{"id":9524,"date":"2025-02-18T08:49:35","date_gmt":"2025-02-18T08:49:35","guid":{"rendered":"https:\/\/absolute.digital\/?p=9524"},"modified":"2026-10-27T12:56:41","modified_gmt":"2026-10-27T12:56:41","slug":"seo-mobile-first-indexing-optimising-websites-for-mobile-users","status":"publish","type":"post","link":"https:\/\/absolute.digital\/ae\/insights\/seo-mobile-first-indexing-optimising-websites-for-mobile-users\/","title":{"rendered":"SEO &#038; Mobile-First Indexing \u2013 Optimising Websites for Mobile Users"},"content":{"rendered":"<p><strong>30-Second Summary:<\/strong><\/p>\n<ul>\n<li>Mobile-first indexing is critical for SEO success as the majority of web traffic comes from mobile devices.<\/li>\n<li>Key areas for optimisation include having a responsive website design, faster loading times, and a streamlined mobile user experience (UX).<\/li>\n<li>Ignoring mobile users can be detrimental to both organic traffic and conversions.<\/li>\n<\/ul>\n<p>With the majority of people browsing the internet on their smartphone or tablet, it is no surprise that businesses need their websites to work faultlessly on them. Whilst some people do still browse on laptops and desktops, most people access by smart devices that are just much more convenient and faster. In the last quarter of 2024, mobile devices (excluding tablets) <a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\">generated 62.54% of global website traffic<\/a>, according to Statista.<\/p>\n<p>Prioritising mobile-friendly designs and functions for a website is crucial. As per Google\u2019s documentation, they <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/mobile\/mobile-sites-mobile-first-indexing\">use the mobile version of a site\u2019s content for indexing and ranking<\/a>, called mobile-first indexing, so not optimising your website for mobile devices will impact overall visibility and user engagement.<\/p>\n<p>As this is crucial for your success, below we&#8217;ll explore why optimising your website for mobile users is essential and which strategies can ensure your site is optimised for mobile-first indexing and SEO.<\/p>\n<h2><strong>What is Mobile-First Indexing?<\/strong><\/h2>\n<p>As Google predominantly uses the mobile version of content for indexing and ranking, they \u201cstrongly recommend\u201d websites to have this for their pages. Whilst in the past the desktop version of a page&#8217;s content was favoured, which caused issues for mobile users when trying to load up a site, technology moved on and smartphones became more prevalent, meaning mobile-first indexing became much more important. Since 2016, Google worked to shift towards this, eventually <a href=\"https:\/\/ahrefs.com\/blog\/mobile-first-indexing\/\">completing the rollout in 2023<\/a>.<\/p>\n<p>Google prioritises mobile-friendly sites in their search results to improve the user experience on these devices. For businesses, this has meant having a responsive or mobile-friendly site that offers the same quality of content as the desktop version is no longer optional. Implementing an SEO and mobile-first indexing approach ensures that your site remains competitive in the SERPs and meets the expectations of modern consumers \u2013 they want quick and easy access to information and services on the go.<\/p>\n<h2><strong>What Are The Key Strategies to Optimise Your Website for Mobile Users?<\/strong><\/h2>\n<p>So, what do you need to do to provide the best experience on mobile? How can you do so whilst also focusing on SEO efforts, enhancing functionality and improving user engagement? Here are a few key areas to consider so that your website performs well in a mobile-first indexed world:<\/p>\n<ul>\n<li><strong>Responsive Design<\/strong> \u2013 Ensure your website automatically adjusts to fit the screen size and orientation of any device, whether it&#8217;s a smartphone, tablet, or desktop. A <a href=\"\/ae\/insights\/what-is-responsive-web-design\/\">responsive web design is essential<\/a> in providing a consistent user experience across all platforms.