{"id":3427,"date":"2023-06-26T15:24:14","date_gmt":"2023-06-26T14:24:14","guid":{"rendered":"https:\/\/absolute.digital\/?p=3427"},"modified":"2026-10-27T12:56:38","modified_gmt":"2026-10-27T12:56:38","slug":"the-ultimate-ga4-checklist","status":"publish","type":"post","link":"https:\/\/absolute.digital\/ae\/insights\/the-ultimate-ga4-checklist\/","title":{"rendered":"The Ultimate GA4 Checklist"},"content":{"rendered":"<p><strong>GA4 is nearly here! From July 1<sup>st<\/sup> 2023, Universal Analytics will stop collating data and Google Analytics 4 will be our only focus. If you want to measure the performance of your website, and the effectiveness of any marketing campaigns like <a href=\"\/ae\/services\/seo\/\">SEO<\/a> or <a href=\"\/ae\/services\/ppc\/\">PPC<\/a>, accurate analytics is a must. Hopefully, you will already have set up GA4 in preparation but don\u2019t panic if not as there\u2019s still some time left.<\/strong><\/p>\n<p>Google Analytics 4 boasts a number of settings and defaults that need to be reviewed prior to launch. If you\u2019re unsure how best to go about this, we\u2019ve compiled our very own checklist that we\u2019ve utilised internally to make sure our clients are ready and now you can use it to!<\/p>\n<p>Before getting started, it\u2019s important to note that the attribution from Universal Analytics and Google Analytics 4 differ, which will be reflected in the data. You may also notice a larger or smaller total due to cookies and privacy settings. If double or halved data is appearing, there may be an issue with your set up in which case you should search for duplicate data.<\/p>\n<p>&nbsp;<\/p>\n<h2>1. Is the config tag set up?<\/h2>\n<p>To set up the config tag, you first need to create a data stream (go to settings and data streams). If you don\u2019t have an app, create one for the web.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3472 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/06\/0024_is-the-config-tag-set-up-image-01-1.png\" alt=\"\" width=\"900\" height=\"184\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>On selection of the data stream, you will be able to identify the measurement ID.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3473 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/06\/0025_is-the-config-tag-set-up-image-02-1.png\" alt=\"measurement ID in GTM\" width=\"900\" height=\"493\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3474 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/06\/0026_is-the-config-tag-set-up-image-03-1.png\" alt=\"Tag Configuration\" width=\"900\" height=\"388\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>2. <strong>Have you enabled advanced measurements?<\/strong><\/h2>\n<p>To enable advanced measurements, go to your data stream using the same steps as above.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3475 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/06\/0023_have-you-enabled-advanced-measurements-image-01-1.png\" alt=\"enhanced measurements\" width=\"900\" height=\"471\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n    <style>\n    .cta-gradient { background: var(--magenta, var(--color-brand)); border-radius: 10px; }\n    .cta-gradient .cta-header,\n    .cta-gradient .cta-content { max-width: 500px; font-size: 40px; line-height: 42px; }\n        .cta-gradient { background: url(\/wp-content\/uploads\/2023\/03\/cta-banner-background.png) no-repeat center bottom \/ cover; }\n        <\/style>\n            <a href=\"\/services\/seo\/?utm_source=Absolute-Website&#038;utm_medium=Absolute-Website&#038;utm_campaign=Absolute-Blog-CTA\" aria-label=\"Book My Free Consultation\" class=\"text-decoration-none\">\n            <div class=\"cta-gradient text-white p-4 my-3 \">\n            <div class=\"d-lg-flex align-items-center justify-content-between\">\n                                    <h3 class=\"cta-header text-white pb-2\">\n                        Prepare For The Launch                                                    <span class=\"text-yellow\"> Of GA4<\/span>\n                                            <\/h3>\n                                                                            <span class=\"btn btn--primary\" aria-label=\"Book My Free Consultation\">Book My Free Consultation<\/span>\n                                                <\/div>\n        <\/div>\n            <\/a>\n    \n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>3. Is it possible to identify page views??<\/h2>\n<h2>4. Is the data similar to UA?<\/h2>\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>If no, is the data duplicated? <\/strong><\/li>\n<li><strong>If no, continued as planned.<\/strong><\/li>\n<li><strong>If yes, look for duplicate tags.<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3>How do you look for duplicate tags?<\/h3>\n<p>The quickest way to check for duplicate tags is to use tag assistant chrome plug in.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3502 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/06\/0022_how-do-you-look-for-duplicate-tags-image-01-2.png\" alt=\"tag assistant tool\" width=\"900\" height=\"806\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>5. <strong>Have events been created?