Ben Austin Bio
Despite having spent 11 years in the digital marketing industry, my experience in business certainly didn’t start there. After finishing school, I went on to gain a position as a Business Support Officer at National Westminster Bank, where I spent five years learning my way through the finance industry. By 2004, it was time to move on and up and I was employed as a Branch Manager at HFC Bank, where I spent three years gaining experience in a managerial role. By 2007, I moved on to become a Business Development Manager, this time at Advantage Home Loans, until January 2008, when I started up my own website – Advanced Finance Limited.
I hired an agency to promote the company but wasn’t seeing the results we’d been hoping for. I began researching into search engine optimisation myself, learning all I could about the best practices and techniques for building the online visibility of my company. I began to implement the techniques myself, driving Advanced Finance up through the SERPs and to position 1.
The company was bought by a leading price comparison site and I turned my attention to the search sphere. In June 2008, I started up a brand-new SEO agency of my own – Absolute Digital Media.
The business was built up in an effort to offer Essex SEO expert knowledge, for both local and national businesses. We operated with a goal to build first-page positions for our clients wherever we could, putting together strategies that catered for SEO best practices, user experience and brand identity.
With the expertise, I’d built up through my own website, plenty of experience in the finance industry and in sales, and the marketing knowledge of in-house staff, Absolute Digital Media gained significant respect from other SEO and web design companies. We even secured our first award win from TopSEOs in 2010.
Throughout the time I was running SEO Positive, we worked with a number of companies both big and small, some of which were well-known brands. However, through the natural growth of the company and the expanding knowledge of in-house staff meant that the opportunity soon came for us to rebrand and offer more services and better position ourselves in the industry.
On May 1st 2012, Ben Austin decided that SEO Positive was to become Absolute Digital Media. Our office in Chelmsford enabled me to showcase the company as more than just an SEO expert Essex, but as an Essex PPC expert, content marketing experts, social media experts and more.
Absolute Digital Media was grown with the aim to not only reach page one but to provide a better return on investment for our clients, regardless of the industry they are in. From B2B finance businesses to cosmetics, health and lifestyle companies, Absolute Digital Media has attracted a wide variety of different companies across an equally as wide range of industries.
With a fresh new look, identity and website to match, Absolute Digital Media grew from a small SEO agency to a nationally recognised full-service digital marketing agency. As a leading SEO, content marketing, design and PPC expert Essex, Ben Austin and the company have grown substantially, working with globally recognised names.
By drawing on the skills, insights and specialist expertise of each of our departments, my company’s clients benefit from full support across every stage of the marketing journey.
Search Engine Optimisation (SEO)
Pay Per Click (PPC)
Social Media
Content Marketing
Development
Design
Analytics
User Experience (UX)
Email Marketing
Hosting
PR
Reputation Management
Absolute Digital Media has come on leaps and bounds, taking an innovative approach to not only our client’s campaigns, but to our services as a whole. As CEO of Absolute Digital Media and an Essex SEO expert, I’m proud to offer my knowledge and expertise to each and every one of our clients and as a result, the business has seen incredible success.
BEN AUSTIN MARKET EXPERIENCE
Beyond Advanced Finance and Absolute Digital Media, I’m proud to offer my Essex-grown SEO expert knowledge across the industry through publications, content contributions and columns. I’ve been published on:
As well as these regular articles, Ben Austin also had the incredible opportunity to contribute a full chapter to an online marketing book from Mithra Publishing – Online Marketing Sorted! This book was put together by marketing experts from across the globe, featuring insights into everything from content marketing trends to social media, SEO, PPC and wearable technology.
With specialist knowledge in the finance and gambling industries, but a wealth of experience in a huge range of markets, I’ve had the opportunity to work with some incredible companies including: Ladbrokes, SuperCasino, ILX, Glyn Hopkin and Uncle Buck.
As an Essex PPC Expert, Ben Austin also had the chance to work with two of the UK’s leading charities to enhance their online visibility, improve their ROI within paid search campaigns and help make the most of their Google Grants.
With a passion for all things digital, including strategic planning, driving organic growth and delivering measurable results, I believe in maximum impact at all times. SEO has the potential to drive business to the top of their industry, carving out a strong position as leaders in any market. As my expertise expands and Absolute Digital Media continues to grow and evolve as we head into the future, I’m constantly working to improve my personal experience and expertise to further enhance my company and my clients.
MY SPECIALISMS
Throughout my years in the digital marketing industry, my knowledge has gone further than just SEO. While I may have started as an Essex SEO expert, my expertise has expanded to Pay Per Click (PPC), Display Advertising, Landing Page Optimisation and more:
SEO
From content optimisation and website usability to off-site reputation management and user experience optimisation, a tailored search engine optimisation strategy can put your website on page one of the SERPs and improve your online visibility.
PPC
Paid search is known for providing instant results, providing your ads are engaging and reaching the right audiences. As an Essex PPC expert, my knowledge rests in producing ROI-driven campaigns that will keep the conversion rates going up.
Display Advertising And Remarketing
Advertising the first time might not always work, but remarketing offers you the opportunity to target people who have already been to your site. With knowledge of Google’s targeting system, you can reach those more likely to return and make a purchase.
Conversion Rate Optimisation
If you’ve been seeing a significant amount of traffic moving to your website but aren’t seeing the conversion rates to match, you may need conversion rate optimisation for your website. I and the team at Absolute Digital Media can help.
Landing Page Optimisation
On a similar strain to Conversion Rate Optimisation, Landing Page Optimisation ensures that those that land on your pages are encouraged to continue their purchasing journey on your website, regardless of where they are in the sales funnel.
Social Media Management
Social Media is a powerful tool when it comes to building brand awareness and securing your reputation online. From Facebook and Twitter to Instagram, LinkedIn and more, social media used right can boost your visibility and engagement.
BEN AUSTIN BUSINESS SUCCESS
Awards and accolades aren’t everything in the search industry, but they do offer us the chance to celebrate the hard work that we constantly put into our search campaigns. My company, Absolute Digital Media, have secured a number of incredible nominations, awards and recognitions from leading bodies in the search marketing industry, not least including The Drum, The European Search Awards and of course, Google themselves.
Ben Austin Awards
In celebration of our position as a PPC and SEO expert Essex, myself and the team at Absolute Digital Media have secured a number of prestigious and internationally recognised awards in the search industry. From being announced as finalists at the European Search Awards for a number of years now, to securing wins at the UK Search Awards 2018 and The Drum Search Awards 2019, I’m incredibly proud of everything the company has achieved. Some of our most notable awards and nominations include:
Ben Austin Accreditations
Receiving any recognition for the expertise and experience that myself and my staff hold is something to be proud of and at Absolute Digital Media, we hold a number of accreditations from leading institutions in the search industry. From holding Google Premier Partner status year-on-year, as well as recognition from Bing, The Drum and Clutch, here are some of our most notable accreditations:
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