How SEO Is Changing The World
Search engine optimisation, better known as SEO, is constantly changing, with new trends shaping the way we advertise our businesses online. Technologies such as AI and data-driven marketing are set to continue to evolve as two of the biggest marketing trends in the coming years, with a number of brands focusing on customer experience, employee engagement and content visualisation to help drive their marketing strategies forward.
These trends are already on the horizon for many, with automation at the forefront of our minds, enhancing the competitiveness within the digital marketing world. But just what is looking to be the main focus over the next 12 months? With this in mind, the team at Absolute Digital Media are pleased to announce the reveal of their latest eBook; How SEO Is Changing The World!
Ben Austin, CEO of Absolute Digital Media, stated that:
What You’ll Learn
The eBook is broken down into a total of five chapters, covering everything a small to medium sized business may need to know about SEO over the coming months, including the tactics that are not yet classed as trends to get ahead of the curve.
Voice search will benefit businesses in different ways according to their industry, potentially helping them to drive their SEO strategy forward with insight regarding new user behaviour. Learn how in this section of our eBook.
SERPs are gradually becoming more personalised relating to location, search history, interests and more and keyword research will need to reflect this. This will directly influence the way we create content. Find out why in this section of our eBook!
Creating content that is thoroughly researched and answers all the questions an individual may have about a specific subject before they have considered what information they need to know will become the definition of “good quality content”. Learn more about creating high-quality content fit for search intent in this section of our eBook.
Advances in personalisation and technology in search has been significant, but it can be argued that visual search continues to remain somewhat untapped. But what exactly is visual search? Find out, here!
UX & Technical SEO
SEO is constantly changing and as we head into the latter part of 2020 and beyond, we can expect trends to come and go as consumer behaviour continues to adapt to people’s everyday life. Learn more about the UX and technical SEO factors in this section of our eBook!
Sounds great, doesn’t it? You can download our eBook for free today, here!
For more information, get in touch with a member of our friendly expert team on 0800 088 6000, today.