Did Google Release Another Algorithm Update?
While it certainly hasn’t been long since the broad core algorithm update released in March, Google is already experiencing a high level of volatility in the SERPs yet again. In the past week or so, webmasters, SEOs and digital marketers alike have been noticing an unusual level of fluctuation within Google’s index.
While the search engine giant hasn’t confirmed nor denied updating the algorithm, the search industry has been inundated with chatter and reports of huge changes in ranking, search visibility and more. These fluctuations have been seen across all tracking platforms, including Mozcast, SEMrush and Google Search Console.
However, following recent issues surrounding Google’s index, it’s been thought that these fluctuations could be a result of Google’s battle to return full functionality to its Search Console suite. At the beginning of April, the marketing world saw a significant number of webpages drop from the SERPs completely as a result of a system issue. While the issues were said to have been resolved by 10th April, Google Search Console has seen ongoing issues with tracking and reports up until the past week.
It’s difficult to determine whether the recent fluctuations are due to these previous indexing issues or due to further change to the algorithm. What we do know is that the indexing issues have reportedly been resolved and the pattern of fluctuation is typical of Google’s behaviour during updates, in that the update seemed to begin late on Friday and progressed through the weekend.
Why Are The SERPs So Volatile?
Regardless of the search engine you’re choosing to use, it’s likely that you’ll see a level of volatility regardless of whether an update is underway. Looking at your visibility on the web beyond just the search results is vital.
Ranking fluctuations can come about through changes to your website such as technical issues or security changes, loss of high-trust links to your site or a particular landing page and any penalties that Google may be placing on your website. However, the key factor to look at is how relevant your website is and how well it ranks for E-A-T (Expertise, Authority, Trustworthiness).
It’s these two factors in particular that have seen the biggest changes in ranking for various websites with the March broad core update, and the Medic algorithm update in August 2018. Relevant and trustworthy information has become one of Google’s key focuses, alongside user experience and mobile-friendly usability. For this reason, ensuring that your website is up to date and shows expertise and authority within your industry is a key part of maintaining a position in the SERPs.
In terms of the latest potential update, we’ll be keeping an eye on how the SERPs are behaving and will take a proactive approach to keeping our clients ranking at the top.
For more information about Google’s algorithm or how we can help your website, get in touch with a member of the team on 0800 088 6000.