                        Limited Time Offer:                                                    <span class=\"text-yellow\"> Free SEO Audit<\/span>\n                                            <\/h3>\n                                                                            <span class=\"btn btn--primary\" aria-label=\"Get Your Audit Free Now\">Get Your Audit Free Now<\/span>\n                                                <\/div>\n        <\/div>\n            <\/a>\n    \n<h2><\/h2>\n<h2>The Importance Of Investing In SEO In Today&#8217;s Digital Landscape<\/h2>\n<p>With the competition on the outside world increasing, competing to stay up to date and ahead of your rivals is even more significant. So, with customers hanging onto their money to make better informed decisions these days, it\u2019s even more important to make sure your site is easily found and seen to ensure you\u2019re at the top of the food chain. SEO provides that opportunity, giving you the chance to elevate your offering in the best possible light to enhance your bottom line.<\/p>\n<p><strong>Here&#8217;s just a handful of ways SEO has hugely benefitted our client\u2019s growth over the last few months:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2865 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/04\/stelrad-statistics-1.jpg\" alt=\"stelrad business growth\" width=\"800\" height=\"300\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2866 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/04\/vera-clinic-statistics.jpg\" alt=\"vera clinic business growth\" width=\"800\" height=\"400\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2861 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/04\/quidmarket-statistics.jpg\" alt=\"quidmarket business growth\" width=\"800\" height=\"300\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2862 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/04\/spa-and-hotel-breaks-statistics.jpg\" alt=\"spa and hotel breaks business growth\" width=\"800\" height=\"400\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Find out how SEO can support your businesses growth below.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>Increased Online Visibility<\/h2>\n<p>In today&#8217;s highly competitive digital marketplace, having a strong online presence is essential for businesses to stay relevant and reach their target audience. SEO helps businesses to improve their website&#8217;s visibility in SERPS, making it easier for potential customers to find them.<\/p>\n<h2>Higher Quality Traffic<\/h2>\n<p>SEO helps businesses to attract higher quality traffic to their website by targeting keywords and phrases that are relevant to their products or services. This means that the traffic they receive is more likely to convert into leads or sales, resulting in a higher ROI.<\/p>\n<h2>Cost-Effective<\/h2>\n<p>Compared to other forms of digital marketing, such as PPC, SEO is a more cost-effective way to drive traffic to a website. While it may take longer to see results, the long-term benefits of SEO can provide businesses with a sustainable and scalable source of organic traffic.<\/p>\n<h2>Improved User Experience<\/h2>\n<p>SEO is not just about optimising for search engines; it\u2019s also about creating a better user experience for website visitors. By improving website speed, navigation, and content quality, businesses can increase user engagement and reduce bounce rates, which can have a positive impact on search engine rankings.<\/p>\n    <style>\n    .cta-gradient { background: var(--magenta, var(--color-brand)); border-radius: 10px; }\n    .cta-gradient .cta-header,\n    .cta-gradient .cta-content { max-width: 500px; font-size: 40px; line-height: 42px; }\n        .cta-gradient { background: url(\/wp-content\/uploads\/2023\/03\/cta-banner-background.png) no-repeat center bottom \/ cover; }\n        <\/style>\n            <a href=\"\/services\/seo\/?utm_source=Absolute-Website&#038;utm_medium=Absolute-Website&#038;utm_campaign=Absolute-Blog-CTA\" aria-label=\"Get My Audit Now\" class=\"text-decoration-none\">\n            <div class=\"cta-gradient text-white p-4 my-3 \">\n            <div class=\"d-lg-flex align-items-center justify-content-between\">\n                                    <h3 class=\"cta-header text-white pb-2\">\n                        Don\u2019t Delay!                                                    <span class=\"text-yellow\"> Request Your Free Audit<\/span>\n                                            <\/h3>\n                                                                            <span class=\"btn btn--primary\" aria-label=\"Get My Audit Now\">Get My Audit Now<\/span>\n                                                <\/div>\n        <\/div>\n            <\/a>\n    \n<p>Remember, our free SEO audit is available for a limited time so if you don\u2019t enquire now, you may never get the opportunity to again! Request your free SEO audit (worth \u00a3600!) now to get your website back up to speed.<\/p>\n<p>For more information about our <a href=\"\/ae\/\">digital marketing services<\/a> or how we\u2019re supporting brands through the cost-of-living crisis to get the most out of their campaigns, call us on 0800 088 6000 today.<\/p>\n<div class=\"cta-gradient text-white p-4 my-3 \" style=\"background: url('\/ae\/wp-content\/uploads\/2023\/03\/cta-banner-background.png') no-repeat center bottom \/ cover; border-radius: 10px;\">\n<div class=\"d-lg-flex align-items-center justify-content-between\">\n<h2 class=\"cta-header text-white pb-2\">Book A Meeting <span class=\"text-yellow\"> Today<\/span><\/h2>\n<p><a class=\"btn btn-primary text-black\" href=\"\/ae\/meeting-with-ben-austin\/\" aria-label=\"Book A Meeting\">Book My Meeting Now!<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Saving money is at the top of everyone\u2019s minds right now, with recent figures by Gartner revealing that businesses costs have been cut by 8.3% of company revenue since the beginning of the cost-of-living crisis to prepare for the unknown territory ahead. With doubt playing on even the smallest of business factors, we want to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2860,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"sector":[],"class_list":["post-2859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Cost Of Living Increases Have Impacted Marketing<\/title>\n<meta name=\"description\" content=\"With the cost-of-living crisis causing mayhem across businesses, we\u2019re offering a free SEO audit to unlock your websites full potential. Enquire now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/absolute.digital\/ae\/insights\/the-influence-of-increasing-cost-of-living-on-the-marketing-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_AE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Cost Of Living Increases Have Impacted Marketing\" \/>\n<meta property=\"og:description\" content=\"With the cost-of-living crisis causing mayhem across businesses, we\u2019re offering a free SEO audit to unlock your websites full potential. Enquire now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/absolute.digital\/ae\/insights\/the-influence-of-increasing-cost-of-living-on-the-marketing-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Absolute Digital Media UAE\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-06T10:43:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-27T12:56:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2023\/04\/700x400-the-influence-of-increasing-cost-of-living-on-the-marketing-industry.