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UX

When selling a product or service online, you need to create relevant, meaningful experiences for users in order to encourage them to further interact with your site. It’s not just about the design of your website either, as good UX is often defined by users being able to find the information they are looking for. As part of our digital media services, we encourage clients on get on board with improving their sites user experience and, as a result, many see an increase in customer acquisition, retention and productivity. Our experience team provide an analytical approach and create ROI-focused designs to boost conversions across

In light of Google’s recent article on Webmaster Central Blog, SEOs, webmasters and developers have all been reminded just how important it is to attribute the correct date to the pages on their sites. As part of Google’s indexing process, the search engine giant attributes a publication date to every webpage on the SERPs in order to determine how relevant and recent each page is. This has become particularly important as of late, with Google’s focus on accurate and highly authoritative content as part of its E-A-T guideline update back in August 2018 and the latest broad core algorithm update in March of this

When talking about mobile optimisation, most people think that speed, image and multimedia is all you need to focus on. While mobile site speed is imperative, particularly with Google’s new mobile speed update coming into play and optimising the multimedia on the site is a step towards obtaining the best speed, there are a number of other features which help to make up a truly optimised mobile site. Here, we’re taking a look at some of the top features. Simplify Content While you should have the same site on mobile as you do on desktop, it is important that you are keeping your mobile users

The introduction of mobile-first indexing by Google this year has had a drastic effect on how some websites are performing in the SERPs and how businesses have had to adapt their overall online operation. However, there are some areas of this update that are still foggy to most and one of these is the best practices for internal linking within your site. Is internal linking still important, and how should we consider laying it all out? We’re investigating, below. What Is Mobile-First Indexing? Mobile-first indexing has been around for quite some time now, but despite clarifications posted by the search engine giant on their social media

As marketers, we all understand the importance of providing valuable content that draws new and returning customers in. For those wanting increased leads – and who doesn’t? – pop-ups can seem like a great idea and in some cases, this is actually true. If you take into account the best practices associated with pop-ups and ensure that these are utilised within your site, you can better promote a smooth user experience. While you can attract visitors using high Google rankings and optimised content, ensuring that your website doesn’t repel your target audience is a vital step you can’t afford to miss. For this reason,

Covid-19 Update: We are remaining fully operational in light of the COVID-19 outbreak. Get in touch if you have any enquiries. We’re here to support you.
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