{"id":4432,"date":"2023-12-04T08:35:40","date_gmt":"2023-12-04T08:35:40","guid":{"rendered":"https:\/\/absolute.digital\/?p=4432"},"modified":"2026-10-27T12:56:38","modified_gmt":"2026-10-27T12:56:38","slug":"what-truly-matters-to-consumers-in-your-marketing-efforts","status":"publish","type":"post","link":"https:\/\/absolute.digital\/ae\/insights\/what-truly-matters-to-consumers-in-your-marketing-efforts\/","title":{"rendered":"What Truly Matters to Consumers in Your Marketing Efforts"},"content":{"rendered":"<p><strong>30-Second Summary:<\/strong><\/p>\n<ul>\n<li>Consumers value genuine engagement and tailored experiences, emphasising the importance of authenticity and personalisation in brand interactions.<\/li>\n<li>Social media has transformed brand communication, requiring consistent, engaging, and responsive strategies to connect and build communities.<\/li>\n<li>Understanding consumer psychology, including emotional triggers and social influences, is key to developing effective marketing strategies.<\/li>\n<li>Brands must continuously adapt to emerging trends and consumer feedback if they\u2019re looking for future success.<\/li>\n<\/ul>\n<p>The key to successful marketing hinges on understanding what truly resonates with consumers. For businesses seeking to make a lasting impact, it&#8217;s no longer just about the products or services you offer \u2013 it&#8217;s about how these align with the desires and expectations of their target audience. Getting to the core of what consumers want is something brands have strived to do for years, and when they do it successfully, it can lead to long-term brand loyalty and a positive reputation. So, how can you make sure your marketing efforts are not just seen but truly felt by your audience?<\/p>\n<p>As a <a href=\"\/ae\/\">digital marketing agency<\/a> that keeps an eye on industry trends and consumer insights, we&#8217;re always interested in modern consumer needs and ways brands can give themselves a competitive edge in their niche. From the basic expectations to the more nuanced desires, here we\u2019ll explore what consumers want from brands, particularly online. Whether it\u2019s the authenticity they seek or the psychological factors that influence their buying decisions, any business aiming to thrive in a competitive online world needs to understand its customers from day one.<\/p>\n<p>It isn&#8217;t just about boosting your visibility in the SERPs, it&#8217;s about forging meaningful connections with your audience that foster loyalty and drive business success. Whether you&#8217;re looking to refine your existing <a href=\"\/ae\/services\/seo\/\">SEO strategies<\/a> or are seeking fresh, innovative approaches to engage with your audience, hopefully, these insights can help.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>What Consumers Want From Brands &#8211; The Basics<\/strong><\/h2>\n<p>At the core of every consumer&#8217;s decision-making process are a few fundamental desires. From seeking value for money to craving a seamless and enjoyable shopping experience, these basic needs form the foundation of any successful marketing strategy. With <a href=\"https:\/\/www.statista.com\/topics\/7887\/online-shopping-behavior-in-the-uk\/#topicOverview\">over 80% of the UK population making ecommerce purchases<\/a>, it&#8217;s not just about the product or service brands need to provide \u2013 consumers are increasingly looking for brands that align with their values and beliefs. In fact, <a href=\"https:\/\/consumergoods.com\/new-research-shows-consumers-more-interested-brands-values-ever\">82% of shoppers<\/a> want to buy from brands with values aligned with theirs, so brands that showcase their values stand a better chance of keeping hold of customers in the long term \u2013 as long as they are aligned.<\/p>\n<h3><strong>Evolving Consumer Expectations in the Digital Era<\/strong><\/h3>\n<p>How consumers interact with brands has been completely revolutionised by the digital age. Today, the expectations are not only higher but also more diverse. Consumers are not just looking for quality products \u2013 they seek an engaging, personalised customer experience, especially online. They want to feel connected to the brands they support, expecting responsiveness, transparency, and a sense of community. <a href=\"https:\/\/www.marketingdive.com\/news\/how-consumers-interact-brands-social-media-changing-numbers-statistics\/694402\/\">68% of consumers<\/a> primarily use social media to keep informed about new products and services and 57% will <a href=\"https:\/\/sproutsocial.com\/insights\/data\/social-media-connection\/\">increase their spending if they feel connected to a brand<\/a>. It\u2019s important your marketing helps build connections with your consumers to be able to stay competitive. So, how can brands adapt to meet these evolving needs?