<\/strong><\/h2>\n<p>Events include not only conversions but also other tracked actions that provide valuable insights into customer behaviours page. Whilst these actions may not hold the same significance as conversions, they offer valuable information that can enhance your understanding of customer engagement.<\/p>\n<p>You create events by setting them up as a conversion tag on GTM or GA4.<\/p>\n<p>&nbsp;<\/p>\n<h3>GTM<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3477 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/06\/0021_have-events-been-created-image-GTM-1.png\" alt=\"google analytics tag configuration on GTM\" width=\"900\" height=\"706\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>GA4<\/h3>\n<p>Go to settings, select events and create an event.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3479 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/06\/0021_have-events-been-created-image-GTM-2.png\" alt=\"setting up an event\" width=\"900\" height=\"706\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n    <style>\n    .cta-gradient { background: var(--magenta, var(--color-brand)); border-radius: 10px; }\n    .cta-gradient .cta-header,\n    .cta-gradient .cta-content { max-width: 500px; font-size: 40px; line-height: 42px; }\n        .cta-gradient { background: url(\/wp-content\/uploads\/2023\/03\/cta-banner-background.png) no-repeat center bottom \/ cover; }\n        <\/style>\n            <a href=\"\/services\/seo\/?utm_source=Absolute-Website&#038;utm_medium=Absolute-Website&#038;utm_campaign=Absolute-Blog-CTA\" aria-label=\"Arrange My Free Consultation\" class=\"text-decoration-none\">\n            <div class=\"cta-gradient text-white p-4 my-3 \">\n            <div class=\"d-lg-flex align-items-center justify-content-between\">\n                                    <h3 class=\"cta-header text-white pb-2\">\n                        Get Ready For                                                    <span class=\"text-yellow\"> Google Analytics 4<\/span>\n                                            <\/h3>\n                                                                            <span class=\"btn btn--primary\" aria-label=\"Arrange My Free Consultation\">Arrange My Free Consultation<\/span>\n                                                <\/div>\n        <\/div>\n            <\/a>\n    \n<p>&nbsp;<\/p>\n<h2>6. Are the said events receiving data?<\/h2>\n<p>Check your events are receiving data by going to reports and selecting events under engagement.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3480 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/06\/0019_are-the-said-events-receiving-data-image-01-1.png\" alt=\"reviewing ga4 data\" width=\"900\" height=\"385\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>7. Have you set up conversions?<\/h2>\n<p>Conversions are what you deem as important to track. This could be phone calls, contact forms newsletter sign-ups etc and can vary by business<\/p>\n<p>&nbsp;<\/p>\n<h2>8. Have you set up custom definitions for extra parameters?<\/h2>\n<p>Custom dimensions are employed to incorporate parameters from the data layer into GA4. This allows for the inclusion of specific data layer variables, such as service types, which are not automatically tracked. To ensure the collection of these parameters, they need to be set up in both GA4 and GTM.<\/p>\n<p>&nbsp;<\/p>\n<p>You can refer to the automatically collected parameters in GA4 for further insights.<\/p>\n<p><a href=\"https:\/\/support.google.com\/analytics\/answer\/9234069?hl=en\">Support<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>To create custom definitions head to your accounts settings, select custom dimensions and click create custom dimensions. In the dimension name, copy and paste the parameter name from Google Tag Manager.<\/p>\n<p>To set up the Event parameter, copy and paste the above. Ensure each customer dimension are written in lower case and use an underscore.<\/p>\n<h3><\/h3>\n<h3>GTM<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3481 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/06\/0018_have-you-set-up-custom-definitions-for-extra-parameters-image-GTM-1.png\" alt=\"contact form parameter name\" width=\"900\" height=\"309\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>GA4<br \/>\n<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3482 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/06\/0017_have-you-set-up-custom-definitions-for-extra-parameters-image-GA4-1.png\" alt=\"custom dimensions\" width=\"900\" height=\"402\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>9. Are your conversions and events recording the relevant data?<\/h2>\n<p>Head to \u2018real-time\u2019 available under your reports snapshot.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3447 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/06\/0016_are-your-conversions-and-events-recording-the-relevant-data-image-01-1.png\" alt=\"real time users\" width=\"900\" height=\"284\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>10. Have you set up audiences?<\/h2>\n<p>To set up your audience, go to settings, select audience and new audience.