A Leading U.S. Direct Lender. Learn how we supported MCash Advance by securing coverage on topically relevant publications.

MCash Advance


The Client.

MCash Advance is a Merchant Cash Advance direct lender, providing fast business loans for up to $500k in as little as 4 hours! With the aim of business lending faster and more affordable for business owners, MCash Advance are proud to have already funded $285,645,051+ and provided 10,954+ small business loans.

The Strategy.

Using National Day content calendars as a guide, we identified relevant national events, such as the launch of I’m A Celebrity, and created campaigns around them.

The piece on I’m A Celeb contestants Instagram earnings was launched just before the show began, gaining a high-level coverage as a result.

With many people looking to go on Winter getaways, we launched a piece on the most expensive hotels in the world.

This piece gained 36 pieces of coverage in publications such as Forbes, The Daily Star and Cosmopolitan.

mcash advance case study

The Campaign.

Featured in
  • The finance sector, particularly the loan industry, can be somewhat challenging. However, we knew if we got creative, we could secure some great coverage for popular direct lender MCash Advance.
  • We decided to target the lifestyle-focused finance route, to play into people’s interest in the finer things in life.
  • We also made the decision to gain coverage in lifestyle publications to get the brand in front of the target audience and put the brand at the forefront of its industry.
  • As always, we were aiming for high authority links to improve MCash Advance’s link profile and increase their google rankings.


With a large amount of experience in the finance industry, we were excited to partner with MCash Advance. Utilising our knowledge within the niche, we went on to achieve 37 pieces of coverage for our client. This coverage was featured in Forbes, Cosmopolitan, Money.bg, London News Times, Newsbreak and more.

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