{"id":4320,"date":"2023-11-03T09:00:49","date_gmt":"2023-11-03T09:00:49","guid":{"rendered":"https:\/\/absolute.digital\/?p=4320"},"modified":"2026-10-27T12:56:38","modified_gmt":"2026-10-27T12:56:38","slug":"ai-and-visual-search-enhancing-e-commerce-marketing-strategies","status":"publish","type":"post","link":"https:\/\/absolute.digital\/ae\/insights\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\/","title":{"rendered":"AI and Visual Search: Enhancing E-Commerce Marketing Strategies"},"content":{"rendered":"<h4>30-Second Summary:<\/h4>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"20\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><em>AI-powered visual search is revolutionising e-commerce, enabling users to search with images.\u00a0<\/em><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"20\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><em>Visual search is integral to modern e-commerce, driven by consumers&#8217; preference for visual content.\u00a0<\/em><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"20\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><em>It streamlines the shopping experience, boosts conversions, and provides a competitive edge.\u00a0<\/em><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"20\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><em>Optimising images for search engines is crucial for SEO in visual search.\u00a0<\/em><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">The e-commerce landscape is always evolving, so staying ahead of the game is essential to have an edge over your competitors. One of the most exciting developments in recent years is the integration of artificial intelligence (AI) and visual search. Consumers love a good image quite simply as it helps them to see exactly what they are buying. Imagery and the digital world are so intertwined that many of us digest information through images and photos \u2013 you only have to look at the impact of social media on our lives.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The dynamic duo of AI and visual search has the potential to transform the way consumers interact with online stores. As a digital marketing agency with a profound understanding of <\/span><a href=\"\/ae\/industries\/ecommerce\/\"><span data-contrast=\"none\">e-commerce SEO<\/span><\/a><span data-contrast=\"auto\">, having been recently crowned <\/span><a href=\"\/ae\/insights\/we-won-ecommerce-agency-of-the-year-at-the-european-agency-awards\/\"><span data-contrast=\"none\">Ecommerce Agency of the Year 2023<\/span><\/a><span data-contrast=\"auto\"> for the second year running, we&#8217;re here to shed light on the game-changing implications of AI-driven visual search.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here we\u2019ll look at AI and visual search, exploring how this transformative technology can benefit your e-commerce business, looking at the advantages of adopting visual search, and offering insights into integrating this into your website. So, let&#8217;s see how your e-commerce marketing strategy can be enhanced.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2>What is Visual Search?<\/h2>\n<p><span data-contrast=\"auto\">Visual search allows users to search using images rather than relying on typing in queries using keywords. This approach uses the power of AI to decipher the visual content and retrieve relevant product results. So for example, if you take a photo of or have an image of a pair of trainers you want to buy, you can input this image into a visual search to find out more information about it and potentially purchase the item, even having similar products you may be interested in suggested to you based on this image. For mobile users, this is extremely handy as you can take a photo there and then with your smartphone, upload this to Google through their app, and get the results in an instant. This can be much quicker than typing the query to find exactly what you\u2019re looking for based on the image.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">E-commerce has seen a significant shift towards visual content over the years. Product images, infographics, and video content now occupy the forefront of online retail. This is largely driven by changing consumer preferences \u2013 shoppers increasingly favour visual content as it offers a more immersive and informative experience. This shift has given rise to the importance of visual search as a means to streamline product discovery and make the online shopping process more intuitive.