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ben Austin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ben Austin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/the-influence-of-increasing-cost-of-living-on-the-marketing-industry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/the-influence-of-increasing-cost-of-living-on-the-marketing-industry\\\/\"},\"author\":{\"name\":\"Ben Austin\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#\\\/schema\\\/person\\\/1e685f6039e04a229b7383a209ba2a85\"},\"headline\":\"The Influence Of Increasing Cost Of Living On The Marketing Industry\",\"datePublished\":\"2023-04-06T10:43:51+00:00\",\"dateModified\":\"2026-10-27T12:56:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/the-influence-of-increasing-cost-of-living-on-the-marketing-industry\\\/\"},\"wordCount\":913,\"publisher\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/the-influence-of-increasing-cost-of-living-on-the-marketing-industry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/700x400-the-influence-of-increasing-cost-of-living-on-the-marketing-industry.webp\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-AE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/the-influence-of-increasing-cost-of-living-on-the-marketing-industry\\\/\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/the-influence-of-increasing-cost-of-living-on-the-marketing-industry\\\/\",\"name\":\"How Cost Of Living Increases Have Impacted Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/the-influence-of-increasing-cost-of-living-on-the-marketing-industry\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/the-influence-of-increasing-cost-of-living-on-the-marketing-industry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/700x400-the-influence-of-increasing-cost-of-living-on-the-marketing-industry.webp\",\"datePublished\":\"2023-04-06T10:43:51+00:00\",\"dateModified\":\"2026-10-27T12:56:37+00:00\",\"description\":\"With the cost-of-living crisis causing mayhem across businesses, we\u2019re offering a free SEO audit to unlock your websites full potential. Enquire now.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/the-influence-of-increasing-cost-of-living-on-the-marketing-industry\\\/#breadcrumb\"},\"inLanguage\":\"en-AE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/the-influence-of-increasing-cost-of-living-on-the-marketing-industry\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AE\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/the-influence-of-increasing-cost-of-living-on-the-marketing-industry\\\/#primaryimage\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/700x400-the-influence-of-increasing-cost-of-living-on-the-marketing-industry.webp\",\"contentUrl\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/700x400-the-influence-of-increasing-cost-of-living-on-the-marketing-industry.webp\",\"width\":700,\"height\":400,\"caption\":\"cost of living affect on the marketing industry\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/the-influence-of-increasing-cost-of-living-on-the-marketing-industry\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Influence Of Increasing Cost Of Living On The Marketing Industry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#website\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/\",\"name\":\"Absolute Digital Media\",\"description\":\"Seen. Everywhere.\",\"publisher\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#organization\"},\"alternateName\":\"ADM\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#organization\",\"name\":\"Absolute Digital Media\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AE\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Absolute-LOGO_RGB2-scaled.webp\",\"contentUrl\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Absolute-LOGO_RGB2-scaled.webp\",\"width\":2560,\"height\":430,\"caption\":\"Absolute Digital Media\"},\"image\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"legalName\":\"Absolute Digital Media LLC FZ\",\"address\":[{\"@type\":\"PostalAddress\",\"streetAddress\":\"Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba\",\"addressCountry\":\"AE\",\"addressLocality\":\"Dubai\"},{\"@type\":\"PostalAddress\",\"streetAddress\":\"35 New Broad Street\",\"addressCountry\":\"GB\",\"postalCode\":\"EC2M 1NH\",\"addressLocality\":\"London\"},{\"@type\":\"PostalAddress\",\"streetAddress\":\"Broom