Businesses Are Losing Sight Of Creativity, Here’s Why It Matters
It’s no secret that the online world is saturated with marketing attempts, some more successful than others. This saturation has led to a world that makes it difficult to stand out and keep your brand ahead of the rest, leading to countless businesses giving up on being creative altogether. With algorithm updates, industry trends and consumer demand, getting stuck in an almost mechanic routine is far too easy, leading to content that may seem boring or similar between competitors.
With a touch of creativity within your business, however, your marketing campaigns can stand out amongst these crowds. By crafting engaging and original content, unique designs and graphics and digital marketing strategies that not only cater to your consumer’s interests but do so in bespoke and stand-out ways, you can better establish yourself as a brand worth paying attention to.
The Effectiveness Of Creativity Is Often Overlooked
If there was ever a difficult problem to solve in business, it would be a lack of motivation in employees. The daily grind doesn’t usually lend itself to an open-minded way of thinking which, in an increasingly difficult digital landscape, can be a business’s downfall. In fact, creativity offers new, fresh and effective ideas that could help your brand stand out from the crowd. By encouraging creativity within our business, your employees will not only regain lost motivation but can help improve the efficiency and reach of your brand.
With a bit of creativity, you can stay one step ahead in your industry, offering a new take on what might be a common or otherwise overdone service within the market. For example, finance companies that can attract attention through entertaining advertising campaigns can stand out against their competitors who may not be advertising at all or who blend in amongst the crowd.
Creativity can promote problem-solving, productivity and can even encourage your employees to feel more appreciated and motivated within their jobs. By providing reasons to be creative, whether that’s a problem that needs a creative solution or new ways to go about the daily routine, employees that feel like they are contributing to the company as a whole may be more positive, efficient and productive.
Creative People Are A Valuable Investment
Employing creative people within your company may not seem like a natural progression. If you’re a B2B-focused business, the thought of injecting creativity into your branding may not naturally match, but the truth is very much opposite. By utilising creativity, whether that’s through hiring someone in or encouraging your current staff to think outside the box, that touch of creativity could be all it takes to produce imaginative and innovative solutions to longstanding business problems.
Setting your business apart from the others is the hardest thing to do in marketing, but it’s a spot of creativity that can lead to the best advertising campaigns and brand images. Businesses are always looking for ways to stand out, offering something memorable that will ensure their customers keep coming back.
Without creative people, producing creative ideas isn’t quite as simple as you might think. Similarly, having one creative person isn’t as effective as having a whole team – but what do you do if your budget won’t stretch as far as hiring a whole team? This is where your current staff come in.
How Do You Stimulate Creative Thinking?
Everyone has a touch of creativity in them, and stimulating this within your current employees could be all you need to inject a spot of uniqueness back into your business. While some may be more creative in the long-term than others, by encouraging your team to brainstorm, you may be surprised with the ideas that they can bring to the table.
Encouraging this kind of thinking isn’t always simple, but there are a few things you can do, including:
- Encourage Diversity Of Work Groups
Encourage your employees to work with different people when and where they can. This kind of diversity can encourage fresh, new and innovative ideas that may not be possible when sitting with the same, similar-minded people. Encouraging diversity allows your employees access to different approaches to a particular issue or topic, ultimately helping them to further develop their own thoughts on it and help them to further their creative capabilities.
- Create A Safe Space
When your employees feel safe and appreciated in their environment, they can not only improve productivity but also enhance their creativity. They are more likely to voice their ideas, opinions and thought processes in a business that feels safe and supportive. To create this kind of environment within your business, offer support from both a managerial and general business sense. Encourage employees to communicate and express their ideas in meetings or within the office as a whole, helping them to think freely and creatively without any fear of being judged or shot down.
- Intellectually Challenge Your Employees
Nothing stifles creativity quite like a challenge-less job. In order to really encourage employees to think creatively, you need to offer them problem-solving situations and experiences that will require a creative or open-minded approach. By giving them the opportunity to come up with a solution or ways to approach it on their own, you can encourage creativity as a whole. However, it’s important to be careful not to give them too much challenge, which can risk causing excess stress.
- Freedom Of Expression
Give your employees the chance to choose their own work methods. Of course, a level of uniformity can help productivity, but by allowing them to take their own journey towards the goal, you can encourage them to work as they see fit. All of your employees will begin to approach tasks differently, helping reduce the chance of suppressed creativity.
- Support Your Employees
Without proper support from management and from the business as a whole, many employees may not feel they have the freedom to say what they’re thinking. Even if you don’t agree with their ideas, making sure that they feel heard and that they can safely and confidently suggest potential changes, ideas and more will ensure that they not only continue to do so in the future, but that they continue to think creatively and confidently in the future.
Creativity in marketing is the key to ensuring you stand out from the crowd. Whether it’s a unique marketing campaign, or simply a fresh new design for your website and social media, being able to establish yourself as a brand to remember ahead of your competitors can be all it takes to improve your CTR and conversion rates.
For help with your marketing campaigns or to find out more about our creative teams here at Absolute Digital Media, simply get in touch with us on 0800 088 6000, today.