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Design

The call to action(s) on your website, landing page or email marketing campaign is much more than a button or a couple of words that say ‘Read More’ or ‘Click Here’. It’s a statement used to generate an immediate response whether that is encouraging the visitor to sign up or get in touch. But, why else are CTAs so important? What Is A Call To Action? In order to know the best call-to-actions, you need to know exactly what a call-to-action is. According to Hubspot: Why Are Call To Actions Important? A call to action is similar to a one-shot wonder and should encourage the visitor to

According to research by Gitte Lindgaard, Gary Fernandes, Cathy Dudk & J.Brown who undertook three separate studies to ascertain how an audience form an opinion about the visual appeal of a website, it takes just 0.05 seconds for someone to judge your website design. If you reach past the 0.05 seconds (congratulations!), then you will have to watch out for the 38% of individuals who will stop engaging with your site if they feel that the content structure or layout are unattractive. So, what does this mean for your website? Quite simply, it needs to be attractive. Whether you’re a small business or a

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