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CRO

If you’re not already using a heatmap tool, we highly suggest that you do. There are a range of benefits of heatmapping including the ability to identify any underlying problems in your website through user behaviour. Here at Absolute Digital Media, we’re taking a closer look at the benefits of using a heatmap tool. What Is A Heatmap? According to Hotjar: “A heat map is a graphical representation of data characterized by the most popular (hot) and unpopular (cold) elements of a website page”, providing users with greater insight into how a user interacts with a specific web page. With this information, marketers can identify reoccurring

 Search engine optimisation is constantly changing and while we are unable to confirm the exact direction in which the industry will next turn, we can make a few predictions for the year ahead. Throughout February we saw high volatility in Google SERPs, with many websites experiencing significant fluctuations in their rankings. While Google is still yet to roll out its first major algorithm update for 2019, keeping up to date with the latest trends and technologies such as voice search and Artificial Intelligence (AI) is an effective way to stay ahead of your competitors – but it doesn’t stop there. Our 28-page eBook contains all

This week, Google has announced the release of two new tools – Mobile Scorecard and Impact Calculator. While the purpose of each of these tools differs, the overall concept is to show users the importance of mobile page speed and the impact it can have on a business’s bottom line. Here we’re taking a closer look at what each of these tools offer, why mobile page speed is so important and how you can increase it yourself. Mobile Scorecard The mobile scorecard was announced alongside the Impact Calculator. This particular tool utilises Chrome User Experience Report data in order to compare the speed of numerous

The competitive world of search can be a daunting place for service-based businesses. However, knowing how to manage and set up future-proof PPC lead generation campaigns is particularly important for localised fast response service providers. Due to the nature of these services, people are usually searching using the localised key terms (i.e. ‘Plumbers SW4’ or ‘Damp Proofing Essex’) in order to find local service providers and as a result, utilising local search is crucial. However, these types of advertisers usually have very strict CPA objectives, so to ensure the maximum profitability of a campaign, the minimum conversion rate should be around 20% – 25%. This is

Technical errors such as 404’s and redirects can be confusing for the average website owner, particularly if they do not come from a web development background. This is where the expert team at Absolute Digital Media come in with our on-page and technical services. Crawl budget is often an overlooked element when it comes to SEO, and while many people may have heard of it, few people really know what it is, how it correlates with SEO and ultimately how to optimise their site for it. Here, we’re taking a closer look. What Is Crawl Budget? Across the internet, there are a series of ‘spiders’, ‘crawlers’,

Covid-19 Update: We are remaining fully operational in light of the COVID-19 outbreak. Get in touch if you have any enquiries. We’re here to support you.
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