<\/p>\n<h3><strong>Authentic Engagement &#8211; More Than Just a Buzzword<\/strong><\/h3>\n<p>Being authentic is not just a trend \u2013 it&#8217;s what consumers genuinely seek from brands. The importance of authenticity in brand messaging and its impact on consumer engagement cannot be understated. Authenticity is what consumers really want, and as they are becoming increasingly savvy, they can quickly sense when a brand is not being genuine. A staggering 86% of consumers say <a href=\"https:\/\/www.linkedin.com\/pulse\/roots-results-440-authenticity-key-makeena-inc\">authenticity is important when deciding what brands they like and support<\/a>. If your brand can\u2019t demonstrate authenticity, then it can provide a potential problem for moving forward and driving revenue.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>What Consumers Want From Brands<\/strong> <strong>On<\/strong> <strong>Social Media<\/strong><\/h2>\n<p>Social media changed the way brands communicate with their audiences to the point it has now become a necessity. It&#8217;s no longer just a marketing tool but a crucial channel for user engagement, feedback, and building community. 91% of people believe <a href=\"https:\/\/sproutsocial.com\/insights\/data\/social-media-connection\/\">social media has the power to connect people<\/a>, with 78% wanting brands to use their platforms to connect people.<\/p>\n<p>Having consistent, engaging, and responsive communication is important and rather than just simply broadcasting content, brands need to actively engage with their audience. This can be done by simply responding to comments, participating in conversations, and creating interactive content like polls and Q&amp;A sessions. This feedback can be invaluable in crafting better experiences and services and tapping into what consumers really want to see.<\/p>\n<p>Maintaining a consistent brand voice across all social media platforms also helps in building a recognisable and reliable brand personality. It can help revenue too, as being consistent across channels can help <a href=\"https:\/\/www.marq.com\/blog\/brand-consistency-competitive-advantage\">increase overall growth by 10-20%<\/a>. Using a mix of content types such as videos, images, blogs, and live sessions will go a long way to keeping your audience engaged and interested. Tailor your content to suit the unique features of each platform too, with User-Generated Content (UGC) a big opportunity to connect especially on platforms like TikTok, <a href=\"\/ae\/insights\/how-does-tiktok-influence-purchasing\/\">which has a huge influence on purchasing<\/a>. By encouraging and sharing UGC, this not only engages your audience but also provides authentic material for your social media channels.<\/p>\n<p>Another way to drive engagement is to post content that is timely and relevant to current events or trends, while still being true to your brand&#8217;s values. This can help you focus on building a community around your brand and fostering discussions. You can then use targeted advertising to reach a broader audience and drive specific actions, such as website visits or product purchases.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Consumer Psychology For Effective Marketing<\/strong><\/h2>\n<p>By delving into the mind of the consumer, brands have the potential to gain invaluable marketing insights. This crucial understanding can help create impactful and resonant marketing strategies that actually work, bringing the success you\u2019re looking for.<\/p>\n<h3><strong>Understanding the Mind of the Consumer<\/strong><\/h3>\n<p>Consumer psychology is the study of why people buy things and reveals that our purchasing decisions are influenced by a complex blend of emotional, psychological, and social factors. We previously looked at the <a href=\"\/ae\/insights\/the-psychology-of-black-friday-shoppers\/\">psychology of Black Friday shoppers<\/a> and touched on many of these factors too.