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3483 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/06\/0015_have-you-set-up-audiences-image-01-1.png\" alt=\"audiences menu item\" width=\"900\" height=\"600\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3484 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/06\/0014_have-you-set-up-audiences-image-02-1.png\" alt=\"new audience setup\" width=\"900\" height=\"389\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>11. Is your GA4 account linked to Google Ads and Search Console?<\/h2>\n<p>In settings, select search console clicks. Integrate your search console by selecting link.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3450 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/06\/0013_is-your-GA4-account-links-to-google-ads-and-search-console-image-01.png\" alt=\"product links on GA4\" width=\"340\" height=\"711\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3485 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/06\/0012_is-your-GA4-account-links-to-google-ads-and-search-console-image-02-1.png\" alt=\"linking google search console on ga4\" width=\"900\" height=\"206\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>12. <strong>If applicable, check your account linked to Merchant Centre and Big Query<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3486 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/06\/0011_check-your-account-linked-to-merchant-centre-and-big-query-image-01-1.png\" alt=\"setup assistant\" width=\"900\" height=\"443\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>13. Have your activated Google signals in the set-up assistant?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3487 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/06\/0010_have-your-activated-google-signals-in-the-set-up-assistant-image-01-1.png\" alt=\"turn on signals\" width=\"900\" height=\"475\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n    <style>\n    .cta-gradient { background: var(--magenta, var(--color-brand)); border-radius: 10px; }\n    .cta-gradient .cta-header,\n    .cta-gradient .cta-content { max-width: 500px; font-size: 40px; line-height: 42px; }\n        .cta-gradient { background: url(\/wp-content\/uploads\/2023\/03\/cta-banner-background.png) no-repeat center bottom \/ cover; }\n        <\/style>\n            <a href=\"\/services\/seo\/?utm_source=Absolute-Website&#038;utm_medium=Absolute-Website&#038;utm_campaign=Absolute-Blog-CTA\" aria-label=\"Book Your Free Consultation\" class=\"text-decoration-none\">\n            <div class=\"cta-gradient text-white p-4 my-3 \">\n            <div class=\"d-lg-flex align-items-center justify-content-between\">\n                                    <h3 class=\"cta-header text-white pb-2\">\n                        Prepare Your Account                                                    <span class=\"text-yellow\"> Ready For GA4<\/span>\n                                            <\/h3>\n                                                                            <span class=\"btn btn--primary\" aria-label=\"Book Your Free Consultation\">Book Your Free Consultation<\/span>\n                                                <\/div>\n        <\/div>\n            <\/a>\n    \n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2>14. Have you checked the information under Google signals data collection and acknowledges user data collection?<\/h2>\n<p>Head to settings, data settings and select data collection. Select user data collection and accept.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3488 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/06\/0009_data-collection-and-acknowledges-user-data-collection-image-01-1.png\" alt=\"google information for Data signals\" width=\"900\" height=\"392\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2>15. Have you reviewed that the data retention time is set to 14 months?<\/h2>\n<p>You have 2 options: 2 months and 14 months. 2 months is set as a default. Keeping this data will result in data loss which can be tricky when comparing YoY.<\/p>\n<p>Open settings, data settings and select data retention. Click user data collection and accept.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3489 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/06\/0008_have-you-reviewed-that-the-data-retention-time-is-set-to-14-months-image-01-1.png\" alt=\"data retention time\" width=\"900\" height=\"401\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>16. Under attribution settings, check that both paid and organic channels can receive credit.<\/h2>\n<p>Head to settings, then attribution settings.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3490 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/06\/0007_under-attribution-settings-check-that-both-paid-and-organic-channels-can-receive-credit-image-01-1.png\" alt=\"attribution settings\" width=\"900\" height=\"579\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3457 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/06\/0006_under-attribution-settings-check-that-both-paid-and-organic-channels-can-receive-credit-image-02.png\" alt=\"reporting attribution model\" width=\"898\" height=\"558\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>17. Are funnels set up to enable easy data access?