How The A-Team Came To Be

How from humble beginnings, we became the A-Team.
The Absolute igital Media A-Team - Image shows Absolute's logo with colourful explosions behind it.

How One Idea Changed Everything

The story behind how Absolute Digital Media came to be started like many other great ideas, from the mind of one individual looking to solve a problem. Back in 2008 when the SEO world looked very different to what it is today, companies were looking at how to maximise their online efforts. This is where a young and ambitious Ben Austin saw an opportunity to help and thought, “If I can get my own website ranking no. 1 for its target keywords, why not others?”

This is where the journey to become a full-service, multi-award-winning agency that companies trust to get results begun…

2008 - SEO Positive Was Born

Encouraged by the success of his first venture, a mortgage broker website called Advanced Finance, that caught the attention of a price comparison site who approached to buy the business, the journey begun. Starting from his bedroom, Ben begun a one-man operation to change the way businesses approached their online presence. SEO Positive was born and started simply by cold-calling potential clients. However, the interest took Ben by surprise and the feeling of imposter syndrome struck (he even sent the cheques he received back to clients!). After a moment of reflection, he continued forward, and within 6 months along with the first website, decided to turn this solo outfit into a full-service agency, hiring his first few employees.

2010 - 2017 - Rebrand to Absolute Digital Media

Not long into the second anniversary, the company was recognised by with our very first award as “Best Performers”. Quickly seeing how the business needed to adapt to its new found success, the company rebranded to Absolute Digital Media and moved offices to Milstrete House in Chelmsford, Essex. With more space and more staff additions to upskill the agency, the clients and successes continued quickly. In this period, the agency received its first nomination at the European Search Awards and was named “Best Search Agency” by the RAR Digital Awards in 2014. We were also recognised by Google as a Premier Partner and ranked 43rd in the Top 100 Agencies in Europe.

2018 - Now - A Decade in and Growing

In 2018, the agency turned 10 and continued with the accolades, including our first award at the UK Search Awards for “Best Use of Search – Finance”. To mark a decade in the SEO world, the company celebrated with a complete makeover and relaunched as the new and improved Absolute Digital Media, including new branding and a clear vision for the next 10 years. Outgrowing the office that was home to much of the agency’s success, the decision was made to move to bigger and better premises in Springfield, Essex, in the summer of 2019. This enabled the company to bring in more talent and continue to grow its services and diverse client portfolio.

The Story Continues…

Like many businesses, 2020 brought a different set of challenges to the agency and required some tough decisions to be made. We had to adapt and by doing so we not only survived, but we thrived to where we are now. The team pulled together and continued to offer a first-class experience for our clients during difficult circumstances. After initial uncertainty, the decision was made to move out of our Springfield home and become a fully-remote agency, one of only handful to do so.

As we have remained highly adaptable during the COVID-19 pandemic, the agency not only increased performance and productivity, but we also expanded the team across the UK, seeing 64% agency growth over the year, expanding our talent pool. Since Q4 2020, we have:

Announced partnerships with Brighton SEO and WTS

Launched our very own webinar series – WTF WFH

Created a brand new Digital PR department

Received 9 European Search Awards nominations

Won 3 Company Culture awards

Now in our 13th year, Absolute Digital Media stand as one of the oldest and most experienced agencies around, and our journey continues with more innovation and milestones to come.

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