{"id":79606,"date":"2026-08-26T15:13:11","date_gmt":"2026-08-26T15:13:11","guid":{"rendered":"https:\/\/absolute.digital\/ae\/case-studies\/stelrad-digital-pr\/"},"modified":"2026-08-26T15:13:11","modified_gmt":"2026-08-26T15:13:11","slug":"stelrad-digital-pr","status":"publish","type":"works","link":"https:\/\/absolute.digital\/ae\/case-studies\/stelrad-digital-pr\/","title":{"rendered":"Stelrad Digital PR"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Stelrad is a UK radiator manufacturer competing for search visibility against national retailers with far larger marketing budgets. Absolute Digital Media built a sustained digital PR programme across home, interiors, property and lifestyle media, earning 30 verified placements at an average Domain Rating of 84.<\/p>\n","protected":false},"featured_media":79740,"template":"","work_category":[3],"sector":[52],"class_list":["post-79606","works","type-works","status-publish","has-post-thumbnail","hentry","work_category-digital-pr"],"acf":[],"yoast_head":"\nReferring Domains From 355 to 2,330 | Stelrad Digital PR<\/title>\n<meta name=\"description\" content=\"Absolute Digital Media grew Stelrad's referring domains 556% with 30 placements averaging DR 84, including Forbes, taking it to rank one for radiators.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/absolute.digital\/ae\/case-studies\/stelrad-digital-pr\/\" \/>\n<meta property=\"og:locale\" content=\"en_AE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Referring Domains From 355 to 2,330 | Stelrad Digital PR\" \/>\n<meta property=\"og:description\" content=\"Absolute Digital Media grew Stelrad's referring domains 556% with 30 placements averaging DR 84, including Forbes, taking it to rank one for radiators.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/absolute.digital\/ae\/case-studies\/stelrad-digital-pr\/\" \/>\n<meta property=\"og:site_name\" content=\"Absolute Digital Media UAE\" \/>\n<meta property=\"og:image\" content=\"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2026\/08\/cs-stelrad-0.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1143\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/case-studies\\\/stelrad-digital-pr\\\/\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/case-studies\\\/stelrad-digital-pr\\\/\",\"name\":\"Referring Domains From 355 to 2,330 | Stelrad Digital PR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/case-studies\\\/stelrad-digital-pr\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/case-studies\\\/stelrad-digital-pr\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/cs-stelrad-0.webp\",\"datePublished\":\"2026-08-26T15:13:11+00:00\",\"description\":\"Absolute Digital Media grew Stelrad's referring domains 556% with 30 placements averaging DR 84, including Forbes, taking it to rank one for radiators.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/case-studies\\\/stelrad-digital-pr\\\/#breadcrumb\"},\"inLanguage\":\"en-AE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/absolute.digital\\\/ae\\\/case-studies\\\/stelrad-digital-pr\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AE\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/case-studies\\\/stelrad-digital-pr\\\/#primaryimage\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/cs-stelrad-0.webp\",\"contentUrl\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/cs-stelrad-0.webp\",\"width\":1600,\"height\":1143,\"caption\":\"Radiators and central heating, the category Stelrad manufactures for\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/case-studies\\\/stelrad-digital-pr\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Stelrad Digital PR\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#website\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/\",\"name\":\"Absolute Digital Media\",\"description\":\"Seen. Everywhere.