15 Things You Didn’t Know About Instagram


Happy Birthday Instagram!

Despite its temporary outage earlier in the week, Instagram is indeed turning 22 today and what better way to celebrate than by sharing 22 things you *might not know* about the popular photo-sharing platform. Let’s get started.

  1. More than 50 billion photos have been uploaded so far

If you’re an avid scroller like us (or aren’t quite ready to admit it yet) you’ll be pleased to know that 50 billion+ photos have been uploaded to Instagram.


Cristiano Ronaldo instagram account

  1. Cristiano Ronaldo is the most-followed person

Footballer Cristiano Ronaldo is the most-followed person on Instagram, with 352m followers.

  1. Facebook bought Instagram for $1 billion in 2012

Facebook bought Instagram for $1 billion in 2012 and now has an estimated value of $102 billion.

  1. Instagram’s own account has grown by 1.15 billion followers since September 2011

As well as growing the platform itself, Instagram has gained more than 1.15 billion followers since 2011.


Instagram Official Account

  1. The top brand on Instagram is National Geographic

National Geographic (@natgeo) has 187 million followers on Instagram.

  1. The most-liked Instagram photo is of an egg

Yes, you read that correctly. The most-liked Instagram photo is of an egg, with 55,445,734 total likes.


Most liked instagram photo

  1. More than 995 photos are uploaded every second

More than 995 photos are uploading to the photo sharing platform every second, generating over 4.2 billion ‘likes’ a day. Now that’s a lot of finger tapping!

  1. Pizza is one of the most Instagrammed foods

Pizza hashtag instagram

Pizza is one of the most Instagrammed foods followed by hamburgers, sushi, steak, and macarons.

  1. Instagram launched Stories back in 2016

Instagram launched its Stories feature in 2016 with platforms such as LinkedIn and Twitter following in their footsteps before recently removing it from its platforms.

  1. The most used hashtags on Instagram are…

#love, #instagood, #me, #cute and #follow are among the most used hashtags on Instagram.

love hashtag instagram

  1. The name ‘Instagram’ comes from ‘instant camera’ and ‘telegram’.

Instagram was previously called Codename but was changed to Instagram before it was launched and the name is said to have come from a combination of ‘instant camera’ and ‘telegram’.

  1. The most used emoji on the platform is the heart emoji.

Instagram users love to share the love with the heart emoji ❤️

  1. Stonehenge is one of the most Instagrammable places in the UK

Stonehenge is one of the most Instagrammable places in the UK followed by Edinburgh Castle and Isle of Man.

  1. More than 229 million Instagram accounts are for pets.

Over 229 million Instagram accounts have been created for pets including the dogs and cats of the platform.

  1. We’re on Instagram!

Absolute Digital Media Instagram Account

Follow us!


For more information, get in touch with a member of our team today on 0800 088 6000.

For more information or to discuss your own digital marketing requirements, call one of our expert team today on 0800 088 6000.

Jasmine McKenzie
Jasmine McKenzie
Marketing Manager

Jasmine has been a member of Absolute Digital Media’s team for 4 years+ now, having started her journey at the agency as a Digital Copywriter and progressing onto become Social read more.

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