As digital marketers, we’re always searching for the next big thing. But what if we told you the next big thing was free? There are so many great digital marketing courses online. From those that focus on SEO, to those that help you align your knowledge within PPC, Facebook advertising and even content marketing. We’ve done the hard bit so that you can spend more time enjoying learning new things in the industry than searching for them. Here are our top picks!
General
| Resource | Description |
| Skillshare | A fantastic learning community for creators across the digital marketing industry. |
SEO
| Resource | Description |
| LearningSEO.io | SEO roadmap including free guides and tools. |
| SEOquake | Free Chrome extension to help analyse a website page and more. |
| Hubspot | Free SEO courses covering a range of hot topics. |
| Yoast | Free SEO training for beginners. |
| Udemy | Lots of free SEO training resources across different topics including on page, Google My Business, local SEO and keyword research. |
Analytics
| Resource | Description |
| Google Analytics Individual Qualification | Free course covering both basic and advanced Google Analytics concepts including planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics and dimensions. |
| MeasureSchool | Fill in the gaps in your analytics knowledge from data analysis and reports, to form, conversion, auto-event and funnel tracking. |
| Google Tag Manager Fundamentals | Learn how to manage multiple analytics and marketing tags for your website. |
| Quintly | An advanced social media analytics tool. |
Content Marketing
| Resource | Description |
| Semrush Academy | Understand the basics of content marketing with Semrush. |
| Answer the Public | Identify what users a searching for to support your content ideation. |
| Hubspot | Access lots of free content marketing guides. |
| Moz | Learn more about the basic and advanced techniques of digital marketing, |
| Totheweb.com | A free title tag and meta description preview tool. |
| Ahrefs | Access several content marketing tools and resources. |
PPC
| Resource | Description |
| Google Ads | Grow your skills using Google Ads to advertise your business online and become certified. |
| Word Stream | Learn pay per click marketing for free. |
| Semrush Academy | Understand the basics of PPC from one of the world’s most respected advertising specialists, Joel Bondorowsky. |
| Helium 10 | Understand the core concepts of PPC. |
| Google Digital Garage | Learn the fundamentals of Shopping campaigns. |
| Udemy | 101 introduction to Google and Facebook PPC advertising. |
Paid Media
| Resource | Description |
| Facebook/Meta Blueprint | Watch step-by-step tutorials that can help you build your digital marketing knowledge. |
| LinkedIn Marketing Labs | Understand how to get the most out of advertising on LinkedIn. |
| Hubspot | Learn how to build great ads and audiences. |
| Facebook Ads Library | Search for ads that are running across Facebook products. |
| BigSpy | The largest advertising creative library. |
Digital PR
| Resource | Description |
| Office for National Statistics (ONS) | Office for National Statistics (ONS) is the UK’s largest independent producer of official statistics covering population, employment, business and community statistics. |
| Google Trends | Google Trends analyses the popularity of search queries split by country, language and sectors. The tool allows you to compare up to 5 queries dating back to 2004, as well as providing their related searches and queries. |
| Influencer Marketing Hub | This tool allows you to find Instagram earnings, TikTok earnings and more. |
| Use Reddit to aid in ideation. Find out what people are talking about/debating, and use these topics for a campaign. | |
| YouGov | Free source for data and statistics. |
| #JournoRequests on Twitter | Find Journalists that need expert sources for a story. |
| HARO | Email newsletter of Journalists looking for expert sources for stories. |
Web Development
| Resource | Description |
| Code Academy | A great introduction to both fundamental programming concepts and Python. |
| Udemy | Online teaching and learning marketplace. |
| Hackdesign | Own your own slice of the design scene with these free lessons. |
| LearnUX.io | Understand the basics of web and mobile UI and UX design. |
New digital marketing courses appear each day, so we aim to update this piece on a regular basis to make sure you stay in the loop about the best available.
For more information, get in touch with a member of our friendly, expert team at Absolute Digital Media today on 0800 088 6000.
For more information or to discuss your own digital marketing requirements, call one of our expert team today on 0800 088 6000.
Jasmine has been a member of Absolute Digital Media’s team for almost five years now, having started her journey at the agency as a Digital Copywriter and progressing onto become read more.
