Happy Business Women’s Day! How We’re Empowering Women In The Workplace

Thursday 22nd September marks Business Women’s Day, something we at Absolute are always keen to celebrate. As an award-winning digital marketing agency, we continually strive to do better and empowering the women amongst the team is just one of the ways we’re helping our women thrive. Amongst our tens of award nominations, we’ve been going above and beyond to raise the bar amongst the digital marketing industry. Here’s how!

Gender Ratio

We’re not ones to shy away from the facts, which is why you’ll always notice that we’re 100% transparent about our teams and what we’re doing as a business to help empower more women in the workplace. We’re proud to have a strong team of 33 who support our every move, 14 of which are women. In terms of our senior management team which is made up of all the team leads across the business, we’re proud that almost half of our SLT are women. 

Rising Stars

We also have two rising stars in the agency; Sophie Brannon and Jasmine McKenzie. Both Sophie and Jasmine have been with us for over 5 years, with them both starting on the content team before progressing into their new roles as Client Services Director and Marketing Manager. 

Sophie joined the agency in 2016 quickly progressing through the ranks from Content and Social Media Executive to Head Of Content within 2 years of being at the agency. She then joined the SEO Account Management team, before being promoted to Head Of SEO in the summer of 2021. More recently, Sophie has taken on the role of Client Services Director, where her key responsibilities include building strong client relationships and retaining clients whilst actively training and developing the skills of multiple departments that also have direct contact with clients. 

Jasmine joined the business a year later than Sophie as Digital Copywriter, before progressing into Sophie’s role as Content & Social Media Executive. She then became the agency’s Social Media Manager before being promoted to Marketing Manager. Jasmine plays a key role in looking for the next best opportunity available to us whether that’s on social media, writing a winning award entry, or supporting the team develop their own personal brand,

Sophie took home the Rising Star award at The Drum Search Awards in 2021, with Jasmine following close by winning the same title at the Northern Digital Awards in 2022.

Women In Agencies/ Women In Tech

We actively encourage the women in the team to join various communities throughout the digital marketing world including the infamous Women In Tech group by Areej Abuali and Women In Agencies, which has been designed to help connect women in agencies. A number of our own teams have been involved in either initiative, with some regularly attending the events hosted by them, mentoring other members within the groups, being featured on social media, or taking part in their own interviews.

From The Team…

Of course, no Business Women’s Day is completed without hearing how we’ve supported the team from the team themselves! 

 Jodie Whittle, Sales Director commented:

“Absolute are an incredible agency to be employed by as a woman. There is no question that women within the agency have amazing opportunities to excel and drive their career forwards on a fair playing field. I have the privilege of working with other amazing, talented (and award winning) women within the business too who are all a credit to digital marketing. Absolute offer women lots of opportunities to engage in the wider digital communities. I’ve recently been invited to attend women in tech SEO early next year and look forward to meeting other like-minded women within the industry. As a full time working mum, I also feel totally supported by the company’s leaders and offered flexibility when needed to support my working/ family life balance.


 Jasmine McKenzie, Marketing Manager commented:

“It’s so refreshing to be a part of a business that has a genuine interest in its team, their development and wellbeing. Absolute really do strive to make it known that they help their staff achieve their dreams.


For more information or to discuss your own digital marketing requirements, call one of our expert team today on 0800 088 6000.

Jasmine McKenzie
Marketing Manager

Jasmine has been a member of Absolute Digital Media’s team for almost five years now, having started her journey at the agency as a Digital Copywriter and progressing onto become read more.

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