<\/p>\n<p>Emotions, particularly, play a significant role. A consumer might buy a luxury product not just for its features but for the prestige and confidence it offers. Similarly, the phenomenon of social proof demonstrates that people often look to others when making decisions. You only have to look at TikTok and how <a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-consumer-trends-report\">46% of consumers search the platform<\/a> for information about products and services before buying. If a product is popular or endorsed by someone they trust, they&#8217;re more likely to choose it.<\/p>\n<h3><strong>Applying Consumer Psychology in Marketing Strategies<\/strong><\/h3>\n<p>Armed with this knowledge, how can marketers harness these psychological insights to understand what consumers really want? Firstly, emotional branding is key. By forging an emotional connection with your audience, you can build brand loyalty. Take, for instance, a brand that positions its products as not just items to buy, but as a lifestyle choice, appealing to the consumers&#8217; aspirations. This can build a connection between <a href=\"\/ae\/industries\/ecommerce\/\">ecommerce brands<\/a> and their audience.<\/p>\n<p>Another strategy involves leveraging social proof. As we know, user reviews, influencer endorsements, and UGC can significantly influence consumer behaviour. Showcasing these elements in your marketing can enhance both credibility and trust and also help show authenticity.<\/p>\n<p>Lastly, understand and utilise cognitive biases. These subtle decision-making influences that everybody has can drive what consumers want, so if you create marketing messages that align with these biases, this can drive conversions. For example, limited-time offers can create a sense of urgency, encouraging quicker purchasing decisions.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>The Road Ahead &#8211; Adapting to Consumer Needs<\/strong><\/h2>\n<p>Staying attuned to consumer needs is not just beneficial, it&#8217;s imperative for ongoing success. Living in a dynamic world, with consumer preferences and technologies constantly changing, businesses must be agile and proactive in adapting their strategies to stay relevant. This means keeping a close eye on emerging trends, investing in ongoing market research, and being open to innovation. <a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2019\/09\/24\/50-stats-that-prove-the-value-of-customer-experience\/?sh=7703bd2f4ef2\">52% of brands adapt their strategies and tactics<\/a> based on customer interactions and feedback, so listening to your audience and adapting where necessary can be effective.<\/p>\n<p>For example, the rise of <a href=\"\/ae\/insights\/ai-and-visual-search-enhancing-e-commerce-marketing-strategies\/\">visual search and AI-driven personalisation<\/a> are trends that are shaping the future of consumer interactions. Regularly reviewing and adjusting your marketing strategies in response to these changes ensures that your business remains aligned with consumer expectations and ahead of competitors.<\/p>\n<h3><strong>What Do Consumers Want From Brands Going Forward?<\/strong><\/h3>\n<p>Predicting future consumer trends is challenging, but there is a growing focus on sustainability and ethical practices, for instance, that shows a shift in consumer values. 78% of consumers say <a href=\"https:\/\/theroundup.org\/environmentally-conscious-consumer-statistics\/\">sustainability is important to them<\/a> and 84% will feel alienated by brands with poor environmental practices. Additionally, the demand for more personalised, immersive experiences suggests that technology like AI could play a significant role in future marketing strategies.<\/p>\n<p>Taking a proactive approach not only prepares brands for what&#8217;s next but also positions them as a forward-thinking leader in their industry.<\/p>\n<h3><strong>5 Things Consumers Want From Brands<\/strong><\/h3>\n<ul>\n<li><strong>Authenticity and Trust<\/strong> \u2013 Consumers seek genuine and transparent communication from brands, valuing honesty over marketing gimmicks.<\/li>\n<li><strong>Personalisation<\/strong> \u2013 A tailored experience that recognises individual preferences and needs is highly valued by consumers.<\/li>\n<li><strong>Quality and Value<\/strong> \u2013 Consumers look for products and services that offer quality and good value for their money.<\/li>\n<li><strong>Customer Service and Experience<\/strong> \u2013 Excellent customer service and a positive overall experience are crucial for consumer satisfaction and loyalty.