<\/li>\n<li><strong>Speed Optimisation<\/strong> \u2013 Mobile users expect fast loading times, otherwise they\u2019ll go elsewhere. Compress images, use browser caching, and minimise HTTP requests that can slow down your site. Your website&#8217;s Core Web Vitals will indicate how well this is going, and you can check this in Google Search Console where it will tell you where improvements are needed. You can also use <a href=\"https:\/\/pagespeed.web.dev\/\">PageSpeed Insights<\/a> here.<\/li>\n<li><strong>Simplified Navigation<\/strong> \u2013 Mobile screens offer limited space compared to desktop, so prioritise easy navigation to ensure users can find what they need without unnecessary taps or swipes. Use large, easy-to-click buttons and keep menus concise.<\/li>\n<li><strong>Optimise Content <\/strong>\u2013 Adapt the content layout to suit mobile viewing. Use short, engaging paragraphs and bullet points for easy reading rather than large blocks of text. Ensure that your key information is visible without requiring users to scroll extensively.<\/li>\n<li><strong>Touch-Friendly Elements<\/strong> \u2013 Design your responsive site with touch in mind. All buttons, menus, and CTAs should be of a comfortable size to prevent mis-taps and enhance the overall UX. Also, be sure there isn\u2019t lots of pop-ups that can take up the screen.<\/li>\n<\/ul>\n<p>You can significantly improve your site&#8217;s mobile usability and provide an optimal experience by keeping the above in mind, especially when designing a new website or going through a redesign.<\/p>\n<h2><strong>What to Avoid When Optimising Your Website For Mobile<\/strong><\/h2>\n<ul>\n<li><strong>Neglecting Mobile UX<\/strong> \u2013 Focusing solely on desktop features can lead to a poor mobile user experience. Ensure that mobile users face no difficulty navigating your site by always checking any design elements on both desktop and mobile.<\/li>\n<li><strong>Using Intrusive Pop-Ups<\/strong> \u2013 While they might be effective on desktop, pop-ups can be frustrating on mobile devices, often covering the whole screen which can lead to a negative user experience.<\/li>\n<li><strong>Forgetting to Test on Real Devices<\/strong> \u2013 Always check on an actual mobile device how pages on your site load up and how simple the experience is for users.<\/li>\n<\/ul>\n<p>Aligning your website design with your SEO efforts can ensure you have the best chance of ranking well in search engines and provide a UX people enjoy. If you are an eCommerce website, you don\u2019t want users to choose your competitors over something that can be easily avoided, so focusing on SEO and mobile-first indexing is a necessity.<\/p>\n<h2><strong>Mobile-First Index &amp; SEO \u2013 How We Can Help Your Website<\/strong><\/h2>\n<p>At Absolute, we can help you create a responsive <a href=\"\/ae\/services\/\">web design<\/a> whilst also delivering a bespoke <a href=\"\/ae\/services\/seo\/\">SEO agency<\/a> strategy that ensures you do not fall foul of mobile-first indexing. We can provide a comprehensive audit of your website&#8217;s mobile usability and speed to identify key areas for improvement, recommending where responsive design enhancements can help. We\u2019ll ensure page speeds are lightning quick, and that content is perfect for mobile users to experience, alongside SEO optimisation.<\/p>\n<p>If you want to stay competitive in the SERPs, optimising your website for mobile users will enhance user engagement and improve your performance. Contact the team today if you need any assistance with improving your website and take advantage of our award-winning SEO strategies that will bring in more organic traffic and conversions.<\/p>\n<p>For more insights from our blog, please read <a href=\"\/ae\/insights\/7-best-practices-for-ecommerce-website-design\/\">7 best practices for Ecommerce Website Design<\/a>, and learn more about <a href=\"\/ae\/insights\/5g-and-mobile-marketing-how-fast-connections-will-change-consumer-behaviour-in-2025\/\">5G and Mobile Marketing: How fast connections will change consumer behaviour in 2025<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>30-Second Summary: Mobile-first indexing is critical for SEO success as the majority of web traffic comes from mobile devices. Key areas for optimisation include having a responsive website design, faster loading times, and a streamlined mobile user experience (UX). Ignoring mobile users can be