Messenger Is The Next Biggest Social Media Trend
With social media becoming more and more popular for all generations, the internet has seen a recent shift in the number of people using messenger apps compared to social media platforms such as Twitter. Here, we’re going to look at why Facebook Messenger advertising may be the next big marketing trend in 2019 and how businesses can adapt.
Facebook’s popularity is no hidden secret. With billions of users with their own personal profiles, there are several reasons way this marketing method is picking up steam. According to data collected in 2017, there were approximately 1.82 billion people using the mobile messaging app to message their friends and family. This is great for business as the recent update saw the implementation of adverts appearing on the home page in the form of a chat bubble. This allows users to interact with the advertisement and message a chat bot to learn more about the product or service available.
This change comes as no surprise as the number of annual users on messaging apps has surpassed those that use social media, with many using this style of app on a daily basis without even looking at there personal profile on the social media platform is rising.
Implementation Of Marketing
Although this is only a relatively new concept on social media platforms such as Facebook, this is a sure fire way to have your advert seen by a large number of audiences. Not only can they feature within the chat dashboard of the messenger app with the implementation of Facebook stories you can also add advertisements to draw in the customer. By using phrases such as “Swipe Up” to lure in users, you can have all the advertising space that you need on these popular platforms.
Messenger And The Rise Of Influencer Marketing
With a large number of famous faces collaborating with brands and receiving brand deals with companies that are recognised across the globe, it comes as no surprise that Facebook Stories have taken off and received unprecedented results. With influencers posting about products or services on their Facebook and Instagram stories, today’s marketing efforts have a whole new lease of life.
The personalisation of advertisements is key if you want your target audience to interact with it. By using the intelligent learning within the Facebook algorithm as well as the personalisation of the chat bot, you are likely to see a higher level of ROI than you would with a traditional advertisement. This is in part down to messenger showing adverts that are carefully selected according to the user, but also because they can interact with it if they wish to find out more. This chatbot feature adds a personal touch and allows for the user to have more questions answered surrounding the service.
This method of advertising also comes with a sense of community, with users being able to interact with the chat bot and be directed to the Facebook group or page, you are driving traffic as well as building a community.
Building A Community
Building a community is key to the success of a campaign as you can then post tailored content to this unique group of people. This is a benefit to the campaign as you are ten tailoring content to those that are already interested in the product or service. By including content such as videos or even monthly deals, you can entice the audience to buy your product or service.
Another benefit to using Facebook Messenger for marketing is that you can tailor content to boost the reach of your brand. Although this may seem like an old marketing technique, this is the best way to get your brand seen without spending a large quantity of money.
Make The Most Of The Algorithm
When looking to make the most of your social media, it is crucial to play into the algorithm of the social media platform. With Facebook profiles telling you a lot about the user as well as their likes and dislikes, you can tailor your content to the right people with minimal effort. Once you have gained the following and the trust of those followers the word will spread and the amount of people using your service is likely to increase. With likes and shares increasing the amount of visibility that your brand gets, this level of trust is vital to ensuring the success of a campaign.
Timing Is Of The Essence
As the algorithm monitors the user’s movements throughout the website, it is important for your messenger ad to be relevant. If a recent search for the user on their personal profile is something that could relate to your business, it is crucial that you are targeting the relevant keywords. This is not only to compete with competitors, but to also ensure that your ad is seen at the best time to make the most ROI possible. Although this can be a challenge at first, targeting the right keywords is important to ensure that your advertisement as well as your business is seen when a user looks for this style of content.
There are a number of reasons why this style of marketing is becoming increasing popular in 2019, so how will your business adapt? For some ideas on how you can increase your SEO and other elements of a online campaign get in touch with a member of our experienced team today either online at [email protected] or over the phone on 0800 088 6000.