House, 39\\\/43 London Road\",\"addressCountry\":\"GB\",\"postalCode\":\"SS7 2QL\",\"addressLocality\":\"Essex\"}],\"telephone\":\"+971 4 251 8056\",\"email\":\"hello@absolute.digital\",\"sameAs\":[\"https:\\\/\\\/x.com\\\/absolutedmedia\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/absolute-digital-media\",\"https:\\\/\\\/www.facebook.com\\\/AbsoluteDigitalMedia\\\/\",\"https:\\\/\\\/www.instagram.com\\\/absolutedmedia\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCSWC3-WxcdUKjXaZNJ6tB2w\",\"https:\\\/\\\/open.spotify.com\\\/show\\\/4rjrI8Mmj4wsI2z9wFj29y?si=g405AOOJSYOEahDWwkppDQ&nd=1\",\"https:\\\/\\\/www.tiktok.com\\\/@absolutedigitalmedia\",\"https:\\\/\\\/clutch.co\\\/profile\\\/absolute-digital-media\",\"https:\\\/\\\/uk.trustpilot.com\\\/review\\\/absolute.digital\",\"https:\\\/\\\/www.google.com\\\/search?q=absolute+digital+media#lrd=0x47d8c5392c972f11:0x7a92850ca10ead30,1,,,,\"],\"knowsAbout\":[\"Automotive\",\"B2B\",\"Beauty\",\"Crypto\",\"eCommerce\",\"Education\",\"Finance\",\"Healthcare\",\"Hospitality\",\"Legal\",\"Real Estate\",\"Startups\",\"Travel\",\"AI Visibility\",\"Content\",\"Digital PR\",\"Link Building\",\"Local SEO\",\"PPC\",\"SEO\",\"Social Media\"],\"areaServed\":[{\"@type\":\"Country\",\"name\":\"United Arab Emirates\"},{\"@type\":\"Country\",\"name\":\"United Kingdom\"}],\"subjectOf\":{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/ai-seo-knowledge-page\\\/#webpage\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/ai-seo-knowledge-page\\\/\",\"name\":\"Absolute Digital Media UAE: AI and SEO knowledge page\",\"dateModified\":\"2026-10-28T12:11:10+00:00\"},\"founder\":{\"@type\":\"Person\",\"name\":\"Ben Austin\",\"jobTitle\":\"Founder & CEO\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/about\\\/team\\\/ben-austin\\\/\"},\"award\":[\"European Agency Awards 2026 Integrated Agency of the Year - Silver\",\"European Ecommerce Awards 2026 Best eCommerce Agency - Bronze\",\"European Search Awards 2026 Best Use of Search B2C (PPC) Small (The Swallow Co.)\",\"UK Digital Excellence Awards 2026 Standout B2C Ecommerce Website of the Year (Stelrad)\",\"UK Paid Media Awards 2026 Best Integrated Paid Media Campaign\",\"European Agency Awards 2025 SEO Agency Of The Year\",\"UK Agency Awards 2025 Best New Business Campaign\",\"UK Digital Excellence Awards 2025 Stand Out B2C SEO Campaign of the Year\",\"UK Search Awards 2024 Best Use Of Search (Retail\\\/Ecommerce) - SEO\",\"European Search Awards 2024 Best Use Of Search (Finance)\",\"UK Digital Excellence Awards 2024 Integrated Digital Agency Of The Year\",\"European Agency Awards 2023 Ecommerce Agency of the Year\",\"UK Digital Excellence Awards 2022 Integrated Campaign of the Year B2C\",\"European Agency Awards 2022 Best SEO Campaign (Stelrad)\",\"European Ecommerce Awards 2022 European Ecommerce Search Campaign of the Year (Silver)\",\"UK Agency Awards 2022 Best Agency Culture\",\"UK Digital Growth Awards 2022 SEO Agency of the Year\",\"European Search Awards 2022\",\"Northern Digital Awards 2022 Best Digital Marketing Campaign Travel\\\/Leisure\",\"European Agency Awards 2021\",\"UK Agency Awards 2021\",\"UK Digital Growth Awards 2021\",\"Company Culture Awards 2021 Best Employee Reward Scheme\",\"The Drum Search Awards 2019 Best Use of Search Finance & Professional Services (Uncle Buck)\",\"UK Search Awards 2018 Best Use of Search Finance (Uncle Buck)\",\"UK Southern Business Awards 2018 Digital Agency of the Year for Essex\",\"RAR Digital Awards 2014 UK Best Search Agency\",\"TOPSEOs 2010 Top Performer (UK leading search agencies)\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#\\\/schema\\\/person\\\/1e685f6039e04a229b7383a209ba2a85\",\"name\":\"Ben Austin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a328f03e4fb43d50a75511b4c4b53f9c82f80e7e84dd30dac8c9b876ffe51ff0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a328f03e4fb43d50a75511b4c4b53f9c82f80e7e84dd30dac8c9b876ffe51ff0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a328f03e4fb43d50a75511b4c4b53f9c82f80e7e84dd30dac8c9b876ffe51ff0?s=96&d=mm&r=g\",\"caption\":\"Ben Austin\"},\"description\":\"Ben Austin is Founder and CEO of Absolute Digital Media. He founded the agency in 2008 and leads its commercial strategy, regulated-industry positioning and GEO\\\/AI visibility direction across iGaming, finance, legal, healthcare, crypto, adult and insurance. He has built ADM into a regulated-industries specialist with 175+ industry awards and a 97% client retention rate.