detrimental to both organic traffic and conversions. With the majority of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":9525,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"sector":[],"class_list":["post-9524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO &amp; Mobile-First Indexing \u2013 Optimising for Mobile Users<\/title>\n<meta name=\"description\" content=\"Learn what mobile-first indexing means for your SEO efforts with our essential tips, ensuring mobile users have the best experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/absolute.digital\/ae\/insights\/seo-mobile-first-indexing-optimising-websites-for-mobile-users\/\" \/>\n<meta property=\"og:locale\" content=\"en_AE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO &amp; Mobile-First Indexing \u2013 Optimising for Mobile Users\" \/>\n<meta property=\"og:description\" content=\"Learn what mobile-first indexing means for your SEO efforts with our essential tips, ensuring mobile users have the best experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/absolute.digital\/ae\/insights\/seo-mobile-first-indexing-optimising-websites-for-mobile-users\/\" \/>\n<meta property=\"og:site_name\" content=\"Absolute Digital Media UAE\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-18T08:49:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-27T12:56:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2025\/02\/shutterstock_2363904993-scaled-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1886\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lewis Esson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lewis Esson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/seo-mobile-first-indexing-optimising-websites-for-mobile-users\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/seo-mobile-first-indexing-optimising-websites-for-mobile-users\\\/\"},\"author\":{\"name\":\"Lewis Esson\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#\\\/schema\\\/person\\\/aad7ce9e44d7583e600c8aea63aafcec\"},\"headline\":\"SEO &#038; Mobile-First Indexing \u2013 Optimising Websites for Mobile Users\",\"datePublished\":\"2025-02-18T08:49:35+00:00\",\"dateModified\":\"2026-10-27T12:56:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/seo-mobile-first-indexing-optimising-websites-for-mobile-users\\\/\"},\"wordCount\":1017,\"publisher\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/seo-mobile-first-indexing-optimising-websites-for-mobile-users\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/shutterstock_2363904993-scaled-1.webp\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-AE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/seo-mobile-first-indexing-optimising-websites-for-mobile-users\\\/\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/seo-mobile-first-indexing-optimising-websites-for-mobile-users\\\/\",\"name\":\"SEO & Mobile-First Indexing \u2013 Optimising for Mobile Users\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/seo-mobile-first-indexing-optimising-websites-for-mobile-users\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/seo-mobile-first-indexing-optimising-websites-for-mobile-users\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/shutterstock_2363904993-scaled-1.webp\",\"datePublished\":\"2025-02-18T08:49:35+00:00\",\"dateModified\":\"2026-10-27T12:56:41+00:00\",\"description\":\"Learn what mobile-first indexing means for your SEO efforts with our essential tips, ensuring mobile users have the best experience.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/seo-mobile-first-indexing-optimising-websites-for-mobile-users\\\/#breadcrumb\"},\"inLanguage\":\"en-AE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/seo-mobile-first-indexing-optimising-websites-for-mobile-users\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AE\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/seo-mobile-first-indexing-optimising-websites-for-mobile-users\\\/#primaryimage\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/shutterstock_2363904993-scaled-1.webp\",\"contentUrl\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/shutterstock_2363904993-scaled-1.webp\",\"width\":2560,\"height\":1886,\"caption\":\"Mobile-First Indexing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/seo-mobile-first-indexing-optimising-websites-for-mobile-users\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO &#038; Mobile-First Indexing \u2013 Optimising Websites for Mobile Users\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#website\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/\",\"name\":\"Absolute Digital Media\",\"description\":\"Seen. Everywhere.