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Content

Despite the Coronavirus outbreak, many of us are beginning to see the light at the end of the tunnel, with several countries slowly beginning to lift their lockdown restrictions and life returning to what will become the new “normal”. We’ve had a great month in terms of news, new launches and client results, with many providing us with excellent testimonials despite the challenging times!     Check out our news roundup, below.   What You Need To Know About The May 2020 Algorithm Update COVID-19 hasn’t stopped Google from rolling out its various updates over the past couple of months, with the latest core update being

Following the success of our Guide To SEO in 2019 eBook, our teams have worked hard to produce another insightful eBook but this time, it’s about Content Marketing! We’ve named it “Our Guide Content Marketing in 2020”, as it offers real industry insights from some of our most experienced team members here at Absolute Digital Media. It doesn’t just include information on how to construct the ideal content marketing strategy for your business (though this is a big part!), we’ve taken it one step further to provide insight on how to get the most out of each content piece you upload to your site or

It can be pretty disheartening when your old content begins to lack traffic, but you don’t have to remove it in order for your content piece to start generating a lot of clicks. Whilst it’s still important to create new content for your website, there are ways to boost old pieces of content – without removing them from your website.   As the experts in digital, we’re well versed in the marketing world and have helped hundreds of businesses hit the ground running when it comes to boosting their online visibility. Content plays a big part in your marketing strategy, and our experts can help

Writing content is all well and good but without a strategy or “plan of action” in place, it can be difficult to identify how impactful your content is. By keeping a close eye on some of the measurements we explain in more detail below, you can better gage the success of your content marketing and identify any weakness your strategy may have, preventing you from driving the business forward. Here at Absolute Digital Media, content marketing is at the heart of everything that we do. From SEO and PPC, to Social Media, content plays a big part in all of our services. For more

In a digital world where content is considered King, countless websites are missing out on valuable opportunities to craft, share and repurpose their content. With only 42% of B2B marketers believing that they’re effective at content marketing, this long-term marketing strategy is one that can be easily overshadowed by other strategies that offer faster results, but it’s also the one strategy that every website needs to be adopting. While over 60% of marketers are uploading at least one piece of fresh content every day, however, there are other ways that businesses can utilise their existing content to stand out from their competitors. Repurposing content

When it comes to SEO, there’s nothing more difficult than tackling a competitive market. The more people fighting over position 1, the harder you will have to work in order to not only reach that position but maintain it for the long term. While these high-competition, high-volume search terms can be pure gold dust if captured, the true holy grail for SEOs in the digital marketing world is low-competition, high volume key terms perfect for the website in question. Targeting keywords and topics that a brand has a higher chance of ranking for is an almost foolproof way to capture market share – providing

As part of our ongoing employee development here Absolute Digital Media, we often watch webinars hosted by leading names in the industry. The latest one was hosted by Danny Goodwin, Executive Editor of Search Engine Journal. Known for his in-depth articles about SEO, PPC, social media marketing and content marketing, Danny’s webinar was one we didn’t want to miss. Table of Contents Paid, Organic & Zero-Click Searches In Google How Google Defines Quality Content 8 Most Important Elements To Know Defining Quality Content Metrics Help Define “Quality” Too Possible Fates For Your Content 301s & PageRank Paid, Organic & Zero-Click Searches In Google According

We get it. You get handed a project and you want to make a start on it straight away to make a good impression, right? Wrong. While “good first impressions count”, before diving into the deep end, it’s important to take a step back and consider the objectives of the campaign. Here at Absolute Digital Media, each of our campaigns start with a site audit to allow us to benchmark our clients against their competitors, helping us to produce a point to refer to within our monthly reports. For more information about our SEO campaigns get in touch with a member of our expert

Last week we revealed our very own unique BrightonSEO itinerary featuring speakers including Carrie Rose, Roxana Stingu, Serena Pearson, Greg Gifford and Jake Potter and on Friday 13th September the team travelled to Brighton to attend the twice-yearly search marketing conference. Before the conference kicked off, the team took part in pre-conference a Beach Clean in collaboration with Brighton & Hove chapter of Surfers Against Sewage to help promote #PlasticFreeCoastlines. After an hour walking along Brighton’s coastline collecting any litter in sight, the team headed into the conference which was held at the Brighton Centre alongside 4,000 other attendees. Here’s how it went down: 10am Technical Don’t F-Up

If there’s one thing we know for certain, it’s that Content Marketing will continue to be an important part of any marketing strategy in the future. What’s less certain, however, is that what we can expect to see in the coming years. As technology changes constantly, the demand for different types of content will change too. From the way we create it, to the format we’re distributing, even the slightest change in expectations or regulations can completely shake up the content marketing world. With this in mind, it can be difficult to determine just what the next big thing might be in content marketing.

In August 2018, Google released an update that would shake up the world of search as we know it. Of course, this isn’t exactly unheard of, but it was certainly one of the most disruptive changes that we’ve had in quite some time. Named the ‘medic’ update, the update appeared to focus on Your Money Your Life (YMYL) websites, with some gaining rankings and others experiencing drastic drops. It became clear that this was due to changes in E-A-T guidelines and, as a result, the scores the sites were being given. While Google has certainly released some disruptive broad core algorithm updates in its

Content marketing has become a standard part of any online advertising campaign, with over 53% of businesses utilising the channel today. However, with 50 million businesses also utilising social media, content marketing as we know it certainly has some competition. For this reason, it comes as no surprise that businesses, agencies and institutions are taking a shine to potential employees that can harvest and utilise skills in these areas. However, new talent isn’t the only thing that businesses are looking for. In fact, over 71% of marketers are being encouraged by their employer to attend classes and courses to expand their knowledge, not just

Covid-19 Update: We are remaining fully operational in light of the COVID-19 outbreak. Get in touch if you have any enquiries. We’re here to support you.
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