{"id":8850,"date":"2024-08-23T13:23:45","date_gmt":"2024-08-23T12:23:45","guid":{"rendered":"https:\/\/absolute.digital\/?p=8850"},"modified":"2026-10-27T12:56:40","modified_gmt":"2026-10-27T12:56:40","slug":"how-to-get-media-coverage-in-competitive-markets","status":"publish","type":"post","link":"https:\/\/absolute.digital\/ae\/insights\/how-to-get-media-coverage-in-competitive-markets\/","title":{"rendered":"How To Get Media Coverage in Competitive Markets"},"content":{"rendered":"<p><strong>30-Second Summary:<\/strong><\/p>\n<ul>\n<li>Uncover how to secure media coverage and make your digital PR stories stand out with exclusive insights, data and expert led commentary.<\/li>\n<li>Find out why an exclusive case study could position your digital PR campaign ahead of other news stories.<\/li>\n<li>Learn why taking the necessary time to build a highly relevant media list will result in more success than sending your digital PR campaign to everyone.<\/li>\n<\/ul>\n<p>Are you looking for a media coverage strategy in competitive industries such as <a href=\"\/ae\/industries\/financial-services\/\">finance<\/a> or <a href=\"\/ae\/industries\/adult\/\">adult entertainment<\/a>? Securing media coverage for these types of brands, including <a href=\"\/ae\/industries\/casino\/\">casino and gambling<\/a> brands, can be tricky. However, with the right understanding and approach, it\u2019s not impossible to get your brand or one you\u2019re representing featured in key publications that are both relevant to the business and its target audience increasing sales, leads or sign-ups.<\/p>\n<h2><strong>#1 \u2013 Identify Your Target Audience<\/strong><\/h2>\n<p>When it comes to getting media coverage in digital PR, one of the most important aspects before jumping into storytelling is to identify your target audience. By this, we mean understanding the current customer base and what connects them to the brand. Consider where they live, their lifestyle and what\u2019s important to them. For example, do they have any standout traits that you can utilise in your digital PR campaigns to capture the attention of journalists and their readers?<\/p>\n<h2><strong>#2 \u2013 Follow Major News Stories and Events<\/strong><\/h2>\n<p>As part of your media coverage strategy, it\u2019s important to keep up to date with the latest news stories and events. Whilst it won\u2019t always be possible to newsjack what\u2019s happening in the real world, knowing what\u2019s happening and when may be able to help you secure further quick wins in the media to shed further light onto your brand or client. Importantly, don\u2019t jump onto the back of trends just for the sake of it. For these campaigns to be successful, they should easily resonate with your target audience and align with the overall brand strategy.<\/p>\n<h2><strong>#3 \u2013 Offer Data Unavailable Online To Get Media Coverage <\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Journalists receive hundreds if not thousands of emails every day. So, if there\u2019s nothing in your subject line or pitch to make it stand out, the chances are that your email won\u2019t even be opened. That\u2019s why it\u2019s so important to offer journalists exclusive data they\u2019re unable to find elsewhere. One way you can do this is through submitting FoI requests that provide you with access to information held by public authorities such as council data. Consider the type of information users may be interested in finding out and how journalists can construct it for different audiences such as by location.<\/p>\n<h2><strong>#4 \u2013 Produce Case Study Led Stories<\/strong><strong>\u00a0<\/strong><\/h2>\n<p>Standing out isn\u2019t just about providing journalists with unique data relevant to the types of stories they enjoy covering when getting media coverage. Case study led stories are becoming increasingly popular in the press with journalists seeking never told before stories that help bring specific stories or learnings to light to tell a bigger story. Consider seeking case study candidates on social media platforms, such as X, to navigate your coverage and add an extra layer of authority.<\/p>\n<h2><strong>#5 \u2013 Created A Targeted Media List<\/strong><\/h2>\n<p>It goes without saying that as well as the news stories journalists do want to cover, comes those that aren\u2019t in the slightest relevant to them. Whilst it can be tempting to create a media list full of journalists who \u201cmay\u201d be interested in covering your story, it\u2019s crucial to focus on those that \u201cwill\u201d cover your story based on topics and past work. Even though it may not appear to be a direct way forward to get media coverage, spending the necessary time creating relevant media lists will benefit you in the long-term, ensuring your stories are published by journalists relevant to your niche.<\/p>\n<h2><strong>How To Get Media Coverage For Your Business <\/strong><\/h2>\n<p>In order to secure media coverage in top tier news publications, it\u2019s important to produce news stories that are different to what journalists have already seen. That means coming up with a compelling hook that utilises never-seen-before data or an exclusive case study that provides new insight into a topic. If you\u2019re struggling to navigate your brands digital PR, get in touch with our experienced team on 0800 088 6000 to find out how we can support you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>30-Second Summary: Uncover how to secure media coverage and make your digital PR stories stand out with exclusive insights, data and expert led commentary. Find out why an exclusive case study could position your digital PR campaign ahead of other news stories. Learn why taking the necessary time to build a highly relevant media list [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":8851,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"sector":[],"class_list":["post-8850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-pr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Tips to Secure Media Coverage in Challenging Sectors<\/title>\n<meta name=\"description\" content=\"Find out how to earn high-tier digital PR coverage in highly challenging industries including adult, finance and casino.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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