Effective Email Marketing Strategy for Best Business Results
There are numerous benefits of email marketing. In addition to the opportunity to reach a potentially global audience, it’s easy to get started, drive revenue and is low cost compared to other mainstream marketing avenues.
However, with 72% of people preferring to receive promotional content through an email compared to social media, it’s important to ensure that your email marketing campaigns are up to scratch with the latest trends and tactics.
Here at Absolute Digital Media, our teams have taken a closer look at some of the most effective email marketing strategies for the best business results to help lift your marketing efforts off the ground.
Table of Contents
- Have A Clear Call To Action
- Have An Offer
- Personalise Your Email
- Link Your Images
- Capture Attention
- Have Noticeable Subject Lines
- Don’t Sell In Every Email
- Leverage The Latest Trends
- Be Authentic
Tips For Effective Email Marketing
How To Measure The Success Of Your Campaign
There are a number of ways you can measure the effectiveness of your email campaigns, starting with the open rate and click-through rate of your send. Whilst open rate is the percentage of the total number of subscribers who opened your email campaign, its click-through rate is calculated by the number of subscribers who clicked on at least one link in your campaign. For a better understanding of what to look out for, an emails click-through rate can range from 1.25% in the restaurant industry, to 5.13% in the hobbies sector. Other metrics to look out for include:
|The number (or percentage) of people who opt out of an email list.|
|Complaint Rate||The number of times your subscribes complain about receiving an email from you.|
|Conversion Rate||The number (or percentage) of subscribers who take the desired action.|
|Bounce Rate||The number (or percentage) of subscribers that didn’t receive your email.|
|Share Rate||The number of times your email was shared through a subscribers social media.|
|A measure of the profitability of your email marketing campaign(s).|
For more information, get in touch with a member of our expert team on 0800 088 6000, today.