5 Quick & Easy Digital Marketing Ideas For Valentine’s Day
Love is in the air and boy do we need it! Valentine’s Day is a chance to show the people who matter to you just how much you care, and go the extra mile to spread a little bit of joy in the otherwise grey month of February. With UK lockdown continuing, Valentine’s Day 2021 couldn’t have come at a better time and we all need to take some extra effort to spread some love and get people smiling. And this is the attitude that brands and businesses of all shapes and sizes should adopt.
Valentine’s Day is a fantastic digital marketing opportunity for businesses across all industries to give back to their customers and spread a sprinkling of happiness across their digital platforms. Engaging in seasonal digital marketing opportunities is proven to be a marketing tactic which gives back to businesses, especially during Valentine’s Day where last-minuet gift orders shoot through the roof.
Table of Contents
- Give your Homepage some Romance
- Say It with Social Media
- Email Marketing Love Letters
- A Love-Struck PPC Campaign
- The Perfect Valentine’s Gift Bundles & Suggested Buys
Here are 5 easy Valentine’s Day digital marketing opportunities you can make the most of this February!
1. Give your Homepage some Romance
Embrace the hearts, have Cupid fling across your screen or use a funny graphic to reach out to those Valentine’s sceptics amongst us. Whether you’re advocating for the most romantic Valentine’s at home or celebrating singletons – say it with style, and give your website homepage some of the action.
This is a quick and easy design element which will instantly inject the spirit of Valentine’s Day into your website. Homepage banners, sliders and header bars are all fantastic visuals to update to show the fun personality of your business and grab your user’s attention.
A website header slider is a slideshow of images used to showcase key messages and CTAs which can drive customers to certain product lines or discounts. If you do have any Valentine’s Day promotions or deals, here’s the place to showcase them. The perfect gift for your loved one, dine in for two deals or an offer on a bunch of freshly cut roses, these are the offers which need to be front and centre on your homepage so you can help share the love and boost your sales.
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2. Say It With Social Media
Sharing the love via social media has never been easier and updating your social media channels with a bit of Valentine’s Day content is a fun and effective way of driving audience engagement. Keep your businesses at the forefront of Valentine’s Day shopper’s minds with Valentine’s themed social posts, sharable content and social media giveaways!
The versatility and fast engagement of social media makes it the perfect platform for delivering seasonal content and showing your seasonal offerings to customers. Valentine’s themed posts, romantic user-generated content and shareable social posts are all great ways to engage your following, get impressions on your posts and potentially gain new followers.
Capitalise on the buzz around the season with specific Valentine’s Day hashtags to drive your post impressions and reach new audiences. These can be classic #ValentinesDay or #BeMyValentine or, be more playful such as #DisasterDates and #VDayEmbarassments – social users will love to see some personality with this and it’s a great way to drive engagement.
Giveaways are also a fantastic social strategy for increasing brand awareness and captivating new audiences, and everyone will want the opportunity to treat themselves this Valentine’s. Post a giveaway on your social media platforms and ask users to ‘like’, ‘follow’, ‘comment’ and ‘share’ to enter and you’ve landed yourself a whole host of potential new prospects.
Remember, to keep your content organised, invest in an auto-post tool such as Later or Hootsuite to automatically post your social media content at your scheduled time, so you too can sit back and relax on February 14th.
3. Email Marketing Love Letters
Even if your brand is taking a subtler approach to the season of love, a tasteful, light-hearted email marketing campaign can go a long way for customer retention and brand loyalty. Sending a fun nod to the season and wishing your consumers well will showcase your brand’s values and commitment to consumer happiness.
Better still, if you have Valentine’s related products or a gift bundle on offer, take the time to create a ‘perfect Valentine’s’ email marketing campaign with options for men, women, showing love to your family or indulging in some self-love at home.
Make sure you give your Valentine’s landing page a touch of love too, highlighting the must have romantic products with light-hearted graphics and copy to spur your shoppers through to the checkout.
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4. A Love-Struck PPC Campaign
It’s never too late to launch a romance-themed PPC campaign and, for seasonal occasions focused on gift buying, pay per click initiatives tend to perform well. The Valentine’s season is the perfect time to target consumer growth through a paid media campaign which could significantly boost your conversion rates.
PPC is a form of targeted advertising, allowing businesses to target their perfect audience through specific terms. Why not consider targeting audiences who have visited your site before, or re-target people who have already shopped with you to boost your PPC conversion rate? Shoppers will enjoy being reminded of a brand they trust and had a good consumer experience with as they try to find their loved ones the perfect gift.
Showcase your best products and unique brand values in a bespoke Valentine’s PPC campaign to draw love-struck shoppers to your brand. Make sure to include a targeted landing page to make the most of those clicks – include love hearts and cherubs for the extra cherry on-top!
5. The Perfect Valentine’s Gift Bundles & Suggested Buys
Be sure to put your Valentine’s Day deals and codes front and centre of your homepage and social media content plan, creating exciting ‘Offer On Now’ posts to make the most of your love-focused sales. Especially now during lockdown, as 65% of UK consumers have increased their online shopping from before lockdown, and as the high-street remains closed, our loved ones will be searching for their romantic gifts online instead.
Shoppers also love to see gift guides and bundles to point them towards their perfect gift. Creating ‘Gifts For Her’ or ‘Gifts For Him’ pages will help showcase the most appropriate Valentine’s Day products on offer.
You could also sort your guide via price range, showcasing gifts under £50 or up to £100. Splitting by price category is a great way to help consumers find a gift within their budget and they are more likely to stay on your website if easy navigation paths are in place.
If you don’t have the time to create a new website page for these gift guides, try writing a blog post or creating a shoppable social post detailing the best product selections and include links direct to the product for quick and easy sales.
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So, there we have our top 5 easy tips for Valentine’s Day digital marketing. Let us know if you decide to implement any! And, keep an eye on our @AbsoluteDMedia Twitter page for some romantic content of our own on February 14th.
For more information or to discuss your own digital marketing requirements, call one of our expert team today on 0800 088 6000.