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2>The Rising Importance of Visual Search<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Over 36% of consumers have used visual search and over 50% say it is <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/the-state-of-visual-search\/\"><span data-contrast=\"none\">more important than text when shopping online<\/span><\/a><span data-contrast=\"auto\">. Furthermore, major players in the e-commerce arena, such as Amazon, Pinterest, and Google, have embraced visual search technology as a core feature of their platforms over the last few years.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For instance, <\/span><a href=\"https:\/\/help.pinterest.com\/en-gb\/article\/pinterest-lens\"><span data-contrast=\"none\">Pinterest Lens<\/span><\/a><span data-contrast=\"auto\"> empowers users to search for products or ideas by simply taking a photo. Similarly, <\/span><a href=\"https:\/\/techcrunch.com\/2018\/07\/19\/amazons-new-ar-part-finder-helps-you-shop-for-those-odd-nuts-and-bolts\/\"><span data-contrast=\"none\">Amazon&#8217;s \u2018Part Finder\u2019<\/span><\/a><span data-contrast=\"auto\"> lets customers locate the right part by capturing an image. Then there\u2019s Google Lens which allows users to find more information about something by taking a photo or uploading an image. According to Google, Lens is used more than <\/span><a href=\"https:\/\/blog.google\/products\/search\/visual-search-ai\/\"><span data-contrast=\"none\">10 billion times per month<\/span><\/a><span data-contrast=\"auto\">, and with AI added to the mix, it will be adding \u2018search your screen\u2019 to Android devices in the near future, integrating Lens into other apps.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The visual search trend shows that users want a more intuitive and interactive shopping experience. E-commerce businesses that harness the potential of visual search can provide just that, giving them a competitive edge in a crowded market.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2>The Power of AI in Visual Search<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Visual search wouldn\u2019t be possible without AI. It&#8217;s AI algorithms that enable the interpretation and understanding of images, making it possible for users to search for products visually. AI visual search relies on sophisticated image recognition, object detection, and deep learning techniques to help transform pixels into actionable data that is useful for those searching.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">One of the key advantages of visual search AI integration is the enhanced user experience. Traditional text-based search often relies on precise keywords and can be frustrating when users struggle to describe the exact item they seek. AI visual search, on the other hand, empowers users to quickly find what they need using images. This opens up possibilities for more accurate and satisfying shopping experiences, and as AI continues to improve, it will become the easiest way for consumers to find what they need.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">AI is capable of understanding the visual context of an image, so it can recognise objects, colours, shapes, and even contextual details. If someone takes a photo of a stylish sofa they want to find out more about, AI can analyse the image to identify the specific design, colour, and even the texture of the sofa material. This level of understanding goes beyond simple keyword matching and allows for a more nuanced and accurate search experience. It continuously learns and adapts too, and with improved accuracy over time, this will ensure that the system becomes increasingly proficient in recognising and matching images.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2>What Are The Benefits of Implementing AI Visual Search?<\/h2>\n<p><b><span data-contrast=\"auto\">Streamlining UX \u2013 <\/span><\/b><span data-contrast=\"auto\">One of the primary benefits of implementing visual search in your e-commerce digital marketing strategy is the significant improvement it offers in user experience. Visual search allows users to simply show what they want. This not only reduces search time but also enhances the overall shopping experience.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Reducing Search Friction<\/span><\/b><span data-contrast=\"auto\"> \u2013 Visual search AI enables users to skip the step of translating their thoughts into keywords. <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/the-state-of-visual-search\/\"><span data-contrast=\"none\">74% of consumers<\/span><\/a><span data-contrast=\"auto\"> find text-based keyword searches inefficient for finding the right products online, so it&#8217;s particularly good for when users have a visual image in mind but can&#8217;t quite put it into words. This reduction in search friction means customers can quickly and easily find the products they desire.