<\/li>\n<li><strong>Brand Values and Social Responsibility<\/strong> \u2013 Consumers increasingly prefer brands that align with their personal values and demonstrate social responsibility.<\/li>\n<\/ul>\n<p>From understanding the fundamental needs of consumers to embracing the power of authenticity, social media engagement, and consumer psychology, there are various areas that are crucial for creating marketing strategies that resonate and deliver results. These insights can help you build stronger connections with your audience, enhance brand loyalty, and drive business success.<\/p>\n<p>If you\u2019re a business looking to refine your strategy or seeking fresh, innovative approaches, we can help. Contact the team today and we\u2019ll see how we can help you achieve your marketing goals.<\/p>\n<p>For further insights, please visit <a href=\"\/ae\/insights\/\">our blog<\/a>, where you can discover <a href=\"\/ae\/insights\/these-are-the-features-that-will-make-your-landing-page-pop-this-holiday-season\/\">how to make your landing page pop<\/a>, and <a href=\"\/ae\/insights\/how-microinteractions-enrich-the-customer-experience-journey\/\">how microinteractions can improve CX<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"cta-gradient text-white p-4 my-3 \" style=\"background: url('\/ae\/wp-content\/uploads\/2023\/03\/cta-banner-background.png') no-repeat center bottom \/ cover; border-radius: 10px;\">\n<div class=\"d-lg-flex align-items-center justify-content-between\">\n<h2 class=\"cta-header text-white pb-2\">Book A Meeting <span class=\"text-yellow\"> Today<\/span><\/h2>\n<p><a class=\"btn btn-primary text-black\" href=\"\/ae\/meeting-with-ben-austin\/\" aria-label=\"Book A Meeting\">Book My Meeting Now!<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>30-Second Summary: Consumers value genuine engagement and tailored experiences, emphasising the importance of authenticity and personalisation in brand interactions. Social media has transformed brand communication, requiring consistent, engaging, and responsive strategies to connect and build communities. Understanding consumer psychology, including emotional triggers and social influences, is key to developing effective marketing strategies. Brands must continuously [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":4433,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"sector":[],"class_list":["post-4432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Consumers Want From Brands &amp; Your Marketing<\/title>\n<meta name=\"description\" content=\"Discover what consumers want from your marketing, from authenticity to personalisation &amp; social responsibility. Transform your strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/absolute.digital\/ae\/insights\/what-truly-matters-to-consumers-in-your-marketing-efforts\/\" \/>\n<meta property=\"og:locale\" content=\"en_AE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Consumers Want From Brands &amp; Your Marketing\" \/>\n<meta property=\"og:description\" content=\"Discover what consumers want from your marketing, from authenticity to personalisation &amp; social responsibility. Transform your strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/absolute.digital\/ae\/insights\/what-truly-matters-to-consumers-in-your-marketing-efforts\/\" \/>\n<meta property=\"og:site_name\" content=\"Absolute Digital Media UAE\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-04T08:35:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-27T12:56:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2024\/01\/ApplicationFrameHost_GmJ1FnInMg.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"983\" \/>\n\t<meta property=\"og:image:height\" content=\"521\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jasmine McKenzie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jasmine McKenzie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/what-truly-matters-to-consumers-in-your-marketing-efforts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/what-truly-matters-to-consumers-in-your-marketing-efforts\\\/\"},\"author\":{\"name\":\"Jasmine McKenzie\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#\\\/schema\\\/person\\\/d5c62d21d8b7f8b4566bb36b49459e34\"},\"headline\":\"What Truly Matters to Consumers in Your Marketing