Helping Businesses through the Coronavirus Pandemic
Now more than ever businesses need to come together as one, helping to minimise the current disruption taking place across the globe as a result of the Coronavirus outbreak. As recent turbulence continues to rock the world and brings the economy to a standstill, I’m shedding light on how you can help your business to survive these critical times and how we can help you to achieve some quick-wins over the coming days.
Absolute Digital Media is well versed in numerous marketing activities from SEO and Paid Search, to Social Media and Email Marketing. For a limited time, we’re offering free, no obligation advice to businesses that have been impacted by the Coronavirus pandemic. Find out whether or not your business is eligible at the end of this blog.
Getting through the Coronavirus Outbreak
The recent pandemic has caused disruption to many businesses, with employees being asked to work from home for the safety of others.
Whilst the Coronavirus outbreak isn’t ideal at all for many, it’s important that we continue to support each other as much as possible throughout this critical time. The economy needs us to move forward, but how?
Moving Forward in the Coronavirus Pandemic
With more and more businesses closing their doors to the public, it feels as though the world has come to a complete standstill – but it is still possible to move forward.
It’s important to not make any rational decisions following the Coronavirus outbreak – but at the same time, you don’t want to be hasty about the decisions that you do make. The decisions that you decide upon should be based on fact and data. Essentially, you need to determine your businesses current position, and where it is heading.
There are a number of ways you can identify your businesses direction over the next few weeks as we continue to ride out the pandemic together. This includes:
- Identifying the coming Challenges: The impact of the virus is constantly changing so, whilst it can be difficult to identify every challenge that you may face in the coming weeks, it’s important to identify those that are likely to be of concern first. This will help to ensure that you cover the most critical times for your business, taking the relevant steps to prepare as best as you can.
- Identifying your Needs: Each business’ needs will differ throughout the Coronavirus outbreak, with some favouring quick wins and others being able to take full advantage of the crisis and use it to their advantage. Your business may lie between the two, so you need to identify exactly what you need to achieve and when.
- Conducting a SWOT Analysis: SWOT analyses remain a strategic planning technique for businesses, helping you to identify your businesses strengths, weaknesses, opportunities and threats. Through conducting your own analysis, you will be able to break down the challenges that you may face and what “needs” become a priority as the situation revolving Coronavirus becomes more crucial.
- Identifying possible opportunities: In addition to helping identify your businesses strengths and weaknesses at a time of uncertainty, a SWOT analysis will also help you to identify any opportunities you may be able to latch onto to achieve quick wins for your business. Consider how your business may be able to use the pandemic to its advantage – there’s always some good among the bad!
- Monitoring the trends: Monitoring the latest trends is more important, especially now as the Coronavirus continues to change the way businesses operate across the globe. With more and more stores closing their doors for the foreseeable future, you want to consider how your business may be able to “piggyback” these trends or make the best of a bad situation.
- Preparing your forecasting documentation: Through monitoring different trends, you will be able to accurately prepare your forecasting documentation, ensuring that results and return are reliable at a time of crisis. Regardless of your business’s current situation, creating a forecasting document at this stage will help you to come out of the other side of this crisis stronger than before.
- Taking action: As the situation surrounding Coronavirus continues to develop, it’s important to take the necessary action as soon as you can. Not only will this help to prevent further issues, but through taking the required steps, you may be able to avoid major problems altogether.
As a founder and CEO, I’m well aware of how working conditions may change from time to time depending upon numerous things. During the Coronavirus outbreak, it’s even more important to make sure that you’re aware of what’s happening in the world, as this may help you to better prepare for the challenges that you may face. Keeping up to date with all the latest news updates and various restrictions being put into practice around the world can help to make sure that your business is as prepared as it can be, whether you rely on a manufacturing company in another country to produce your products or are a local business relying on visitors.
Preparation is key for any business, especially at a time of crisis. There are numerous ways that you can prepare for the future, including by ensuring that your team remain productive throughout these challenging times whether they are working in the office or at home. By ensuring teams remain efficient, you can stay in control of the circumstances and continually update the coming challenges, your business needs and new opportunities.
Sharing tips and tricks with your team when working from home will help to ensure that they remain as productive at home as they would be in the office. Experts recommend:
- Building a permanent workspace
- Setting real working hours
- Continuing to make to-do lists
- Using a planner to help organise your workload at home
- Taking short breaks to maintain productivity
Whilst we are unable to stop the impact Coronavirus is having on the world and our economy (minus from adapting various “working from home” techniques and social distancing best practices), there is a solution.
Back When I Founded Absolute Digital Media
Nothing helps us get through tough times like this one than thinking back to where we began. I founded Absolute Digital Media during the economic recession back in 2008, with no funding to help drive the business through what felt like the end of a dream that had only just begun. Of course, times were tough for everybody, but as someone who had just started a new business venture, it was even more worrying.
Since then, we’ve gone on to win numerous awards and have been recognised by a number of leading awarding bodies including the Chartered Institute of Marketing, The Drum and the Clutch. We’ve also had the opportunity to work alongside a number of leading brands including Ladbrokes, 888 Casino, the National Autistic Society, the National Childbirth Trust, eToro and many more.
Essentially, this isn’t the end of the road for your business – you can look at it as a time to reflect on what your business has already achieved and how you can continue to grow as a team throughout the difficult weeks ahead.
How I Can Help You Navigate
As the owner of a business, I understand what many others are feeling right now. You want to provide value and support to your clients, but you also need to keep your own businesses feet firmly on the ground. In order to do so, you may be to reposition your own brand to support those around you. We’ve taking the initiative at Absolute Digital Media to provide small to medium sized business in the medical, dental, travel, events and hospitality sectors with free advice.
Free Marketing Advice for Businesses Impacted by Coronavirus
We understand the challenges businesses are currently facing, so are offering free, no obligation SEO and marketing advice to those in need for a limited time.
Of course, whilst we would love to help every business impacted by Coronavirus, we must continue to prioritise our clients and support our employees as much as possible throughout this uncertain time. Find out if your business is eligible for free advice here.
A Note to Our Clients
At a time of heighted uncertainty, I would also like to take this opportunity to reassure our clients that business is operating as usual. Should we need to work from home, we are equipped with all of the relevant software and applications required to ensure that campaigns remain ongoing. Our teams will remain contactable throughout the working day and can still be reached on their usual direct lines.
For more information, get in touch with a member of the expert team at Absolute Digital Media on 0800 088 6000, today.