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Boosting Conversion Rates and Revenue<\/span><\/b><span data-contrast=\"auto\"> \u2013 The ease and speed of visual search contributes to higher conversion rates. When users can effortlessly find the products they&#8217;re looking for, they are more likely to make a purchase. Additionally, visual ecommerce AI search creates upselling and cross-selling opportunities. For example, if a user searches for a particular style of shoes, it can recommend other accessories or outfits to go with them, increasing the average order value and revenue.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Enhancing Customer Engagement and Loyalty<\/span><\/b><span data-contrast=\"auto\"> \u2013 Implementing visual search can also lead to improved customer engagement and loyalty. You&#8217;re more likely to retain satisfied customers who return to your e-commerce platform for their future purchases thanks to the ease of AI visual search.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Competitive Edge<\/span><\/b><span data-contrast=\"auto\"> \u2013 Visual search can help your brand stand out from competitors who have not yet embraced this technology. It positions your e-commerce business as forward-thinking, customer-focused, and technologically advanced. This can be a crucial differentiator in a competitive e-commerce landscape.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Incorporating visual search into your e-commerce digital marketing strategy has clear advantages for both your customers and your business. It not only makes shopping more efficient and enjoyable but also holds the potential to boost your conversion rates and revenue.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2>SEO Implications of AI Visual Search<\/h2>\n<p><span data-contrast=\"auto\">Visual search introduces a new dimension to your <\/span><a href=\"\/ae\/services\/seo\/\"><span data-contrast=\"none\">SEO strategy<\/span><\/a><span data-contrast=\"auto\">. Ensuring that your product images are optimised for search engines to understand and index them effectively is important.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">File Naming and Alt Text<\/span><\/b><span data-contrast=\"auto\"> \u2013 Give your image files descriptive names and use meaningful alt text. This helps search engines understand the content of the images.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Image Quality<\/span><\/b><span data-contrast=\"auto\"> \u2013 High-quality images are essential for visual search. Crisp, clear, and well-lit images not only enhance user experience but also make it easier for AI algorithms to analyse them.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Image File Size<\/span><\/b><span data-contrast=\"auto\"> \u2013 Optimise image file sizes for faster loading times. Slow-loading images can negatively impact user experience and SERP positions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Schema Markup<\/span><\/b><span data-contrast=\"auto\"> \u2013 Implement schema markup for your product images. This structured data provides search engines with additional context about the image, making it more likely to appear in search results.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Similar to text-based search, the goal of visual search is to rank well in search results for what the user is looking for. When users initiate a visual search for something, your product images can be prominently featured if they match the search query.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Relevance and Quality<\/span><\/b><span data-contrast=\"auto\"> \u2013 Ensure that your product images are not only relevant but also of the highest quality.<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Keyword Optimisation<\/span><\/b><span data-contrast=\"auto\"> \u2013 While visual search is primarily based on images, it&#8217;s still beneficial to incorporate relevant keywords in your product descriptions and titles. This aids in ranking in both traditional and visual search results.<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">User Engagement<\/span><\/b><span data-contrast=\"auto\"> \u2013 Engaging product images that resonate with your target audience can enhance user interaction and encourage sharing, further improving your visual search rankings.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">As AI visual search technology evolves further, AI ecommerce marketing strategies will continue to adapt and shift. Staying informed about emerging trends and best practices in visual search is crucial for ecommerce brands. Regularly update your product images and descriptions to ensure they remain relevant and optimised.