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/benaustinprofile\\\/\"],\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/author\\\/ben-austin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Cost Of Living Increases Have Impacted Marketing","description":"With the cost-of-living crisis causing mayhem across businesses, we\u2019re offering a free SEO audit to unlock your websites full potential. Enquire now.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/absolute.digital\/ae\/insights\/the-influence-of-increasing-cost-of-living-on-the-marketing-industry\/","og_locale":"en_AE","og_type":"article","og_title":"How Cost Of Living Increases Have Impacted Marketing","og_description":"With the cost-of-living crisis causing mayhem across businesses, we\u2019re offering a free SEO audit to unlock your websites full potential. Enquire now.","og_url":"https:\/\/absolute.digital\/ae\/insights\/the-influence-of-increasing-cost-of-living-on-the-marketing-industry\/","og_site_name":"Absolute Digital Media UAE","article_published_time":"2023-04-06T10:43:51+00:00","article_modified_time":"2026-10-27T12:56:37+00:00","og_image":[{"width":700,"height":400,"url":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2023\/04\/700x400-the-influence-of-increasing-cost-of-living-on-the-marketing-industry.webp","type":"image\/jpeg"}],"author":"Ben Austin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ben Austin","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/absolute.digital\/ae\/insights\/the-influence-of-increasing-cost-of-living-on-the-marketing-industry\/#article","isPartOf":{"@id":"https:\/\/absolute.digital\/ae\/insights\/the-influence-of-increasing-cost-of-living-on-the-marketing-industry\/"},"author":{"name":"Ben Austin","@id":"https:\/\/absolute.digital\/ae\/#\/schema\/person\/1e685f6039e04a229b7383a209ba2a85"},"headline":"The Influence Of Increasing Cost Of Living On The Marketing Industry","datePublished":"2023-04-06T10:43:51+00:00","dateModified":"2026-10-27T12:56:37+00:00","mainEntityOfPage":{"@id":"https:\/\/absolute.digital\/ae\/insights\/the-influence-of-increasing-cost-of-living-on-the-marketing-industry\/"},"wordCount":913,"publisher":{"@id":"https:\/\/absolute.digital\/ae\/#organization"},"image":{"@id":"https:\/\/absolute.digital\/ae\/insights\/the-influence-of-increasing-cost-of-living-on-the-marketing-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2023\/04\/700x400-the-influence-of-increasing-cost-of-living-on-the-marketing-industry.webp","articleSection":["Digital Marketing"],"inLanguage":"en-AE"},{"@type":"WebPage","@id":"https:\/\/absolute.digital\/ae\/insights\/the-influence-of-increasing-cost-of-living-on-the-marketing-industry\/","url":"https:\/\/absolute.digital\/ae\/insights\/the-influence-of-increasing-cost-of-living-on-the-marketing-industry\/","name":"How Cost Of Living Increases Have Impacted Marketing","isPartOf":{"@id":"https:\/\/absolute.digital\/ae\/#website"},"primaryImageOfPage":{"@id":"https:\/\/absolute.digital\/ae\/insights\/the-influence-of-increasing-cost-of-living-on-the-marketing-industry\/#primaryimage"},"image":{"@id":"https:\/\/absolute.digital\/ae\/insights\/the-influence-of-increasing-cost-of-living-on-the-marketing-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2023\/04\/700x400-the-influence-of-increasing-cost-of-living-on-the-marketing-industry.webp","datePublished":"2023-04-06T10:43:51+00:00","dateModified":"2026-10-27T12:56:37+00:00","description":"With the