Efforts\",\"datePublished\":\"2023-12-04T08:35:40+00:00\",\"dateModified\":\"2026-10-27T12:56:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/what-truly-matters-to-consumers-in-your-marketing-efforts\\\/\"},\"wordCount\":1763,\"publisher\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/what-truly-matters-to-consumers-in-your-marketing-efforts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/ApplicationFrameHost_GmJ1FnInMg.webp\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-AE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/what-truly-matters-to-consumers-in-your-marketing-efforts\\\/\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/what-truly-matters-to-consumers-in-your-marketing-efforts\\\/\",\"name\":\"What Consumers Want From Brands & Your Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/what-truly-matters-to-consumers-in-your-marketing-efforts\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/what-truly-matters-to-consumers-in-your-marketing-efforts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/ApplicationFrameHost_GmJ1FnInMg.webp\",\"datePublished\":\"2023-12-04T08:35:40+00:00\",\"dateModified\":\"2026-10-27T12:56:38+00:00\",\"description\":\"Discover what consumers want from your marketing, from authenticity to personalisation & social responsibility. Transform your strategy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/what-truly-matters-to-consumers-in-your-marketing-efforts\\\/#breadcrumb\"},\"inLanguage\":\"en-AE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/what-truly-matters-to-consumers-in-your-marketing-efforts\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AE\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/what-truly-matters-to-consumers-in-your-marketing-efforts\\\/#primaryimage\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/ApplicationFrameHost_GmJ1FnInMg.webp\",\"contentUrl\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/ApplicationFrameHost_GmJ1FnInMg.webp\",\"width\":983,\"height\":521,\"caption\":\"customer satisfaction\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/what-truly-matters-to-consumers-in-your-marketing-efforts\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Truly Matters to Consumers in Your Marketing Efforts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#website\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/\",\"name\":\"Absolute Digital Media\",\"description\":\"Seen. Everywhere.\",\"publisher\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#organization\"},\"alternateName\":\"ADM\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#organization\",\"name\":\"Absolute Digital Media\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AE\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Absolute-LOGO_RGB2-scaled.webp\",\"contentUrl\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Absolute-LOGO_RGB2-scaled.webp\",\"width\":2560,\"height\":430,\"caption\":\"Absolute Digital Media\"},\"image\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"legalName\":\"Absolute Digital Media LLC FZ\",\"address\":[{\"@type\":\"PostalAddress\",\"streetAddress\":\"Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba\",\"addressCountry\":\"AE\",\"addressLocality\":\"Dubai\"},{\"@type\":\"PostalAddress\",\"streetAddress\":\"35 New Broad Street\",\"addressCountry\":\"GB\",\"postalCode\":\"EC2M 1NH\",\"addressLocality\":\"London\"},{\"@type\":\"PostalAddress\",\"streetAddress\":\"Broom House, 39\\\/43 London Road\",\"addressCountry\":\"GB\",\"postalCode\":\"SS7 2QL\",\"addressLocality\":\"Essex\"}],\"telephone\":\"+971 4 251 8056\",\"email\":\"hello@absolute.digital\",\"sameAs\":[\"https:\\\/\\\/x.com\\\/absolutedmedia\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/absolute-digital-media\",\"https:\\\/\\\/www.facebook.com\\\/AbsoluteDigitalMedia\\\/\",\"https:\\\/\\\/www.instagram.com\\\/absolutedmedia\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCSWC3-WxcdUKjXaZNJ6tB2w\",\"https:\\\/\\\/open.spotify.com\\\/show\\\/4rjrI8Mmj4wsI2z9wFj29y?si=g405AOOJSYOEahDWwkppDQ&nd=1\",\"https:\\\/\\\/www.tiktok.com\\\/@absolutedigitalmedia\",\"https:\\\/\\\/clutch.co\\\/profile\\\/absolute-digital-media\",\"https:\\\/\\\/uk.trustpilot.com\\\/review\\\/absolute.digital\",\"https:\\\/\\\/www.google.com\\\/search?q=absolute+digital+media#lrd=0x47d8c5392c972f11:0x7a92850ca10ead30,1,,,,\"],\"knowsAbout\":[\"Automotive\",\"B2B\",\"Beauty\",\"Crypto\",\"eCommerce\",\"Education\",\"Finance\",\"Healthcare\",\"Hospitality\",\"Legal\",\"Real Estate\",\"Startups\",\"Travel\",\"AI Visibility\",\"Content\",\"Digital PR\",\"Link Building\",\"Local SEO\",\"PPC\",\"SEO\",\"Social Media\"],\"areaServed\":[{\"@type\":\"Country\",\"name\":\"United