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2>What Could The Future Hold For Ai Visual Search?<\/h2>\n<p><span data-contrast=\"auto\">Like any technology, it\u2019s difficult to predict where it may go. When voice search emerged as the next big thing a few years back thanks to products like Amazon\u2019s Alexa, it took time to establish itself. Now, more than <\/span><a href=\"https:\/\/www.demandsage.com\/voice-search-statistics\/\"><span data-contrast=\"none\">1 billion voice searches take place every month globally<\/span><\/a><span data-contrast=\"auto\">. As technology and consumer behaviour change, visual search will also become more and more prevalent in use and businesses will find it tougher to ignore.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It\u2019s likely to expand beyond traditional e-commerce websites and apps too. It could find applications in social media platforms, where users could easily shop for products they discover in images and videos. This expansion can create new opportunities for businesses to reach potential customers. Amazon and Snapchat launched a <\/span><a href=\"https:\/\/techcrunch.com\/2022\/11\/02\/snap-and-amazon-partner-on-ar-shopping-in-the-snapchat-app-initially-for-eyewear\/\"><span data-contrast=\"none\">virtual try-on shopping experience<\/span><\/a><span data-contrast=\"auto\"> in 2022, which although initially for sunglasses, will potentially grow into other shopping categories and make use of visual search.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Combining voice-activated commands with visual search could make the technology even more accessible and user-friendly. Users may simply describe what they want and receive visual search results through voice commands. Future visual search technology is likely to focus on delivering highly personalised experiences. AI will become more adept at understanding individual preferences and tailoring search results accordingly.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Visual search AI is certainly poised to shape the future of e-commerce, offering exciting possibilities for both businesses and consumers. We eagerly anticipate what the technology can bring to businesses and how visual marketing for ecommerce will develop further.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To discover more industry insights and discussion, please visit <\/span><a href=\"\/ae\/insights\/\"><span data-contrast=\"none\">our blog<\/span><\/a><span data-contrast=\"auto\"> and learn more about the <\/span><a href=\"\/ae\/insights\/the-power-of-a-personalised-marketing-strategy\/\"><span data-contrast=\"none\">power of a personalised marketing strategy<\/span><\/a><span data-contrast=\"auto\"> and much more.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<div class=\"cta-gradient text-white p-4 my-3 \" style=\"background: url('\/ae\/wp-content\/uploads\/2023\/03\/cta-banner-background.png') no-repeat center bottom \/ cover; border-radius: 10px;\">\n<div class=\"d-lg-flex align-items-center justify-content-between\">\n<h2 class=\"cta-header text-white pb-2\">Book A Meeting <span class=\"text-yellow\"> Today<\/span><\/h2>\n<p><a class=\"btn btn-primary text-black\" href=\"\/ae\/meeting-with-ben-austin\/\" aria-label=\"Book A Meeting\">Book My Meeting Now!<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>30-Second Summary: AI-powered visual search is revolutionising e-commerce, enabling users to search with images.\u00a0 Visual search is integral to modern e-commerce, driven by consumers&#8217; preference for visual content.\u00a0 It streamlines the shopping experience, boosts conversions, and provides a competitive edge.\u00a0 Optimising images for search engines is crucial for SEO in visual search.\u00a0 The e-commerce landscape [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4321,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66,13],"tags":[],"sector":[52],"class_list":["post-4320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-visibility","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Visual Seach - Enhancing E-Commmerce Marketing<\/title>\n<meta name=\"description\" content=\"Discover the future of ecommerce with AI-powered visual search and how it can streamline UX, boost conversions, and satisfy customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/absolute.digital\/ae\/insights\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_AE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Visual Seach - Enhancing E-Commmerce Marketing\" \/>\n<meta property=\"og:description\" content=\"Discover the future of ecommerce with AI-powered