\",\"publisher\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#organization\"},\"alternateName\":\"ADM\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#organization\",\"name\":\"Absolute Digital Media\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AE\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Absolute-LOGO_RGB2-scaled.webp\",\"contentUrl\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Absolute-LOGO_RGB2-scaled.webp\",\"width\":2560,\"height\":430,\"caption\":\"Absolute Digital Media\"},\"image\":{\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"legalName\":\"Absolute Digital Media LLC FZ\",\"address\":[{\"@type\":\"PostalAddress\",\"streetAddress\":\"Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba\",\"addressCountry\":\"AE\",\"addressLocality\":\"Dubai\"},{\"@type\":\"PostalAddress\",\"streetAddress\":\"35 New Broad Street\",\"addressCountry\":\"GB\",\"postalCode\":\"EC2M 1NH\",\"addressLocality\":\"London\"},{\"@type\":\"PostalAddress\",\"streetAddress\":\"Broom House, 39\\\/43 London Road\",\"addressCountry\":\"GB\",\"postalCode\":\"SS7 2QL\",\"addressLocality\":\"Essex\"}],\"telephone\":\"+971 4 251 8056\",\"email\":\"hello@absolute.digital\",\"sameAs\":[\"https:\\\/\\\/x.com\\\/absolutedmedia\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/absolute-digital-media\",\"https:\\\/\\\/www.facebook.com\\\/AbsoluteDigitalMedia\\\/\",\"https:\\\/\\\/www.instagram.com\\\/absolutedmedia\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCSWC3-WxcdUKjXaZNJ6tB2w\",\"https:\\\/\\\/open.spotify.com\\\/show\\\/4rjrI8Mmj4wsI2z9wFj29y?si=g405AOOJSYOEahDWwkppDQ&nd=1\",\"https:\\\/\\\/www.tiktok.com\\\/@absolutedigitalmedia\",\"https:\\\/\\\/clutch.co\\\/profile\\\/absolute-digital-media\",\"https:\\\/\\\/uk.trustpilot.com\\\/review\\\/absolute.digital\",\"https:\\\/\\\/www.google.com\\\/search?q=absolute+digital+media#lrd=0x47d8c5392c972f11:0x7a92850ca10ead30,1,,,,\"],\"knowsAbout\":[\"Automotive\",\"B2B\",\"Beauty\",\"Crypto\",\"eCommerce\",\"Education\",\"Finance\",\"Healthcare\",\"Hospitality\",\"Legal\",\"Real Estate\",\"Startups\",\"Travel\",\"AI Visibility\",\"Content\",\"Digital PR\",\"Link Building\",\"Local SEO\",\"PPC\",\"SEO\",\"Social Media\"],\"areaServed\":[{\"@type\":\"Country\",\"name\":\"United Arab Emirates\"},{\"@type\":\"Country\",\"name\":\"United Kingdom\"}],\"subjectOf\":{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/ai-seo-knowledge-page\\\/#webpage\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/ai-seo-knowledge-page\\\/\",\"name\":\"Absolute Digital Media UAE: AI and SEO knowledge page\",\"dateModified\":\"2026-10-28T12:11:10+00:00\"},\"founder\":{\"@type\":\"Person\",\"name\":\"Ben Austin\",\"jobTitle\":\"Founder & CEO\",\"url\":\"https:\\\/\\\/absolute.digital\\\/ae\\\/about\\\/team\\\/ben-austin\\\/\"},\"award\":[\"European Agency Awards 2026 Integrated Agency of the Year - Silver\",\"European Ecommerce Awards 2026 Best eCommerce Agency - Bronze\",\"European Search Awards 2026 Best Use of Search B2C (PPC) Small (The Swallow Co.)\",\"UK Digital Excellence Awards 2026 Standout B2C Ecommerce Website of the Year (Stelrad)\",\"UK Paid Media Awards 2026 Best Integrated Paid Media Campaign\",\"European Agency Awards 2025 SEO Agency Of The Year\",\"UK Agency Awards 2025 Best New Business Campaign\",\"UK Digital Excellence Awards 2025 Stand Out B2C SEO Campaign of the Year\",\"UK Search Awards 2024 Best Use Of Search (Retail\\\/Ecommerce) - SEO\",\"European Search Awards 2024 Best Use Of Search (Finance)\",\"UK Digital Excellence Awards 2024 Integrated Digital Agency Of The Year\",\"European Agency Awards 2023 Ecommerce Agency of the Year\",\"UK Digital Excellence Awards 2022 Integrated Campaign of the Year B2C\",\"European Agency Awards 2022 Best SEO Campaign (Stelrad)\",\"European Ecommerce Awards 2022 European Ecommerce Search Campaign of the Year (Silver)\",\"UK Agency Awards 2022 Best Agency Culture\",\"UK Digital Growth Awards 2022 SEO Agency of the Year\",\"European Search Awards 2022\",\"Northern Digital Awards 2022 Best Digital Marketing Campaign Travel\\\/Leisure\",\"European Agency Awards 2021\",\"UK Agency Awards 2021\",\"UK Digital Growth Awards 2021\",\"Company Culture Awards 2021 Best Employee Reward Scheme\",\"The Drum Search Awards 2019 Best Use of Search Finance & Professional Services (Uncle Buck)\",\"UK Search Awards 2018 Best Use of Search Finance (Uncle Buck)\",\"UK Southern Business Awards 2018 Digital Agency of the Year for Essex\",\"RAR Digital Awards 2014 UK Best Search Agency\",\"TOPSEOs 2010 Top Performer (UK leading search agencies)\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Referring Domains From 355 to 2,330 | Stelrad Digital PR","description":"Absolute Digital Media grew Stelrad's referring domains 556% with 30 placements averaging DR 84, including Forbes, taking it to rank one for radiators.