The Client
MCash Advance is a Merchant Cash Advance direct lender, providing fast business loans for up to $500k in as little as 4 hours! With the aim of business lending faster and more affordable for business owners, MCash Advance are proud to have already funded $285,645,051+ and provided 10,954+ small business loans.
The Strategy
Using National Day content calendars as a guide, we identified relevant national events, such as the launch of I’m A Celebrity, and created campaigns around them.
The piece on I’m A Celeb contestants Instagram earnings was launched just before the show began, gaining a high-level coverage as a result.
With many people looking to go on Winter getaways, we launched a piece on the most expensive hotels in the world.
This piece gained 36 pieces of coverage in publications such as Forbes, The Daily Star and Cosmopolitan.
The Campaign
- The finance sector, particularly the loan industry, can be somewhat challenging. However, we knew if we got creative, we could secure some great coverage for popular direct lender MCash Advance.
- We decided to target the lifestyle-focused finance route, to play into people’s interest in the finer things in life.
- We also made the decision to gain coverage in lifestyle publications to get the brand in front of the target audience and put the brand at the forefront of its industry.
- As always, we were aiming for high authority links to improve MCash Advance’s link profile and increase their google rankings.
Results.
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