visual search and how it can streamline UX, boost conversions, and satisfy customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/absolute.digital\/ae\/insights\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"Absolute Digital Media UAE\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-03T09:00:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-27T12:56:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2023\/11\/shutterstock_2292855165-2-scaled-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1843\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lewis Esson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lewis Esson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\\\/\"},\"author\":{\"name\":\"Lewis Esson\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#\\\/schema\\\/person\\\/aad7ce9e44d7583e600c8aea63aafcec\"},\"headline\":\"AI and Visual Search: Enhancing E-Commerce Marketing Strategies\",\"datePublished\":\"2023-11-03T09:00:49+00:00\",\"dateModified\":\"2026-10-27T12:56:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\\\/\"},\"wordCount\":1837,\"publisher\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/shutterstock_2292855165-2-scaled-1.webp\",\"articleSection\":[\"AI Visibility\",\"Digital Marketing\"],\"inLanguage\":\"en-AE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\\\/\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\\\/\",\"name\":\"AI Visual Seach - Enhancing E-Commmerce Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/shutterstock_2292855165-2-scaled-1.webp\",\"datePublished\":\"2023-11-03T09:00:49+00:00\",\"dateModified\":\"2026-10-27T12:56:38+00:00\",\"description\":\"Discover the future of ecommerce with AI-powered visual search and how it can streamline UX, boost conversions, and satisfy customers.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\\\/#breadcrumb\"},\"inLanguage\":\"en-AE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AE\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\\\/#primaryimage\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/shutterstock_2292855165-2-scaled-1.webp\",\"contentUrl\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/shutterstock_2292855165-2-scaled-1.webp\",\"width\":2560,\"height\":1843,\"caption\":\"visual search\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI and Visual Search: Enhancing E-Commerce Marketing Strategies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#website\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/\",\"name\":\"Absolute Digital Media\",\"description\":\"Seen. Everywhere.\",\"publisher\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#organization\"},\"alternateName\":\"ADM\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#organization\",\"name\":\"Absolute Digital Media\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AE\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Absolute-LOGO_RGB2-scaled.webp\",\"contentUrl\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Absolute-LOGO_RGB2-scaled.webp\",\"width\":2560,\"height\":430,\"caption\":\"Absolute Digital Media\"},\"image\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"legalName\":\"Absolute Digital Media LLC FZ\",\"address\":[{\"@type\":\"PostalAddress\",\"streetAddress\":\"Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba\",\"addressCountry\":\"AE\",\"addressLocality\":\"Dubai\"},{\"@type\":\"PostalAddress\",\"streetAddress\":\"35 New Broad Street\",\"addressCountry\":\"GB\",\"postalCode\":\"EC2M 1NH\",\"addressLocality\":\"London\"},{\"@type\":\"PostalAddress\",\"streetAddress\":\"Broom House, 39\\\/43 London Road\",\"addressCountry\":\"GB\",\"postalCode\":\"SS7 2QL\",\"addressLocality\":\"Essex\"}],\"telephone\":\"+971 4 251 8056\",\"email\":\"hello@absolute.digital\",\"sameAs\":[\"https:\\\/\\\/x.com\\\/absolutedmedia\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/absolute-digital-media\",\"https:\\\/\\\/www.facebook.com\\\/AbsoluteDigitalMedia\\\/\",\"https:\\\/\\\/www.instagram.com\\\/absolutedmedia\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCSWC3-WxcdUKjXaZNJ6tB2w\",\"https:\\\/\\\/open.spotify.com\\\/show\\\/4rjrI8Mmj4wsI2z9wFj29y?si=g405AOOJSYOEahDWwkppDQ&nd=1\",\"https:\\\/\\\/www.tiktok.com\\\/@absolutedigitalmedia\",\"https:\\\/\\\/clutch.co\\\/profile\\\/absolute-digital-media\",\"https:\\\/\\\/uk.trustpilot.com\\\/review\\\/absolute.digital\",\"https:\\\/\\\/www.google.com\\\/search?q=absolute+digital+media#lrd=0x47d8c5392c972f11:0x7a92850ca10ead30,1,,,,\"],\"knowsAbout\":[\"Automotive\",\"B2B\",\"Beauty\",\"Crypto\",\"eCommerce\",\"Education\",\"Finance\",\"Healthcare\",\"Hospitality\",\"Legal\",\"Real Estate\",\"Startups\",\"Travel\",\"AI Visibility\",\"Content\",\"Digital