Arab Emirates\"},{\"@type\":\"Country\",\"name\":\"United Kingdom\"}],\"subjectOf\":{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/ai-seo-knowledge-page\\\/#webpage\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/ai-seo-knowledge-page\\\/\",\"name\":\"Absolute Digital Media UAE: AI and SEO knowledge page\",\"dateModified\":\"2026-10-28T12:11:10+00:00\"},\"founder\":{\"@type\":\"Person\",\"name\":\"Ben Austin\",\"jobTitle\":\"Founder & CEO\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/about\\\/team\\\/ben-austin\\\/\"},\"award\":[\"European Agency Awards 2026 Integrated Agency of the Year - Silver\",\"European Ecommerce Awards 2026 Best eCommerce Agency - Bronze\",\"European Search Awards 2026 Best Use of Search B2C (PPC) Small (The Swallow Co.)\",\"UK Digital Excellence Awards 2026 Standout B2C Ecommerce Website of the Year (Stelrad)\",\"UK Paid Media Awards 2026 Best Integrated Paid Media Campaign\",\"European Agency Awards 2025 SEO Agency Of The Year\",\"UK Agency Awards 2025 Best New Business Campaign\",\"UK Digital Excellence Awards 2025 Stand Out B2C SEO Campaign of the Year\",\"UK Search Awards 2024 Best Use Of Search (Retail\\\/Ecommerce) - SEO\",\"European Search Awards 2024 Best Use Of Search (Finance)\",\"UK Digital Excellence Awards 2024 Integrated Digital Agency Of The Year\",\"European Agency Awards 2023 Ecommerce Agency of the Year\",\"UK Digital Excellence Awards 2022 Integrated Campaign of the Year B2C\",\"European Agency Awards 2022 Best SEO Campaign (Stelrad)\",\"European Ecommerce Awards 2022 European Ecommerce Search Campaign of the Year (Silver)\",\"UK Agency Awards 2022 Best Agency Culture\",\"UK Digital Growth Awards 2022 SEO Agency of the Year\",\"European Search Awards 2022\",\"Northern Digital Awards 2022 Best Digital Marketing Campaign Travel\\\/Leisure\",\"European Agency Awards 2021\",\"UK Agency Awards 2021\",\"UK Digital Growth Awards 2021\",\"Company Culture Awards 2021 Best Employee Reward Scheme\",\"The Drum Search Awards 2019 Best Use of Search Finance & Professional Services (Uncle Buck)\",\"UK Search Awards 2018 Best Use of Search Finance (Uncle Buck)\",\"UK Southern Business Awards 2018 Digital Agency of the Year for Essex\",\"RAR Digital Awards 2014 UK Best Search Agency\",\"TOPSEOs 2010 Top Performer (UK leading search agencies)\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#\\\/schema\\\/person\\\/d5c62d21d8b7f8b4566bb36b49459e34\",\"name\":\"Jasmine McKenzie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/124507cc470b1277493b7d1a3dcada9715b6754d91ae7a2bbb315cc90e7918bd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/124507cc470b1277493b7d1a3dcada9715b6754d91ae7a2bbb315cc90e7918bd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/124507cc470b1277493b7d1a3dcada9715b6754d91ae7a2bbb315cc90e7918bd?s=96&d=mm&r=g\",\"caption\":\"Jasmine McKenzie\"},\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/author\\\/j-mckenzieabsolute-digital\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Consumers Want From Brands & Your Marketing","description":"Discover what consumers want from your marketing, from authenticity to personalisation & social responsibility. Transform your strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/absolute.digital\/ae\/insights\/what-truly-matters-to-consumers-in-your-marketing-efforts\/","og_locale":"en_AE","og_type":"article","og_title":"What Consumers Want From Brands & Your Marketing","og_description":"Discover what consumers want from your marketing, from authenticity to personalisation & social responsibility. Transform your strategy.","og_url":"https:\/\/absolute.digital\/ae\/insights\/what-truly-matters-to-consumers-in-your-marketing-efforts\/","og_site_name":"Absolute Digital Media UAE","article_published_time":"2023-12-04T08:35:40+00:00","article_modified_time":"2026-10-27T12:56:38+00:00","og_image":[{"width":983,"height":521,"url":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2024\/01\/ApplicationFrameHost_GmJ1FnInMg.webp","type":"image\/png"}],"author":"Jasmine McKenzie","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jasmine McKenzie","Estimated reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/absolute.digital\/ae\/insights\/what-truly-matters-to-consumers-in-your-marketing-efforts\/#article","isPartOf":{"@id":"https:\/\/absolute.digital\/ae\/insights\/what-truly-matters-to-consumers-in-your-marketing-efforts\/"},"author":{"name":"Jasmine