Google Is Releasing Its Next Broad Core Algorithm Update In June
To the surprise of SEOs across the globe, Google has pre-announced the roll out of its next broad core algorithm update which will reportedly begin on Monday 3rd June 2019.
The Tweet posted by Google SearchLiaison stated that: “Tomorrow, we are releasing a broad core algorithm update, as we do several times per year. It is called the June 2019 Core Update. Our guidance about such updates remains as we’ve covered before.”
The Tweet was followed by a thread of information regarding Google’s search algorithm updates, confirming that Google releases multiple changes designed to improve search results every day:
“Sometimes, we make broad changes to our core algorithm. We inform about those because the actionable advice is that there is nothing in particular to “fix,” and we don’t want content owners to mistakenly try to change things that aren’t issues…”
“We understand those who do less well after a core update change may still feel they need to do something. We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward…”
Danny Sullivan, Google’s public Search Liaison, has since confirmed that: “There will also be a follow up reply to that tweet when it’s actually live, though it might be live a little bit before the follow-up tweet happens”.
Within this chain on Tweets, Google suggests reviewing the Search Quality Rater Guidelines, a 166-page document which refers to how businesses can improve their page ratings.
Ben Austin, CEO of Absolute Digital Media, commented that: “A Google Broad Core Algorithm Update can often leave businesses feeling unsettled, but the team are continuously monitoring movements in the SERPs in order to ensure our client campaigns remain on track.”
Is Google’s Broad Core Algorithm Update To Do With Snapchats & YouTubes Recent Outage?
Following last nights Google outage which took down popular networks including Gmail, Snapchat, YouTube and even Shopify, many began to question whether this was a result of the algorithm update.
We’re aware of an issue preventing some Snapchatters from using the app 😥 Hang tight!
— Snapchat Support (@snapchatsupport) June 2, 2019
If YouTube isn’t loading for you or you’re experiencing error messages, we’re working to fix it!
— TeamYouTube (@TeamYouTube) June 2, 2019
Danny Sullivan later confirmed that this was an unrelated outage and was a result of “issues with Google’s Cloud service that powers apps other than just Google’s own web services” as a result of “high levels of network congestion in the eastern USA”.
Google’s Last Algorithm Update
Google last updated its algorithm back in March 2019, called the ‘March Broad Core Algorithm Update’, which focussed on the likes of neural matching, exact match anchor text, aggressive spidering, medical sites and search intent. During the rollout, Google Tweeted that:
“As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded…”
So, What Happens Next?
As Google are still yet to roll out its latest broad core algorithm update, the team are closely monitoring the SERPs to identify any sudden shifts and updating our client’s campaigns accordingly. As we continue learn more about the update and exactly what it entails, we will be sure to write up about everything you need to know.
For more information, get in touch with a member of our expert team on 0800 088 6000, today.