\",\"publisher\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#organization\"},\"alternateName\":\"ADM\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#organization\",\"name\":\"Absolute Digital Media\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AE\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Absolute-LOGO_RGB2-scaled.webp\",\"contentUrl\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Absolute-LOGO_RGB2-scaled.webp\",\"width\":2560,\"height\":430,\"caption\":\"Absolute Digital Media\"},\"image\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"legalName\":\"Absolute Digital Media LLC FZ\",\"address\":[{\"@type\":\"PostalAddress\",\"streetAddress\":\"Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba\",\"addressCountry\":\"AE\",\"addressLocality\":\"Dubai\"},{\"@type\":\"PostalAddress\",\"streetAddress\":\"35 New Broad Street\",\"addressCountry\":\"GB\",\"postalCode\":\"EC2M 1NH\",\"addressLocality\":\"London\"},{\"@type\":\"PostalAddress\",\"streetAddress\":\"Broom House, 39\\\/43 London Road\",\"addressCountry\":\"GB\",\"postalCode\":\"SS7 2QL\",\"addressLocality\":\"Essex\"}],\"telephone\":\"+971 4 251 8056\",\"email\":\"hello@absolute.digital\",\"sameAs\":[\"https:\\\/\\\/x.com\\\/absolutedmedia\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/absolute-digital-media\",\"https:\\\/\\\/www.facebook.com\\\/AbsoluteDigitalMedia\\\/\",\"https:\\\/\\\/www.instagram.com\\\/absolutedmedia\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCSWC3-WxcdUKjXaZNJ6tB2w\",\"https:\\\/\\\/open.spotify.com\\\/show\\\/4rjrI8Mmj4wsI2z9wFj29y?si=g405AOOJSYOEahDWwkppDQ&nd=1\",\"https:\\\/\\\/www.tiktok.com\\\/@absolutedigitalmedia\",\"https:\\\/\\\/clutch.co\\\/profile\\\/absolute-digital-media\",\"https:\\\/\\\/uk.trustpilot.com\\\/review\\\/absolute.digital\",\"https:\\\/\\\/www.google.com\\\/search?q=absolute+digital+media#lrd=0x47d8c5392c972f11:0x7a92850ca10ead30,1,,,,\"],\"knowsAbout\":[\"Automotive\",\"B2B\",\"Beauty\",\"Crypto\",\"eCommerce\",\"Education\",\"Finance\",\"Healthcare\",\"Hospitality\",\"Legal\",\"Real Estate\",\"Startups\",\"Travel\",\"AI Visibility\",\"Content\",\"Digital PR\",\"Link Building\",\"Local SEO\",\"PPC\",\"SEO\",\"Social Media\"],\"areaServed\":[{\"@type\":\"Country\",\"name\":\"United Arab Emirates\"},{\"@type\":\"Country\",\"name\":\"United Kingdom\"}],\"subjectOf\":{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/ai-seo-knowledge-page\\\/#webpage\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/ai-seo-knowledge-page\\\/\",\"name\":\"Absolute Digital Media UAE: AI and SEO knowledge page\",\"dateModified\":\"2026-10-28T12:11:10+00:00\"},\"founder\":{\"@type\":\"Person\",\"name\":\"Ben Austin\",\"jobTitle\":\"Founder & CEO\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/about\\\/team\\\/ben-austin\\\/\"},\"award\":[\"European Agency Awards 2026 Integrated Agency of the Year - Silver\",\"European Ecommerce Awards 2026 Best eCommerce Agency - Bronze\",\"European Search Awards 2026 Best Use of Search B2C (PPC) Small (The Swallow Co.)\",\"UK Digital Excellence Awards 2026 Standout B2C Ecommerce Website of the Year (Stelrad)\",\"UK Paid Media Awards 2026 Best Integrated Paid Media Campaign\",\"European Agency Awards 2025 SEO Agency Of The Year\",\"UK Agency Awards 2025 Best New Business Campaign\",\"UK Digital Excellence Awards 2025 Stand Out B2C SEO Campaign of the Year\",\"UK Search Awards 2024 Best Use Of Search (Retail\\\/Ecommerce) - SEO\",\"European Search Awards 2024 Best Use Of Search (Finance)\",\"UK Digital Excellence Awards 2024 Integrated Digital Agency Of The Year\",\"European Agency Awards 2023 Ecommerce Agency of the Year\",\"UK Digital Excellence Awards 2022 Integrated Campaign of the Year B2C\",\"European Agency Awards 2022 Best SEO Campaign (Stelrad)\",\"European Ecommerce Awards 2022 European Ecommerce