McKenzie","@id":"https:\/\/absolute.digital\/ae\/#\/schema\/person\/d5c62d21d8b7f8b4566bb36b49459e34"},"headline":"What Truly Matters to Consumers in Your Marketing Efforts","datePublished":"2023-12-04T08:35:40+00:00","dateModified":"2026-10-27T12:56:38+00:00","mainEntityOfPage":{"@id":"https:\/\/absolute.digital\/ae\/insights\/what-truly-matters-to-consumers-in-your-marketing-efforts\/"},"wordCount":1763,"publisher":{"@id":"https:\/\/absolute.digital\/ae\/#organization"},"image":{"@id":"https:\/\/absolute.digital\/ae\/insights\/what-truly-matters-to-consumers-in-your-marketing-efforts\/#primaryimage"},"thumbnailUrl":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2024\/01\/ApplicationFrameHost_GmJ1FnInMg.webp","articleSection":["Digital Marketing"],"inLanguage":"en-AE"},{"@type":"WebPage","@id":"https:\/\/absolute.digital\/ae\/insights\/what-truly-matters-to-consumers-in-your-marketing-efforts\/","url":"https:\/\/absolute.digital\/ae\/insights\/what-truly-matters-to-consumers-in-your-marketing-efforts\/","name":"What Consumers Want From Brands & Your Marketing","isPartOf":{"@id":"https:\/\/absolute.digital\/ae\/#website"},"primaryImageOfPage":{"@id":"https:\/\/absolute.digital\/ae\/insights\/what-truly-matters-to-consumers-in-your-marketing-efforts\/#primaryimage"},"image":{"@id":"https:\/\/absolute.digital\/ae\/insights\/what-truly-matters-to-consumers-in-your-marketing-efforts\/#primaryimage"},"thumbnailUrl":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2024\/01\/ApplicationFrameHost_GmJ1FnInMg.webp","datePublished":"2023-12-04T08:35:40+00:00","dateModified":"2026-10-27T12:56:38+00:00","description":"Discover what consumers want from your marketing, from authenticity to personalisation & social responsibility. Transform your strategy.","breadcrumb":{"@id":"https:\/\/absolute.digital\/ae\/insights\/what-truly-matters-to-consumers-in-your-marketing-efforts\/#breadcrumb"},"inLanguage":"en-AE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/absolute.digital\/ae\/insights\/what-truly-matters-to-consumers-in-your-marketing-efforts\/"]}]},{"@type":"ImageObject","inLanguage":"en-AE","@id":"https:\/\/absolute.digital\/ae\/insights\/what-truly-matters-to-consumers-in-your-marketing-efforts\/#primaryimage","url":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2024\/01\/ApplicationFrameHost_GmJ1FnInMg.webp","contentUrl":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2024\/01\/ApplicationFrameHost_GmJ1FnInMg.webp","width":983,"height":521,"caption":"customer satisfaction"},{"@type":"BreadcrumbList","@id":"https:\/\/absolute.digital\/ae\/insights\/what-truly-matters-to-consumers-in-your-marketing-efforts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/absolute.digital\/ae\/"},{"@type":"ListItem","position":2,"name":"What Truly Matters to Consumers in Your Marketing Efforts"}]},{"@type":"WebSite","@id":"https:\/\/absolute.digital\/ae\/#website","url":"https:\/\/absolute.digital\/ae\/","name":"Absolute Digital Media","description":"Seen. Everywhere.","publisher":{"@id":"https:\/\/absolute.digital\/ae\/#organization"},"alternateName":"ADM","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/absolute.digital\/ae\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AE"},{"@type":"Organization","@id":"https:\/\/absolute.digital\/ae\/#organization","name":"Absolute Digital Media","url":"https:\/\/absolute.digital\/ae\/","logo":{"@type":"ImageObject","inLanguage":"en-AE","@id":"https:\/\/absolute.digital\/ae\/#\/schema\/logo\/image\/","url":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2026\/06\/Absolute-LOGO_RGB2-scaled.webp","contentUrl":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2026\/06\/Absolute-LOGO_RGB2-scaled.webp","width":2560,"height":430,"caption":"Absolute Digital Media"},"image":{"@id":"https:\/\/absolute.digital\/ae\/#\/schema\/logo\/image\/"},"legalName":"Absolute Digital Media LLC FZ","address":[{"@type":"PostalAddress","streetAddress":"Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba","addressCountry":"AE","addressLocality":"Dubai"},{"@type":"PostalAddress","streetAddress":"35 New Broad Street","addressCountry":"GB","postalCode":"EC2M 1NH","addressLocality":"London"},{"@type":"PostalAddress","streetAddress":"Broom House, 39\/43 London Road","addressCountry":"GB","postalCode":"SS7 2QL","addressLocality":"Essex"}],"telephone":"+971 4 251 