<\/h2>\n<p>Select explore and begin creating your funnels.<\/p>\n<p>Go to explore and begin creating funnels to easily access the data you need.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3491 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/06\/0005_are-funnels-set-up-to-enable-easy-data-access-image-01-1.png\" alt=\"setting up funnels\" width=\"883\" height=\"398\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n    <style>\n    .cta-gradient { background: var(--magenta, var(--color-brand)); border-radius: 10px; }\n    .cta-gradient .cta-header,\n    .cta-gradient .cta-content { max-width: 500px; font-size: 40px; line-height: 42px; }\n        .cta-gradient { background: url(\/wp-content\/uploads\/2023\/03\/cta-banner-background.png) no-repeat center bottom \/ cover; }\n        <\/style>\n            <a href=\"\/contact\/?utm_source=Absolute-Website&#038;utm_medium=Absolute-Website&#038;utm_campaign=Absolute-Blog-CTA\" aria-label=\"Arrange A Free Consultation\" class=\"text-decoration-none\">\n            <div class=\"cta-gradient text-white p-4 my-3 \">\n            <div class=\"d-lg-flex align-items-center justify-content-between\">\n                                    <h3 class=\"cta-header text-white pb-2\">\n                        Don\u2019t Delay Your Transition                                                    <span class=\"text-yellow\"> To GA4<\/span>\n                                            <\/h3>\n                                                                            <span class=\"btn btn--primary\" aria-label=\"Arrange A Free Consultation\">Arrange A Free Consultation<\/span>\n                                                <\/div>\n        <\/div>\n            <\/a>\n    \n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>18. Have you updated your report connectors from Universal Analytics to GA4?<\/h2>\n<p>&nbsp;<\/p>\n<h2>19. <strong>Have you created dashboards\/widgets to enable your GA4 view?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h2>20. Have you included unwanted referrals?<\/h2>\n<p>It\u2019s important to included unwanted referrals to ensure you\u2019re excluding data from your website or payment providers such as PayPal. This will help to ensure your traffic is converting from the right channel such as organic and paid. To do this, head to your data stream and select configure tags.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3492 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/06\/0004_have-you-included-unwanted-referrals-image-01-1.png\" alt=\"excluding unwanted referrals\" width=\"898\" height=\"420\" \/><\/p>\n<p>Select show all.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3493 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/06\/0003_have-you-included-unwanted-referrals-image-02-1.png\" alt=\"tag configuration\" width=\"899\" height=\"574\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3494 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/06\/0002_have-you-included-unwanted-referrals-image-03-1.png\" alt=\"unwanted referrals option\" width=\"899\" height=\"644\" \/><\/p>\n<h2><\/h2>\n<h2>21. Double check property settings<\/h2>\n<p>Within your property settings, it\u2019s important to ensure the name and currency is correctly inputted.<\/p>\n<p>Go to settings and select property settings.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3498 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/06\/0001_double-check-property-settings-image-01-3.png\" alt=\"property settings\" width=\"900\" height=\"406\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3496 size-full\" src=\"\/ae\/wp-content\/uploads\/2023\/06\/0000_double-check-property-settings-image-02-1.png\" alt=\"data settings on ga4\" width=\"900\" height=\"396\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GA4 is nearly here! From July 1st 2023, Universal Analytics will stop collating data and Google Analytics 4 will be our only focus. If you want to measure the performance of your website, and the effectiveness of any marketing campaigns like SEO or PPC, accurate analytics is a must. Hopefully, you will already have set [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":3500,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"sector":[],"class_list":["post-3427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What You Need To Know About GA4: The Ultimate GA4 Checklist<\/title>\n<meta name=\"description\" content=\"Get ready for the start of GA4 with this helpful checklist written by the PPC experts here at Absolute Digital Media. Read more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/absolute.digital\/ae\/insights\/the-ultimate-ga4-checklist\/\" \/>\n<meta property=\"og:locale\" content=\"en_AE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What You Need To Know About GA4: The Ultimate GA4 Checklist\" \/>\n<meta property=\"og:description\" content=\"Get ready for the start of GA4 with this helpful checklist written by the PPC experts here at Absolute Digital Media. 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