Search Campaign of the Year (Silver)\",\"UK Agency Awards 2022 Best Agency Culture\",\"UK Digital Growth Awards 2022 SEO Agency of the Year\",\"European Search Awards 2022\",\"Northern Digital Awards 2022 Best Digital Marketing Campaign Travel\\\/Leisure\",\"European Agency Awards 2021\",\"UK Agency Awards 2021\",\"UK Digital Growth Awards 2021\",\"Company Culture Awards 2021 Best Employee Reward Scheme\",\"The Drum Search Awards 2019 Best Use of Search Finance & Professional Services (Uncle Buck)\",\"UK Search Awards 2018 Best Use of Search Finance (Uncle Buck)\",\"UK Southern Business Awards 2018 Digital Agency of the Year for Essex\",\"RAR Digital Awards 2014 UK Best Search Agency\",\"TOPSEOs 2010 Top Performer (UK leading search agencies)\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#\\\/schema\\\/person\\\/aad7ce9e44d7583e600c8aea63aafcec\",\"name\":\"Lewis Esson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/885ed5304b73343b82dd90d6aa1f18219a00d754b841f309210af8e63a96b149?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/885ed5304b73343b82dd90d6aa1f18219a00d754b841f309210af8e63a96b149?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/885ed5304b73343b82dd90d6aa1f18219a00d754b841f309210af8e63a96b149?s=96&d=mm&r=g\",\"caption\":\"Lewis Esson\"},\"description\":\"Lewis Esson is Head of SEO at Absolute Digital Media. He leads SEO strategy and delivery across regulated client portfolios, with expertise in technical SEO, keyword strategy, content architecture, on-page optimisation and ranking growth for iGaming, finance, legal, healthcare and crypto.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/lewis-esson-1b4495184\\\/\"],\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/insights\\\/author\\\/lewis-esson\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO & Mobile-First Indexing \u2013 Optimising for Mobile Users","description":"Learn what mobile-first indexing means for your SEO efforts with our essential tips, ensuring mobile users have the best experience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/absolute.digital\/ae\/insights\/seo-mobile-first-indexing-optimising-websites-for-mobile-users\/","og_locale":"en_AE","og_type":"article","og_title":"SEO & Mobile-First Indexing \u2013 Optimising for Mobile Users","og_description":"Learn what mobile-first indexing means for your SEO efforts with our essential tips, ensuring mobile users have the best experience.","og_url":"https:\/\/absolute.digital\/ae\/insights\/seo-mobile-first-indexing-optimising-websites-for-mobile-users\/","og_site_name":"Absolute Digital Media UAE","article_published_time":"2025-02-18T08:49:35+00:00","article_modified_time":"2026-10-27T12:56:41+00:00","og_image":[{"width":2560,"height":1886,"url":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2025\/02\/shutterstock_2363904993-scaled-1.webp","type":"image\/jpeg"}],"author":"Lewis Esson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lewis Esson","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/absolute.digital\/ae\/insights\/seo-mobile-first-indexing-optimising-websites-for-mobile-users\/#article","isPartOf":{"@id":"https:\/\/absolute.digital\/ae\/insights\/seo-mobile-first-indexing-optimising-websites-for-mobile-users\/"},"author":{"name":"Lewis Esson","@id":"https:\/\/absolute.digital\/ae\/#\/schema\/person\/aad7ce9e44d7583e600c8aea63aafcec"},"headline":"SEO &#038; Mobile-First Indexing \u2013 Optimising Websites for Mobile Users","datePublished":"2025-02-18T08:49:35+00:00","dateModified":"2026-10-27T12:56:41+00:00","mainEntityOfPage":{"@id":"https:\/\/absolute.digital\/ae\/insights\/seo-mobile-first-indexing-optimising-websites-for-mobile-users\/"},"wordCount":1017,"publisher":{"@id":"https:\/\/absolute.digital\/ae\/#organization"},"image":{"@id":"https:\/\/absolute.digital\/ae\/insights\/seo-mobile-first-indexing-optimising-websites-for-mobile-users\/#primaryimage"},"thumbnailUrl":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2025\/02\/shutterstock_2363904993-scaled-1.webp","articleSection":["Digital Marketing"],"inLanguage":"en-AE"},{"@type":"WebPage","@id":"https:\/\/absolute.digital\/ae\/insights\/seo-mobile-first-indexing-optimising-websites-for-mobile-users\/","url":"https:\/\/absolute.digital\/ae\/insights\/seo-mobile-first-indexing-optimising-websites-for-mobile-users\/","name":"SEO & Mobile-First Indexing \u2013 Optimising for Mobile Users","isPartOf":{"@id":"https:\/\/absolute.digital\/ae\/#website"},"primaryImageOfPage":{"@id":"https:\/\/absolute.digital\/ae\/insights\/seo-mobile-first-indexing-optimising-websites-for-mobile-users\/#primaryimage"},"image":{"@id":"https:\/\/absolute.digital\/ae\/insights\/seo-mobile-first-indexing-optimising-websites-for-mobile-users\/#primaryimage"},"thumbnailUrl":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2025\/02\/shutterstock_2363904993-scaled-1.webp","datePublished":"2025-02-18T08:49:35+00:00","dateModified":"2026-10-27T12:56:41+00:00","description":"Learn what mobile-first indexing means for your SEO efforts with our essential tips, ensuring mobile users have the best experience.","breadcrumb":{"@id":"https:\/\/absolute.digital\/ae\/insights\/seo-mobile-first-indexing-optimising-websites-for-mobile-users\/#breadcrumb"},"inLanguage":"en-AE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/absolute.digital\/ae\/insights\/seo-mobile-first-indexing-optimising-websites-for-mobile-users\/"]}]},{"@type":"ImageObject","inLanguage":"en-AE","@id":"https:\/\/absolute.digital\/ae\/insights\/seo-mobile-first-indexing-optimising-websites-for-mobile-users\/#primaryimage","url":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2025\/02\/shutterstock_2363904993-scaled-1.webp","contentUrl":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2025\/02\/shutterstock_2363904993-scaled-1.webp","width":2560,"height":1886,"caption":"Mobile-First Indexing"},{"@type":"BreadcrumbList","@id":"https:\/\/absolute.digital\/ae\/insights\/seo-mobile-first-indexing-optimising-websites-for-mobile-users\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/absolute.digital\/ae\/"},{"@type":"ListItem","position":2,"name":"SEO &#038; Mobile-First Indexing \u2013 Optimising Websites for Mobile Users"}]},{"@type":"WebSite","@id":"https:\/\/absolute.digital\/ae\/#website","url":"https:\/\/absolute.digital\/ae\/","name":"Absolute Digital Media","description":"Seen. Everywhere.","publisher":{"@id":"https:\/\/absolute.digital\/ae\/#organization"},"alternateName":"ADM","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/absolute.digital\/ae\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AE"},{"@type":"Organization","@id":"https:\/\/absolute.digital\/ae\/#organization","name":"Absolute Digital Media","url":"https:\/\/absolute.digital\/ae\/","logo":{"@type":"ImageObject","inLanguage":"en-AE","@id":"https:\/\/absolute.digital\/ae\/#\/schema\/logo\/image\/","url":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2026\/06\/Absolute-LOGO_RGB2-scaled.webp","contentUrl":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2026\/06\/Absolute-LOGO_RGB2-scaled.webp","width":2560,"height":430,"caption":"Absolute Digital Media"},"image":{"@id":"https:\/\/absolute.digital\/ae\/#\/schema\/logo\/image\/"},"legalName":"Absolute Digital Media LLC FZ","address":[{"@type":"PostalAddress","streetAddress":"Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba","addressCountry":"AE","addressLocality":"Dubai"},{"@type":"PostalAddress","streetAddress":"35 New Broad Street","addressCountry":"GB","postalCode":"EC2M 1NH","addressLocality":"London"},{"@type":"PostalAddress","streetAddress":"Broom House, 39\/43 London Road","addressCountry":"GB","postalCode":"SS7 2QL","addressLocality":"Essex"}],"telephone":"+971 4 251 8056","email":"hello@absolute.digital","sameAs":["https:\/\/x.com\/absolutedmedia","https:\/\/www.linkedin.com\/company\/absolute-digital-media","https:\/\/www.facebook.com\/AbsoluteDigitalMedia\/","https:\/\/www.instagram.com\/absolutedmedia\/","https:\/\/www.youtube.com\/channel\/UCSWC3-WxcdUKjXaZNJ6tB2w","https:\/\/open.spotify.com\/show\/4rjrI8Mmj4wsI2z9wFj29y?si=g405AOOJSYOEahDWwkppDQ&nd=1","https:\/\/www.tiktok.com\/@absolutedigitalmedia","https:\/\/clutch.co\/profile\/absolute-digital-media","https:\/\/uk.trustpilot.com\/review\/absolute.digital","https:\/\/www.google.com\/search?q=absolute+digital+media#lrd=0x47d8c5392c972f11:0x7a92850ca10ead30,1,,,,"],"knowsAbout":["Automotive","B2B","Beauty","Crypto","eCommerce","Education","Finance","Healthcare","Hospitality","Legal","Real