Different Types Of Content & How To Use Them
Content can be found everywhere from on a leaflet that is delivered through your door, to that on your favourite retailers’ website. But what are the different types of content? Content comes in an array of forms from in-depth articles and light-hearted blog posts, to informative infographics that provide users with a greater insight into the topic in question.
At Absolute Digital Media, we’re taking the phrase ‘content is king’ to the next level. Find out how you can utilise different types of SEO content on your website, below.
Just like in a magazine or newspaper, articles can be found across the web including on some of your favourite social platforms such as Facebook. As newsworthy pieces of content, articles are generally much longer than a standard piece of content, meaning that they can be highly valuable when it comes to SEO.
Blog posts and articles sound similar, but they are completely different. While there are 6 different types of blog post; the news post, the instructional post, the personal spotlight post, the cheat sheet post, the media post and the entertaining post, articles are much more in depth and, as such, have a bigger impact on your audience.
For maximum impact, blog posts should be between 1,000 and 1,500 words depending on the topic. Essentially, the longer a user is kept on a page, the higher it will rank. To make your blog post easy to read, you should split it up using headlines, quotes, images and videos.
Guides and pillar pages are often longer than a blog post and are different to an article as they are written in order to answer a question. In some cases, a guide can be broken down into one blog post or distributed across several pages.
In order to write a useful how-to guide, you must keep the language of your reads in mind and break up the content as much as possible. Not only will this make it much easier to digest, but it will enable you to build brand equity.
Infographics are great for a number of reasons; not only is visual data much easier to understand compared to large pieces of text, but it can boost your pages views by up to 90%. In line with video content, infographics can also be a valuable part of your inbound marketing campaign, enabling you to share information in a more direct, interesting way.
Everybody loves a list, and listicles are an excellent way to share content, fast. In addition to being easy to create, they generate traffic to your site which is perfect when it comes to search engine optimisation.
Video content is becoming more important than ever, with 83% of businesses stating that video provides an impressive return on investment compared to other marketing types. In addition to building trust and credibility, promotional videos boost conversion rates by up to 80%.
Executive Director of Schaefer Marketing Solutions Mark Schaefer stated that: “The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.”
With more people than ever conducting in-depth research before committing to purchase, brands now need to showcase more than just their products on their site. Case studies provide the opportunity to create content that appeals to visitors, helping to further market the business.
eBooks provide businesses with an array of benefits from the opportunity to establish authority, to the ability to cover an in-depth topic in much more detail than an article or blog would ever allow. eBooks also provide the opportunity to repurpose content. For example, businesses who have previously written a blog on a specific topic may choose to repurpose it by writing an eBook covering a greater number of points.
Just like an eBook, white papers provide businesses with the chance to further establish their company as an authority within its field. However, instead of simply advertising a specific service or product, white papers encapsulate a wider view on a particular topic while providing balanced insight.
Memes are a highly effective form of marketing – when you find the right image to use. They’re easy to create and can help to establish an emotional connection with your audience which, in some cases, enables you to go viral. This is especially on true when it comes to social media, as people love to share funny, interesting memes which can boost engagement and increase followers and fans.
For more information about the different types of content and our content marketing services, get in touch with a member of the expert team on 0800 088 6000, today.