April’s News Roundup
It’s safe to say that many of us have experienced a month like no other. Businesses across the globe have been forced to close their offices as we see out the Coronavirus outbreak with many unaware of when they will be returning.
For us, it’s been business as usual. Our teams have been busy working hard from home, helping out our clients wherever we possibly can. Over the last few weeks, we’ve put together a number of guides and helpful articles to help ensure businesses don’t just survive during this challenging time but thrive. Check them out!
Table Of Contents
- How To Increase PPC Conversions
- What You Should Do With Old Content That’s Not Converting
- How To Utilise Paid Search In The Time Of A Crisis
- The Importance Of Website Health Checks
- Paid Social Media Tip To Aid Your Business Through The Pandemic
How To Increase PPC Conversions
The pandemic seems to be on everyone’s minds at the moment, but there’s no reason to bring your PPC campaign to a halt. In fact, there are numerous benefits associated with ramping up your marketing efforts during this challenging time. Whilst many businesses are taking a back seat on their marketing because they have to or because they don’t recognise its value at present, investing more into your campaign is an excellent way to pull your business through the outbreak. Read more about how you can utilise this time in our blog.
What You Should Do With Old Content That’s Not Converting
When your content doesn’t convert, it can be quite saddening. Especially after you’ve spent the time to research and write your article! Despite your content not converting, you shouldn’t remove it from your website completely and should instead update it where possible. There are numerous time-saving ways you can do this including by conducting a A/B test, undergoing further keyword research, analysing your content pieces backlinks and referring to the comments for helpful insights into how valuable your blog or article has been.
How To Utilise Paid Search In The Time Of A Crisis
Like when it comes to increasing your PPC conversions, some online businesses have taken a step back from utilising paid search during the recent crisis. Whilst it’s important to not simply throw money at these channels, reviewing your top of funnel click traffic is a good way to gain a greater understanding into how the market is changing. With this insight, you can tailor your campaigns accordingly and achieve even better results.
The Importance Of Website Health Checks
Keeping check of your website is important – and even more so now. As lockdowns begin to lift across the world, you want to make sure that your website is in good shape for new and existing customers. In this blog, we take you through the different stages of making sure that your website is update to date including how to refresh your content, cleanse your backlink profile, optimise your site speed, analyse your sites technical health and focus on your brand.
Paid Social Media Tip To Aid Your Business Through The Pandemic
If you’re not already utilising certain paid social media channels, then now is the perfect time to take a closer look at what your business could be missing. In this blog, we explain how businesses can get started with paid social and why now is an excellent time to do so. Learn more about each channels significance, here!
For more information about our multi-award winning marketing services, get in touch with a member of our expert team on 0800 088 6000 today.