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Digital Strategy Absolute US

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Knowledge Image

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Awards & Accreditations

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Build an award-winning SEO campaign

Case Study

Quid Market
Category: SEO Case Studies Sector: Finance

A key part of our integrated approach to QuidMarkets campaign was to carry out a complete redesign and rebuild of the website to modernise their brand and help them with integration to improve the way they managed their forms internally through integrating Salesforce.

They also needed a UX overhaul with their form to enhance the user experience and encourage applications. Google’s Core Web Vitals were at the top of our priority list, with many decisions being based on the overall efficiency of the site which was further supported by UX data from Hot Jar.

 We also carried out a keyword mapping on existing site pages to determine areas of cannibalisation which highlighted the need to further content optimisation. We followed this up by creating a map of page titles, meta descriptions and header tags for existing and new pages on the site before creating new content pages identified through carrying out a regular content gap analysis to encroach on their competitor’s market share.

As part of this, we devised a new, full internal linking structure to ensure link equity could be equally passed through to the key pages of the site, promoting our best practices for usability. This focused on key target terms and natural variants as part of the anchor text strategy.

Read More
Results.
+271.05%
increase in top 3 positions
+274.77%
increase in completed applications
53.67%
increase in new users

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Meet The Team
Sophie Brannon
Sophie Brannon
Head of SEO
Ben Austin
Ben Austin
Founder & CEO
Miguel Lopez Cedeno
Miguel López Cedeño
Head of Paid Media
Thomas Butkiewicz
Thomas Butkiewicz
UX Designer
jasmine mcKenzie
Jasmine McKenzie
Marketing Manager
Shofiur Rahman
Shofiur Rahman
Head of Technical
nicola wozniak
Nicola Wozniak
Creative Designer

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    What is your goal?

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    What service are you looking for?

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    What is your monthly budget?

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