PR\",\"Link Building\",\"Local SEO\",\"PPC\",\"SEO\",\"Social Media\"],\"areaServed\":[{\"@type\":\"Country\",\"name\":\"United Arab Emirates\"},{\"@type\":\"Country\",\"name\":\"United Kingdom\"}],\"subjectOf\":{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/ai-seo-knowledge-page\\\/#webpage\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/ai-seo-knowledge-page\\\/\",\"name\":\"Absolute Digital Media UAE: AI and SEO knowledge page\",\"dateModified\":\"2026-10-28T12:11:10+00:00\"},\"founder\":{\"@type\":\"Person\",\"name\":\"Ben Austin\",\"jobTitle\":\"Founder & CEO\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/about\\\/team\\\/ben-austin\\\/\"},\"award\":[\"European Agency Awards 2026 Integrated Agency of the Year - Silver\",\"European Ecommerce Awards 2026 Best eCommerce Agency - Bronze\",\"European Search Awards 2026 Best Use of Search B2C (PPC) Small (The Swallow Co.)\",\"UK Digital Excellence Awards 2026 Standout B2C Ecommerce Website of the Year (Stelrad)\",\"UK Paid Media Awards 2026 Best Integrated Paid Media Campaign\",\"European Agency Awards 2025 SEO Agency Of The Year\",\"UK Agency Awards 2025 Best New Business Campaign\",\"UK Digital Excellence Awards 2025 Stand Out B2C SEO Campaign of the Year\",\"UK Search Awards 2024 Best Use Of Search (Retail\\\/Ecommerce) - SEO\",\"European Search Awards 2024 Best Use Of Search (Finance)\",\"UK Digital Excellence Awards 2024 Integrated Digital Agency Of The Year\",\"European Agency Awards 2023 Ecommerce Agency of the Year\",\"UK Digital Excellence Awards 2022 Integrated Campaign of the Year B2C\",\"European Agency Awards 2022 Best SEO Campaign (Stelrad)\",\"European Ecommerce Awards 2022 European Ecommerce Search Campaign of the Year (Silver)\",\"UK Agency Awards 2022 Best Agency Culture\",\"UK Digital Growth Awards 2022 SEO Agency of the Year\",\"European Search Awards 2022\",\"Northern Digital Awards 2022 Best Digital Marketing Campaign Travel\\\/Leisure\",\"European Agency Awards 2021\",\"UK Agency Awards 2021\",\"UK Digital Growth Awards 2021\",\"Company Culture Awards 2021 Best Employee Reward Scheme\",\"The Drum Search Awards 2019 Best Use of Search Finance & Professional Services (Uncle Buck)\",\"UK Search Awards 2018 Best Use of Search Finance (Uncle Buck)\",\"UK Southern Business Awards 2018 Digital Agency of the Year for Essex\",\"RAR Digital Awards 2014 UK Best Search Agency\",\"TOPSEOs 2010 Top Performer (UK leading search agencies)\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#\\\/schema\\\/person\\\/aad7ce9e44d7583e600c8aea63aafcec\",\"name\":\"Lewis Esson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/885ed5304b73343b82dd90d6aa1f18219a00d754b841f309210af8e63a96b149?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/885ed5304b73343b82dd90d6aa1f18219a00d754b841f309210af8e63a96b149?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/885ed5304b73343b82dd90d6aa1f18219a00d754b841f309210af8e63a96b149?s=96&d=mm&r=g\",\"caption\":\"Lewis Esson\"},\"description\":\"Lewis Esson is Head of SEO at Absolute Digital Media. He leads SEO strategy and delivery across regulated client portfolios, with expertise in technical SEO, keyword strategy, content architecture, on-page optimisation and ranking growth for iGaming, finance, legal, healthcare and crypto.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/lewis-esson-1b4495184\\\/\"],\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/author\\\/lewis-esson\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AI Visual Seach - Enhancing E-Commmerce Marketing","description":"Discover the future of ecommerce with AI-powered visual search and how it can streamline UX, boost conversions, and satisfy customers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/absolute.digital\/ae\/insights\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\/","og_locale":"en_AE","og_type":"article","og_title":"AI Visual Seach - Enhancing E-Commmerce Marketing","og_description":"Discover the future of ecommerce with AI-powered visual search and how it can streamline UX, boost conversions, and satisfy customers.","og_url":"https:\/\/absolute.digital\/ae\/insights\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\/","og_site_name":"Absolute Digital Media UAE","article_published_time":"2023-11-03T09:00:49+00:00","article_modified_time":"2026-10-27T12:56:38+00:00","og_image":[{"width":2560,"height":1843,"url":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2023\/11\/shutterstock_2292855165-2-scaled-1.webp","type":"image\/jpeg"}],"author":"Lewis Esson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lewis Esson","Estimated reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/absolute.digital\/ae\/insights\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\/#article","isPartOf":{"@id":"https:\/\/absolute.digital\/ae\/insights\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\/"},"author":{"name":"Lewis Esson","@id":"https:\/\/absolute.digital\/ae\/#\/schema\/person\/aad7ce9e44d7583e600c8aea63aafcec"},"headline":"AI and Visual Search: Enhancing E-Commerce Marketing Strategies","datePublished":"2023-11-03T09:00:49+00:00","dateModified":"2026-10-27T12:56:38+00:00","mainEntityOfPage":{"@id":"https:\/\/absolute.digital\/ae\/insights\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\/"},"wordCount":1837,"publisher":{"@id":"https:\/\/absolute.digital\/ae\/#organization"},"image":{"@id":"https:\/\/absolute.digital\/ae\/insights\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\/#primaryimage"},"thumbnailUrl":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2023\/11\/shutterstock_2292855165-2-scaled-1.webp","articleSection":["AI Visibility","Digital Marketing"],"inLanguage":"en-AE"},{"@type":"WebPage","@id":"https:\/\/absolute.digital\/ae\/insights\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\/","url":"https:\/\/absolute.digital\/ae\/insights\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\/","name":"AI Visual Seach - Enhancing E-Commmerce Marketing","isPartOf":{"@id":"https:\/\/absolute.digital\/ae\/#website"},"primaryImageOfPage":{"@id":"https:\/\/absolute.digital\/ae\/insights\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\/#primaryimage"},"image":{"@id":"https:\/\/absolute.digital\/ae\/insights\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\/#primaryimage"},"thumbnailUrl":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2023\/11\/shutterstock_2292855165-2-scaled-1.webp","datePublished":"2023-11-03T09:00:49+00:00","dateModified":"2026-10-27T12:56:38+00:00","description":"Discover the future of ecommerce with AI-powered visual search and how it can streamline UX, boost conversions, and satisfy customers.","breadcrumb":{"@id":"https:\/\/absolute.digital\/ae\/insights\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\/#breadcrumb"},"inLanguage":"en-AE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/absolute.digital\/ae\/insights\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\/"]}]},{"@type":"ImageObject","inLanguage":"en-AE","@id":"https:\/\/absolute.digital\/ae\/insights\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\/#primaryimage","url":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2023\/11\/shutterstock_2292855165-2-scaled-1.webp","contentUrl":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2023\/11\/shutterstock_2292855165-2-scaled-1.webp","width":2560,"height":1843,"caption":"visual search"},{"@type":"BreadcrumbList","@id":"https:\/\/absolute.digital\/ae\/insights\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/absolute.digital\/ae\/"},{"@type":"ListItem","position":2,"name":"AI and Visual Search: Enhancing E-Commerce Marketing Strategies"}]},{"@type":"WebSite","@id":"https:\/\/absolute.digital\/ae\/#website","url":"https:\/\/absolute.digital\/ae\/","name":"Absolute Digital Media","description":"Seen. Everywhere.","publisher":{"@id":"https:\/\/absolute.digital\/ae\/#organization"},"alternateName":"ADM","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/absolute.digital\/ae\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AE"},{"@type":"Organization","@id":"https:\/\/absolute.digital\/ae\/#organization","name":"Absolute Digital Media","url":"https:\/\/absolute.digital\/ae\/","logo":{"@type":"ImageObject","inLanguage":"en-AE","@id":"https:\/\/absolute.digital\/ae\/#\/schema\/logo\/image\/","url":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2026\/06\/Absolute-LOGO_RGB2-scaled.webp","contentUrl":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2026\/06\/Absolute-LOGO_RGB2-scaled.webp","width":2560,"height":430,"caption":"Absolute Digital Media"},"image":{"@id":"https:\/\/absolute.digital\/ae\/#\/schema\/logo\/image\/"},"legalName":"Absolute Digital Media LLC FZ","address":[{"@type":"PostalAddress","streetAddress":"Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba","addressCountry":"AE","addressLocality":"Dubai"},{"@type":"PostalAddress","streetAddress":"35 New Broad Street","addressCountry":"GB","postalCode":"EC2M 1NH","addressLocality":"London"},{"@type":"PostalAddress","streetAddress":"Broom House, 39\/43 London Road","addressCountry":"GB","postalCode":"SS7 2QL","addressLocality":"Essex"}],"telephone":"+971 4 251 