8056","email":"hello@absolute.digital","sameAs":["https:\/\/x.com\/absolutedmedia","https:\/\/www.linkedin.com\/company\/absolute-digital-media","https:\/\/www.facebook.com\/AbsoluteDigitalMedia\/","https:\/\/www.instagram.com\/absolutedmedia\/","https:\/\/www.youtube.com\/channel\/UCSWC3-WxcdUKjXaZNJ6tB2w","https:\/\/open.spotify.com\/show\/4rjrI8Mmj4wsI2z9wFj29y?si=g405AOOJSYOEahDWwkppDQ&nd=1","https:\/\/www.tiktok.com\/@absolutedigitalmedia","https:\/\/clutch.co\/profile\/absolute-digital-media","https:\/\/uk.trustpilot.com\/review\/absolute.digital","https:\/\/www.google.com\/search?q=absolute+digital+media#lrd=0x47d8c5392c972f11:0x7a92850ca10ead30,1,,,,"],"knowsAbout":["Automotive","B2B","Beauty","Crypto","eCommerce","Education","Finance","Healthcare","Hospitality","Legal","Real Estate","Startups","Travel","AI Visibility","Content","Digital PR","Link Building","Local SEO","PPC","SEO","Social Media"],"areaServed":[{"@type":"Country","name":"United Arab Emirates"},{"@type":"Country","name":"United Kingdom"}],"subjectOf":{"@type":"WebPage","@id":"https:\/\/absolute.digital\/ae\/ai-seo-knowledge-page\/#webpage","url":"https:\/\/absolute.digital\/ae\/ai-seo-knowledge-page\/","name":"Absolute Digital Media UAE: AI and SEO knowledge page","dateModified":"2026-10-28T12:11:10+00:00"},"founder":{"@type":"Person","name":"Ben Austin","jobTitle":"Founder & CEO","url":"https:\/\/absolute.digital\/ae\/about\/team\/ben-austin\/"},"award":["European Agency Awards 2026 Integrated Agency of the Year - Silver","European Ecommerce Awards 2026 Best eCommerce Agency - Bronze","European Search Awards 2026 Best Use of Search B2C (PPC) Small (The Swallow Co.)","UK Digital Excellence Awards 2026 Standout B2C Ecommerce Website of the Year (Stelrad)","UK Paid Media Awards 2026 Best Integrated Paid Media Campaign","European Agency Awards 2025 SEO Agency Of The Year","UK Agency Awards 2025 Best New Business Campaign","UK Digital Excellence Awards 2025 Stand Out B2C SEO Campaign of the Year","UK Search Awards 2024 Best Use Of Search (Retail\/Ecommerce) - SEO","European Search Awards 2024 Best Use Of Search (Finance)","UK Digital Excellence Awards 2024 Integrated Digital Agency Of The Year","European Agency Awards 2023 Ecommerce Agency of the Year","UK Digital Excellence Awards 2022 Integrated Campaign of the Year B2C","European Agency Awards 2022 Best SEO Campaign (Stelrad)","European Ecommerce Awards 2022 European Ecommerce Search Campaign of the Year (Silver)","UK Agency Awards 2022 Best Agency Culture","UK Digital Growth Awards 2022 SEO Agency of the Year","European Search Awards 2022","Northern Digital Awards 2022 Best Digital Marketing Campaign Travel\/Leisure","European Agency Awards 2021","UK Agency Awards 2021","UK Digital Growth Awards 2021","Company Culture Awards 2021 Best Employee Reward Scheme","The Drum Search Awards 2019 Best Use of Search Finance & Professional Services (Uncle Buck)","UK Search Awards 2018 Best Use of Search Finance (Uncle Buck)","UK Southern Business Awards 2018 Digital Agency of the Year for Essex","RAR Digital Awards 2014 UK Best Search Agency","TOPSEOs 2010 Top Performer (UK leading search agencies)"]},{"@type":"Person","@id":"https:\/\/absolute.digital\/ae\/#\/schema\/person\/d5c62d21d8b7f8b4566bb36b49459e34","name":"Jasmine McKenzie","image":{"@type":"ImageObject","inLanguage":"en-AE","@id":"https:\/\/secure.gravatar.com\/avatar\/124507cc470b1277493b7d1a3dcada9715b6754d91ae7a2bbb315cc90e7918bd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/124507cc470b1277493b7d1a3dcada9715b6754d91ae7a2bbb315cc90e7918bd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/124507cc470b1277493b7d1a3dcada9715b6754d91ae7a2bbb315cc90e7918bd?s=96&d=mm&r=g","caption":"Jasmine McKenzie"},"url":"https:\/\/absolute.digital\/ae\/insights\/author\/j-mckenzieabsolute-digital\/"}]}},"_links":{"self":[{"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/posts\/4432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/comments?post=4432"}],"version-history":[{"count":1,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/posts\/4432\/revisions"}],"predecessor-version":[{"id":273967,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/posts\/4432\/revisions\/273967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/media\/4433"}],"wp:attachment":[{"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/media?parent=4432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/categories?post=4432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/tags?post=4432"},{"taxonomy":"sector","embeddable":true,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/sector?post=4432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}