10 Tips to Help Your Online Business during Coronavirus
The Coronavirus outbreak has caused havoc for many businesses, with a number having to adapt their strategies or close their doors for the foreseeable future. However, as a digital marketing agency, we’re keeping our doors open to our clients and businesses in need of urgent SEO and marketing advice to help them see the light at the end of the tunnel. We’ve compiled a list of tips to help you achieve some quick-wins and we’re also offering a bit of free advice for a limited time.
Here at Absolute Digital Media, we want to help as many businesses through this uncertain time as we possibly can. We’re offering free SEO or general marketing advice to businesses impacted by Coronavirus for a limited time, whilst still ensuring that our clients remain on their feet. Find out how to get your free advice at the end of this post or call 0800 088 6000 to speak to a member of our expert team directly.
1. Update your Customers
While a number of businesses have been impacted by COVID-19 there are some that are fortunate enough to be unaffected. If this applies to your business, make sure customers are aware that business is operating as usual. This could help to put customers at ease, making them more likely to convert with you than look elsewhere.
2. Add Reviews to your Website
User generated forms of content such as reviews can provide a boost to your organic search traffic, introducing relevant content to your website. Ensuring these reviews are up to date is a good trust signal that customers are confident in purchasing through your website despite the pandemic.
Adding the ability to mark reviews as “helpful” or “unhelpful” can also be a good trust signal, adding an additional layer of social proof to your website. Amazon is just one company that utilises this feature to further promote conversions showing the “Most Helpful Customer Reviews” on product pages.
3. Make Secure Payment Options Known
With many of us now working from home, it’s likely that people will begin turning to online shopping to order goods straight to their door or to pass the time. During this uncertain time, people want reassurance that any payments they make online will be secure, so now is the time to make sure that each of your secure payment options are known. For even better visibility, you could implement these icons across your website footer, on category pages or on product pages.
4. Promote Business USPs
At a time where everyone is heading online, it’s important to make sure it’s clear to new and existing customers or clients what makes you stand out from the crowd and what makes your product or service unique to your competitors. During this period of heightened uncertainty, you should promote your businesses USP’s at every opportunity possible including on your website and other relevant channels such as on Facebook, Twitter or LinkedIn.
5. Update Your About Us Page
In addition to promoting your businesses unique selling points, now is the time to update your companies about us page. Small, but necessary insights regarding your business will help to add a personal touch to your website. Consider stating the facts and avoiding over selling the hype, writing in a way that inspires trust and telling people who visit your website what they want to know such as the experience of your company.
6. Offer Safe Delivery Services
Following the Coronavirus outbreak, a number of businesses have taken the initiative to provide their customers with “safe delivery options” to help reduce the rate in which the virus spreads. This will help to ensure that customers contain to shop with them rather than going elsewhere. Just Eat is just one fast-food delivery service to now offer contactless payment on delivery.
7. Add Organisation Schema
Organisation schema is a form of structured markup for the homepage of your site, helping to enhance your snippet in the SERPs. In addition to adding important business information such as opening hours, contact details and address, businesses can add any necessary information or customers updates to their profile during the Coronavirus outbreak.
8. Add Product Schema
One of the best ways to show customers the ways in which your product or service stands out in terms of quality, availability, offer and price is through Product Schema. Through adding Product Schema to each of your product pages, rich snippets will automatically be generated, helping your business to stand out from the crowd in the SERPs.
9. Update Your Returns Policy
A number of industries have been hit hard by the Coronavirus outbreak, with a number of people being forced to cancel their holidays and associated accommodation. Some will also be thinking of returning recently purchased products to ensure they remain financially stable during the uncertain months ahead. With this in mind, now is a good time to update your businesses returns or refunds policy inline with the latest advice.
10. Keep Calm
Whilst the next couple of months are likely to be a challenge for businesses across the globe, you’re not alone. For a limited time, we’re providing businesses who have been impacted by Coronavirus with free SEO or general marketing advice to help ensure they can continue to achieve quick-wins at a time where they are needed more than ever.
Whilst we would love to support every business that turns to us for help, our clients remain our priority and so we are asking Founders, CEOs, Marketing Managers and others to fill out a quick form to provide us with greater insight into your businesses current situation.
For more information, get in touch with a member of our expert team on 0800 088 6000 today.