cost-of-living crisis causing mayhem across businesses, we\u2019re offering a free SEO audit to unlock your websites full potential. Enquire now.","breadcrumb":{"@id":"https:\/\/absolute.digital\/ae\/insights\/the-influence-of-increasing-cost-of-living-on-the-marketing-industry\/#breadcrumb"},"inLanguage":"en-AE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/absolute.digital\/ae\/insights\/the-influence-of-increasing-cost-of-living-on-the-marketing-industry\/"]}]},{"@type":"ImageObject","inLanguage":"en-AE","@id":"https:\/\/absolute.digital\/ae\/insights\/the-influence-of-increasing-cost-of-living-on-the-marketing-industry\/#primaryimage","url":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2023\/04\/700x400-the-influence-of-increasing-cost-of-living-on-the-marketing-industry.webp","contentUrl":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2023\/04\/700x400-the-influence-of-increasing-cost-of-living-on-the-marketing-industry.webp","width":700,"height":400,"caption":"cost of living affect on the marketing industry"},{"@type":"BreadcrumbList","@id":"https:\/\/absolute.digital\/ae\/insights\/the-influence-of-increasing-cost-of-living-on-the-marketing-industry\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/absolute.digital\/ae\/"},{"@type":"ListItem","position":2,"name":"The Influence Of Increasing Cost Of Living On The Marketing Industry"}]},{"@type":"WebSite","@id":"https:\/\/absolute.digital\/ae\/#website","url":"https:\/\/absolute.digital\/ae\/","name":"Absolute Digital Media","description":"Seen. Everywhere.","publisher":{"@id":"https:\/\/absolute.digital\/ae\/#organization"},"alternateName":"ADM","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/absolute.digital\/ae\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AE"},{"@type":"Organization","@id":"https:\/\/absolute.digital\/ae\/#organization","name":"Absolute Digital Media","url":"https:\/\/absolute.digital\/ae\/","logo":{"@type":"ImageObject","inLanguage":"en-AE","@id":"https:\/\/absolute.digital\/ae\/#\/schema\/logo\/image\/","url":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2026\/06\/Absolute-LOGO_RGB2-scaled.webp","contentUrl":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2026\/06\/Absolute-LOGO_RGB2-scaled.webp","width":2560,"height":430,"caption":"Absolute Digital Media"},"image":{"@id":"https:\/\/absolute.digital\/ae\/#\/schema\/logo\/image\/"},"legalName":"Absolute Digital Media LLC FZ","address":[{"@type":"PostalAddress","streetAddress":"Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba","addressCountry":"AE","addressLocality":"Dubai"},{"@type":"PostalAddress","streetAddress":"35 New Broad Street","addressCountry":"GB","postalCode":"EC2M 1NH","addressLocality":"London"},{"@type":"PostalAddress","streetAddress":"Broom House, 39\/43 London Road","addressCountry":"GB","postalCode":"SS7 2QL","addressLocality":"Essex"}],"telephone":"+971 4 251 8056","email":"hello@absolute.digital","sameAs":["https:\/\/x.com\/absolutedmedia","https:\/\/www.linkedin.com\/company\/absolute-digital-media","https:\/\/www.facebook.com\/AbsoluteDigitalMedia\/","https:\/\/www.instagram.com\/absolutedmedia\/","https:\/\/www.youtube.com\/channel\/UCSWC3-WxcdUKjXaZNJ6tB2w","https:\/\/open.spotify.com\/show\/4rjrI8Mmj4wsI2z9wFj29y?si=g405AOOJSYOEahDWwkppDQ&nd=1","https:\/\/www.tiktok.com\/@absolutedigitalmedia","https:\/\/clutch.co\/profile\/absolute-digital-media","https:\/\/uk.trustpilot.com\/review\/absolute.digital","https:\/\/www.google.com\/search?q=absolute+digital+media#lrd=0x47d8c5392c972f11:0x7a92850ca10ead30,1,,,,"],"knowsAbout":["Automotive","B2B","Beauty","Crypto","eCommerce","Education","Finance","Healthcare","Hospitality","Legal","Real Estate","Startups","Travel","AI Visibility","Content","Digital PR","Link Building","Local SEO","PPC","SEO","Social Media"],"areaServed":[{"@type":"Country","name":"United Arab Emirates"},{"@type":"Country","name":"United