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PPC

We recently wrote a blog on paid social media tips to aid your business through the Pandemic, but following a webinar hosted by Anna Shutko (Product Marketing Manager at Supermetrics) and AJ Wilcox (Founder at B2Linked), we’ve been inspired to further discuss the hidden benefits of paid LinkedIn campaigns during this challenging time. As a full-service digital marketing agency, we’re well versed in the world of paid social media – not least on popular B2B networking platform LinkedIn. Within our teams, we have experience using Sales Navigator, Facebook, Instagram, Twitter and YouTube. For more information about how we can support your businesses paid social

To increase your PPC conversions, there are a couple of elements of your campaign you will need to keep in mind from set up, right through to the delivery of your ads. In our latest guide, we’re exploring exactly what PPC is, how it can benefit your business and how you can increase your PPC conversion rate by speaking your target audience language, creating custom landing pages and more. At Absolute Digital Media, we’re well-versed in the world of PPC campaigns, providing our clients with ROI-driven, high-quality PPC ads that covert. To find out more about our PPC services, get in touch with a

You may have noticed a (very) prominent trend running through our recent blog posts. Whilst we’re all pretty tired of hearing about Coronavirus, there’s still two weeks minimum left of lockdown or potentially longer for some. With this in mind, we believe that there is no better time to capitalise on how your marketing strategy can help to pivot your brand at this uncertain time and why doing so could be key to the future success of your business. Find out more about how you can utilise paid search in the time of a crisis, below! We’re up to scratch when it comes to

When it comes to PPC campaigns, getting caught up in putting together the perfect ad for Google’s SERPs is easy. From the initial keyword research, to writing compelling text that captures attention, putting together your ads is a substantial task in and of itself, but it's your landing pages that will help to push leads towards that final conversion. For this reason, your conversion rate can rely heavily on how well you’ve optimised your pages to encourage this. From your headlines and CTAs (Call to Action) to intelligent and user-friendly design, we’re exploring some of the best practices for your landing pages that will

It’s an often-heard argument – which is better, PPC or SEO? With both paid search and organic search each pulling in differing, yet equally as valuable results, it’s understandable to see any one campaign as needing to be one or the other, dependant on what your brand is looking for at the time. What many businesses don’t always realise from the get-go, however, is that these two marketing techniques can work together to become a powerful combination. The online marketing world has become incredibly dynamic to the point where having a single marketing avenue is arguably a risky move. For this reason, having a

Any PPC campaign has the potential to offer a business enhanced ROI, improved conversion rates and enhanced lead generation, however without efficient tracking, it’s impossible to tell how successful any one campaign is. Google Tag Manager (GTM) offers a central platform through which you can track conversions, user behaviour and more. For companies without a developer on hand or with a developer that’s usually busy, GTM offers a simpler way to not only track the information you need, but also makes the implementation of additional scripts much faster and easier in the future. Here, we’re exploring a little deeper into how you can track

Did you know that PPC advertising improves a brand’s visibility by 80% on average? As one of the main advertising channels used across the web, pay-per-click can be seen across Google and other search engines, social media, mobile, shopping and more and to this day, provide businesses with a way to reach new customers instantly. Despite the fact that there are over 615 million devices with ad blockers currently, the potential reach for PPC is still monumental, with 65% of buyer-intent keywords being paid clicks, and 46% of all search clicks going to the top three paid advertising positions. With all of this in

Have you heard the news? Google is getting rid of average positions! On Tuesday 26th February Google announced that average positions would be coming to an end. Instead of focusing on average position, the search engine giant wants its users to start reporting on impression share. Here at Absolute Digital Media, we’re taking a closer look at the coming changes. New Ad Position Metrics To some marketers, the announcement that Google will be getting rid of average positions is nothing new as, in November last year, Google Ads introduced four new metrics to enable marketers to gain a better understanding of where their ads will

Covid-19 Update: We are remaining fully operational in light of the COVID-19 outbreak. Get in touch if you have any enquiries. We’re here to support you.
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