Estate","Startups","Travel","AI Visibility","Content","Digital PR","Link Building","Local SEO","PPC","SEO","Social Media"],"areaServed":[{"@type":"Country","name":"United Arab Emirates"},{"@type":"Country","name":"United Kingdom"}],"subjectOf":{"@type":"WebPage","@id":"https:\/\/absolute.digital\/ae\/ai-seo-knowledge-page\/#webpage","url":"https:\/\/absolute.digital\/ae\/ai-seo-knowledge-page\/","name":"Absolute Digital Media UAE: AI and SEO knowledge page","dateModified":"2026-10-28T12:11:10+00:00"},"founder":{"@type":"Person","name":"Ben Austin","jobTitle":"Founder & CEO","url":"https:\/\/absolute.digital\/ae\/about\/team\/ben-austin\/"},"award":["European Agency Awards 2026 Integrated Agency of the Year - Silver","European Ecommerce Awards 2026 Best eCommerce Agency - Bronze","European Search Awards 2026 Best Use of Search B2C (PPC) Small (The Swallow Co.)","UK Digital Excellence Awards 2026 Standout B2C Ecommerce Website of the Year (Stelrad)","UK Paid Media Awards 2026 Best Integrated Paid Media Campaign","European Agency Awards 2025 SEO Agency Of The Year","UK Agency Awards 2025 Best New Business Campaign","UK Digital Excellence Awards 2025 Stand Out B2C SEO Campaign of the Year","UK Search Awards 2024 Best Use Of Search (Retail\/Ecommerce) - SEO","European Search Awards 2024 Best Use Of Search (Finance)","UK Digital Excellence Awards 2024 Integrated Digital Agency Of The Year","European Agency Awards 2023 Ecommerce Agency of the Year","UK Digital Excellence Awards 2022 Integrated Campaign of the Year B2C","European Agency Awards 2022 Best SEO Campaign (Stelrad)","European Ecommerce Awards 2022 European Ecommerce Search Campaign of the Year (Silver)","UK Agency Awards 2022 Best Agency Culture","UK Digital Growth Awards 2022 SEO Agency of the Year","European Search Awards 2022","Northern Digital Awards 2022 Best Digital Marketing Campaign Travel\/Leisure","European Agency Awards 2021","UK Agency Awards 2021","UK Digital Growth Awards 2021","Company Culture Awards 2021 Best Employee Reward Scheme","The Drum Search Awards 2019 Best Use of Search Finance & Professional Services (Uncle Buck)","UK Search Awards 2018 Best Use of Search Finance (Uncle Buck)","UK Southern Business Awards 2018 Digital Agency of the Year for Essex","RAR Digital Awards 2014 UK Best Search Agency","TOPSEOs 2010 Top Performer (UK leading search agencies)"]},{"@type":"Person","@id":"https:\/\/absolute.digital\/ae\/#\/schema\/person\/aad7ce9e44d7583e600c8aea63aafcec","name":"Lewis Esson","image":{"@type":"ImageObject","inLanguage":"en-AE","@id":"https:\/\/secure.gravatar.com\/avatar\/885ed5304b73343b82dd90d6aa1f18219a00d754b841f309210af8e63a96b149?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/885ed5304b73343b82dd90d6aa1f18219a00d754b841f309210af8e63a96b149?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/885ed5304b73343b82dd90d6aa1f18219a00d754b841f309210af8e63a96b149?s=96&d=mm&r=g","caption":"Lewis Esson"},"description":"Lewis Esson is Head of SEO at Absolute Digital Media. He leads SEO strategy and delivery across regulated client portfolios, with expertise in technical SEO, keyword strategy, content architecture, on-page optimisation and ranking growth for iGaming, finance, legal, healthcare and crypto.","sameAs":["https:\/\/www.linkedin.com\/in\/lewis-esson-1b4495184\/"],"url":"https:\/\/absolute.digital\/ae\/insights\/author\/lewis-esson\/"}]}},"_links":{"self":[{"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/posts\/9524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/comments?post=9524"}],"version-history":[{"count":1,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/posts\/9524\/revisions"}],"predecessor-version":[{"id":274101,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/posts\/9524\/revisions\/274101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/media\/9525"}],"wp:attachment":[{"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/media?parent=9524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/categories?post=9524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/tags?post=9524"},{"taxonomy":"sector","embeddable":true,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/sector?post=9524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}