Kingdom"}],"subjectOf":{"@type":"WebPage","@id":"https:\/\/absolute.digital\/ae\/ai-seo-knowledge-page\/#webpage","url":"https:\/\/absolute.digital\/ae\/ai-seo-knowledge-page\/","name":"Absolute Digital Media UAE: AI and SEO knowledge page","dateModified":"2026-10-28T12:11:10+00:00"},"founder":{"@type":"Person","name":"Ben Austin","jobTitle":"Founder & CEO","url":"https:\/\/absolute.digital\/ae\/about\/team\/ben-austin\/"},"award":["European Agency Awards 2026 Integrated Agency of the Year - Silver","European Ecommerce Awards 2026 Best eCommerce Agency - Bronze","European Search Awards 2026 Best Use of Search B2C (PPC) Small (The Swallow Co.)","UK Digital Excellence Awards 2026 Standout B2C Ecommerce Website of the Year (Stelrad)","UK Paid Media Awards 2026 Best Integrated Paid Media Campaign","European Agency Awards 2025 SEO Agency Of The Year","UK Agency Awards 2025 Best New Business Campaign","UK Digital Excellence Awards 2025 Stand Out B2C SEO Campaign of the Year","UK Search Awards 2024 Best Use Of Search (Retail\/Ecommerce) - SEO","European Search Awards 2024 Best Use Of Search (Finance)","UK Digital Excellence Awards 2024 Integrated Digital Agency Of The Year","European Agency Awards 2023 Ecommerce Agency of the Year","UK Digital Excellence Awards 2022 Integrated Campaign of the Year B2C","European Agency Awards 2022 Best SEO Campaign (Stelrad)","European Ecommerce Awards 2022 European Ecommerce Search Campaign of the Year (Silver)","UK Agency Awards 2022 Best Agency Culture","UK Digital Growth Awards 2022 SEO Agency of the Year","European Search Awards 2022","Northern Digital Awards 2022 Best Digital Marketing Campaign Travel\/Leisure","European Agency Awards 2021","UK Agency Awards 2021","UK Digital Growth Awards 2021","Company Culture Awards 2021 Best Employee Reward Scheme","The Drum Search Awards 2019 Best Use of Search Finance & Professional Services (Uncle Buck)","UK Search Awards 2018 Best Use of Search Finance (Uncle Buck)","UK Southern Business Awards 2018 Digital Agency of the Year for Essex","RAR Digital Awards 2014 UK Best Search Agency","TOPSEOs 2010 Top Performer (UK leading search agencies)"]},{"@type":"Person","@id":"https:\/\/absolute.digital\/ae\/#\/schema\/person\/1e685f6039e04a229b7383a209ba2a85","name":"Ben Austin","image":{"@type":"ImageObject","inLanguage":"en-AE","@id":"https:\/\/secure.gravatar.com\/avatar\/a328f03e4fb43d50a75511b4c4b53f9c82f80e7e84dd30dac8c9b876ffe51ff0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a328f03e4fb43d50a75511b4c4b53f9c82f80e7e84dd30dac8c9b876ffe51ff0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a328f03e4fb43d50a75511b4c4b53f9c82f80e7e84dd30dac8c9b876ffe51ff0?s=96&d=mm&r=g","caption":"Ben Austin"},"description":"Ben Austin is Founder and CEO of Absolute Digital Media. He founded the agency in 2008 and leads its commercial strategy, regulated-industry positioning and GEO\/AI visibility direction across iGaming, finance, legal, healthcare, crypto, adult and insurance. He has built ADM into a regulated-industries specialist with 175+ industry awards and a 97% client retention rate.","sameAs":["https:\/\/www.linkedin.com\/in\/benaustinprofile\/"],"url":"https:\/\/absolute.digital\/ae\/insights\/author\/ben-austin\/"}]}},"_links":{"self":[{"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/posts\/2859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/comments?post=2859"}],"version-history":[{"count":1,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/posts\/2859\/revisions"}],"predecessor-version":[{"id":273928,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/posts\/2859\/revisions\/273928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/media\/2860"}],"wp:attachment":[{"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/media?parent=2859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/categories?post=2859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/tags?post=2859"},{"taxonomy":"sector","embeddable":true,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/sector?post=2859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}