8056","email":"hello@absolute.digital","sameAs":["https:\/\/x.com\/absolutedmedia","https:\/\/www.linkedin.com\/company\/absolute-digital-media","https:\/\/www.facebook.com\/AbsoluteDigitalMedia\/","https:\/\/www.instagram.com\/absolutedmedia\/","https:\/\/www.youtube.com\/channel\/UCSWC3-WxcdUKjXaZNJ6tB2w","https:\/\/open.spotify.com\/show\/4rjrI8Mmj4wsI2z9wFj29y?si=g405AOOJSYOEahDWwkppDQ&nd=1","https:\/\/www.tiktok.com\/@absolutedigitalmedia","https:\/\/clutch.co\/profile\/absolute-digital-media","https:\/\/uk.trustpilot.com\/review\/absolute.digital","https:\/\/www.google.com\/search?q=absolute+digital+media#lrd=0x47d8c5392c972f11:0x7a92850ca10ead30,1,,,,"],"knowsAbout":["Automotive","B2B","Beauty","Crypto","eCommerce","Education","Finance","Healthcare","Hospitality","Legal","Real Estate","Startups","Travel","AI Visibility","Content","Digital PR","Link Building","Local SEO","PPC","SEO","Social Media"],"areaServed":[{"@type":"Country","name":"United Arab Emirates"},{"@type":"Country","name":"United Kingdom"}],"subjectOf":{"@type":"WebPage","@id":"https:\/\/absolute.digital\/ae\/ai-seo-knowledge-page\/#webpage","url":"https:\/\/absolute.digital\/ae\/ai-seo-knowledge-page\/","name":"Absolute Digital Media UAE: AI and SEO knowledge page","dateModified":"2026-10-28T12:11:10+00:00"},"founder":{"@type":"Person","name":"Ben Austin","jobTitle":"Founder & CEO","url":"https:\/\/absolute.digital\/ae\/about\/team\/ben-austin\/"},"award":["European Agency Awards 2026 Integrated Agency of the Year - Silver","European Ecommerce Awards 2026 Best eCommerce Agency - Bronze","European Search Awards 2026 Best Use of Search B2C (PPC) Small (The Swallow Co.)","UK Digital Excellence Awards 2026 Standout B2C Ecommerce Website of the Year (Stelrad)","UK Paid Media Awards 2026 Best Integrated Paid Media Campaign","European Agency Awards 2025 SEO Agency Of The Year","UK Agency Awards 2025 Best New Business Campaign","UK Digital Excellence Awards 2025 Stand Out B2C SEO Campaign of the Year","UK Search Awards 2024 Best Use Of Search (Retail\/Ecommerce) - SEO","European Search Awards 2024 Best Use Of Search (Finance)","UK Digital Excellence Awards 2024 Integrated Digital Agency Of The Year","European Agency Awards 2023 Ecommerce Agency of the Year","UK Digital Excellence Awards 2022 Integrated Campaign of the Year B2C","European Agency Awards 2022 Best SEO Campaign (Stelrad)","European Ecommerce Awards 2022 European Ecommerce Search Campaign of the Year (Silver)","UK Agency Awards 2022 Best Agency Culture","UK Digital Growth Awards 2022 SEO Agency of the Year","European Search Awards 2022","Northern Digital Awards 2022 Best Digital Marketing Campaign Travel\/Leisure","European Agency Awards 2021","UK Agency Awards 2021","UK Digital Growth Awards 2021","Company Culture Awards 2021 Best Employee Reward Scheme","The Drum Search Awards 2019 Best Use of Search Finance & Professional Services (Uncle Buck)","UK Search Awards 2018 Best Use of Search Finance (Uncle Buck)","UK Southern Business Awards 2018 Digital Agency of the Year for Essex","RAR Digital Awards 2014 UK Best Search Agency","TOPSEOs 2010 Top Performer (UK leading search agencies)"]},{"@type":"Person","@id":"https:\/\/absolute.digital\/ae\/#\/schema\/person\/aad7ce9e44d7583e600c8aea63aafcec","name":"Lewis Esson","image":{"@type":"ImageObject","inLanguage":"en-AE","@id":"https:\/\/secure.gravatar.com\/avatar\/885ed5304b73343b82dd90d6aa1f18219a00d754b841f309210af8e63a96b149?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/885ed5304b73343b82dd90d6aa1f18219a00d754b841f309210af8e63a96b149?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/885ed5304b73343b82dd90d6aa1f18219a00d754b841f309210af8e63a96b149?s=96&d=mm&r=g","caption":"Lewis Esson"},"description":"Lewis Esson is Head of SEO at Absolute Digital Media. He leads SEO strategy and delivery across regulated client portfolios, with expertise in technical SEO, keyword strategy, content architecture, on-page optimisation and ranking growth for iGaming, finance, legal, healthcare and crypto.","sameAs":["https:\/\/www.linkedin.com\/in\/lewis-esson-1b4495184\/"],"url":"https:\/\/absolute.digital\/ae\/insights\/author\/lewis-esson\/"}]}},"_links":{"self":[{"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/posts\/4320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/comments?post=4320"}],"version-history":[{"count":1,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/posts\/4320\/revisions"}],"predecessor-version":[{"id":273942,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/posts\/4320\/revisions\/273942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/media\/4321"}],"wp:attachment":[{"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/media?parent=4320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/categories?post=4320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/tags?post=4320"},{"taxonomy":"sector","embeddable":true,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/sector?post=4320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}