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/absolute.digital\/ae\/case-studies\/stelrad-digital-pr\/","og_locale":"en_AE","og_type":"article","og_title":"Referring Domains From 355 to 2,330 | Stelrad Digital PR","og_description":"Absolute Digital Media grew Stelrad's referring domains 556% with 30 placements averaging DR 84, including Forbes, taking it to rank one for radiators.","og_url":"https:\/\/absolute.digital\/ae\/case-studies\/stelrad-digital-pr\/","og_site_name":"Absolute Digital Media UAE","og_image":[{"width":1600,"height":1143,"url":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2026\/08\/cs-stelrad-0.webp","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/absolute.digital\/ae\/case-studies\/stelrad-digital-pr\/","url":"https:\/\/absolute.digital\/ae\/case-studies\/stelrad-digital-pr\/","name":"Referring Domains From 355 to 2,330 | Stelrad Digital PR","isPartOf":{"@id":"https:\/\/absolute.digital\/ae\/#website"},"primaryImageOfPage":{"@id":"https:\/\/absolute.digital\/ae\/case-studies\/stelrad-digital-pr\/#primaryimage"},"image":{"@id":"https:\/\/absolute.digital\/ae\/case-studies\/stelrad-digital-pr\/#primaryimage"},"thumbnailUrl":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2026\/08\/cs-stelrad-0.webp","datePublished":"2026-08-26T15:13:11+00:00","description":"Absolute Digital Media grew Stelrad's referring domains 556% with 30 placements averaging DR 84, including Forbes, taking it to rank one for radiators.","breadcrumb":{"@id":"https:\/\/absolute.digital\/ae\/case-studies\/stelrad-digital-pr\/#breadcrumb"},"inLanguage":"en-AE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/absolute.digital\/ae\/case-studies\/stelrad-digital-pr\/"]}]},{"@type":"ImageObject","inLanguage":"en-AE","@id":"https:\/\/absolute.digital\/ae\/case-studies\/stelrad-digital-pr\/#primaryimage","url":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2026\/08\/cs-stelrad-0.webp","contentUrl":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2026\/08\/cs-stelrad-0.webp","width":1600,"height":1143,"caption":"Radiators and central heating, the category Stelrad manufactures for"},{"@type":"BreadcrumbList","@id":"https:\/\/absolute.digital\/ae\/case-studies\/stelrad-digital-pr\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/absolute.digital\/ae\/"},{"@type":"ListItem","position":2,"name":"Stelrad Digital PR"}]},{"@type":"WebSite","@id":"https:\/\/absolute.digital\/ae\/#website","url":"https:\/\/absolute.digital\/ae\/","name":"Absolute Digital Media","description":"Seen. Everywhere.","publisher":{"@id":"https:\/\/absolute.digital\/ae\/#organization"},"alternateName":"ADM","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/absolute.digital\/ae\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AE"},{"@type":"Organization","@id":"https:\/\/absolute.digital\/ae\/#organization","name":"Absolute Digital Media","url":"https:\/\/absolute.digital\/ae\/","logo":{"@type":"ImageObject","inLanguage":"en-AE","@id":"https:\/\/absolute.digital\/ae\/#\/schema\/logo\/image\/","url":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2026\/06\/Absolute-LOGO_RGB2-scaled.webp","contentUrl":"https:\/\/absolute.digital\/ae\/wp-content\/uploads\/2026\/06\/Absolute-LOGO_RGB2-scaled.webp","width":2560,"height":430,"caption":"Absolute Digital Media"},"image":{"@id":"https:\/\/absolute.digital\/ae\/#\/schema\/logo\/image\/"},"legalName":"Absolute Digital Media LLC FZ","address":[{"@type":"PostalAddress","streetAddress":"Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba","addressCountry":"AE","addressLocality":"Dubai"},{"@type":"PostalAddress","streetAddress":"35 New Broad Street","addressCountry":"GB","postalCode":"EC2M 1NH","addressLocality":"London"},{"@type":"PostalAddress","streetAddress":"Broom House, 39\/43 London Road","addressCountry":"GB","postalCode":"SS7 2QL","addressLocality":"Essex"}],"telephone":"+971 4 251 8056","email":"hello@absolute.digital","sameAs":["https:\/\/x.com\/absolutedmedia","https:\/\/www.linkedin.com\/company\/absolute-digital-media","https:\/\/www.facebook.com\/AbsoluteDigitalMedia\/","https:\/\/www.instagram.com\/absolutedmedia\/","https:\/\/www.youtube.com\/channel\/UCSWC3-WxcdUKjXaZNJ6tB2w","https:\/\/open.spotify.com\/show\/4rjrI8Mmj4wsI2z9wFj29y?si=g405AOOJSYOEahDWwkppDQ&nd=1","https:\/\/www.tiktok.com\/@absolutedigitalmedia","https:\/\/clutch.co\/profile\/absolute-digital-media","https:\/\/uk.trustpilot.com\/review\/absolute.digital","https:\/\/www.google.com\/search?q=absolute+digital+media#lrd=0x47d8c5392c972f11:0x7a92850ca10ead30,1,,,,"],"knowsAbout":["Automotive","B2B","Beauty","Crypto","eCommerce","Education","Finance","Healthcare","Hospitality","Legal","Real Estate","Startups","Travel","AI Visibility","Content","Digital PR","Link Building","Local SEO","PPC","SEO","Social Media"],"areaServed":[{"@type":"Country","name":"United Arab Emirates"},{"@type":"Country","name":"United Kingdom"}],"subjectOf":{"@type":"WebPage","@id":"https:\/\/absolute.digital\/ae\/ai-seo-knowledge-page\/#webpage","url":"https:\/\/absolute.digital\/ae\/ai-seo-knowledge-page\/","name":"Absolute Digital Media UAE: AI and SEO knowledge page","dateModified":"2026-10-28T12:11:10+00:00"},"founder":{"@type":"Person","name":"Ben Austin","jobTitle":"Founder & CEO","url":"https:\/\/absolute.digital\/ae\/about\/team\/ben-austin\/"},"award":["European Agency Awards 2026 Integrated Agency of the Year - Silver","European Ecommerce Awards 2026 Best eCommerce Agency - Bronze","European Search Awards 2026 Best Use of Search B2C (PPC) Small (The Swallow Co.)","UK Digital Excellence Awards 2026 Standout B2C Ecommerce Website of the Year (Stelrad)","UK Paid Media Awards 2026 Best Integrated Paid Media Campaign","European Agency Awards 2025 SEO Agency Of The Year","UK Agency Awards 2025 Best New Business Campaign","UK Digital Excellence Awards 2025 Stand Out B2C SEO Campaign of the Year","UK Search Awards 2024 Best Use Of Search (Retail\/Ecommerce) - SEO","European Search Awards 2024 Best Use Of Search (Finance)","UK Digital Excellence Awards 2024 Integrated Digital Agency Of The Year","European Agency Awards 2023 Ecommerce Agency of the Year","UK Digital Excellence Awards 2022 Integrated Campaign of the Year B2C","European Agency Awards 2022 Best SEO Campaign (Stelrad)","European Ecommerce Awards 2022 European Ecommerce Search Campaign of the Year (Silver)","UK Agency Awards 2022 Best Agency Culture","UK Digital Growth Awards 2022 SEO Agency of the Year","European Search Awards 2022","Northern Digital Awards 2022 Best Digital Marketing Campaign Travel\/Leisure","European Agency Awards 2021","UK Agency Awards 2021","UK Digital Growth Awards 2021","Company Culture Awards 2021 Best Employee Reward Scheme","The Drum Search Awards 2019 Best Use of Search Finance & Professional Services (Uncle Buck)","UK Search Awards 2018 Best Use of Search Finance (Uncle Buck)","UK Southern Business Awards 2018 Digital Agency of the Year for Essex","RAR Digital Awards 2014 UK Best Search Agency","TOPSEOs 2010 Top Performer (UK leading search agencies)"]}]}},"_links":{"self":[{"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/works\/79606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/types\/works"}],"version-history":[{"count":0,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/works\/79606\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/media\/79740"}],"wp:attachment":[{"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/media?parent=79606"}],"wp:term":[{"taxonomy":"work_category","embeddable":true,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/work_category?post=79606"},{"taxonomy":"sector","embeddable":true,"href":"https:\/\/absolute.digital\/ae\/wp-json\/wp\/v2\/sector?post=79606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}