How SEO & Web Design Go Together
Even though combining SEO and Web Design has its challenges, it’s important as the design of your site does affect its SEO and, as Google continues to become smarter, the changes required for your website become more complex. In our latest blog, we’re taking a closer look at how you can ensure that your sites design and SEO strategy work together, not against one another.
Here at Absolute Digital Media, we’re the experts in digital, helping businesses to enhance their reach on the internet. With hundreds of years’ worth of experience between us, you can be confident that we’ll deliver a creative campaign that generates the results you need. For more information, get in touch with a member of our expert team on 0800 088 6000, today.
Tables Of Contents
- Title Tag
- H1, H2, H3
- META Descriptions
The first step to optimising your web design for SEO is through your sites title tags. Title tags used appear in the top bar of a browser but as most browsers now use tabs to enable users to open up multiple web pages at any one time, they are rarely visible. Despite this, they are still more important than ever. You need to make sure that each title tag is unique and accurately describes the content on the page. This will help to signal to Google or search engine what the web page is about. The most successful title tags are, on average, 55 characters long.
H1, H2, H3
In additional to title tags, you can use headings to make the content on your site not only easier to read, but more efficient for your SEO too.
Put simply, your sites H1 tags should contain your target keywords – specifically those that relate to not only the page title, but also the content on the page. H2 tags can then be used as a subheading, containing similar keywords to that of your H1 tag. The H3 tag then acts as a subheading on your H2 tag and so on.
Then, there are META descriptions which are a 160 character “snippet” used to summarise what a user can expect to find on a web page. Then can often be found in the search results, helping to inform users about a page contents before they click on it. In addition to playing a vital part in any SEO campaign, META descriptions also help to boost the number of click-throughs – and your click-through rate can be linked to the ranking of your site.
UX is now a bigger part of SEO than ever before, enabling businesses to target search engines such as Google and Bing through SEO and their visitors through user experience. Ultimately, the main goal of the two is to provide users with the best possible experience and, when combined, form the perfect combination of SEO and design tactics that benefit one another.
Whilst SEO largely focuses on keyword research, content optimisation, content strategy and outreach methods, UX supports businesses in customer journey mapping, audience personas and understanding how to optimise design for the best results. As the site is found by more users a result of the SEO strategy, users will click onto the site to find their desired solution. Once a user in on a site, it’s then down to its UX to drive sales.
Mobilegeddon first came in play in April 2015 and, five years later, it’s just as important. Having a mobile-friendly website is key, enabling you to build credibility with your customers or clients and other importance figures within your industry. It helps to make sure that people visiting your website via a mobile device has the same experience of those who visit your site on a desktop, promoting your brand as a credible resource.
There are numerous things to consider when improving the mobile friendliness of your website, including ensuring that it is responsive to the device it is being viewed on. We wrote an entire blog on how to prepare your business for mobile-first back in January 2019 and these steps still apply to many sites today. Check it out, here.
There are numerous ways UX fits into SEO and vice versa, helping you to influencer the other key factor of a website. We’re summarising our blog with some core vitals you can’t afford to miss:
- Image Tags & Headings – These help to provides users with information about an image when they fail to load, providing users with a similar experience.
- Answering Users Questions – Writing copy that is over 600 words long is a great way to ensure that it provides answer to users questions.
- Your Site Must Be Mobile-Friendly – Mobile-friendliness is key, with it making up 52.2% of the market share – which is huge!
- Page Speed – Page speed is yet another vital factor, helping to ensure that users don’t click off your website as a result of it taking too long to load.
- Align Your Strategy – Your strategies need to be integrated in order to ensure that they work in tandem, not against each other.
- Your Design Must Fit SEO – Design isn’t everything. Focus on a design that is suitable for SEO, helping you to further optimise your site as well as the users experience.
- Get Responsive – With so many resources available at your fingertips, there’s no excuse for failing to optimise your website. Ensure it is optimised across all devices to avoid missing out on potential custom!
- It’s All About Quality – Every element of your website contributes towards its overall quality. Focus on this to ensure your business doesn’t miss the mark.
Despite what many believe, SEO and web design are closely aligned. Not least what your website looks like, but the overall experience a user gets when they click-through to your site. Ensuring that all of these boxes are ticket will help to ensure that your website is suitable for both search engine and human, helping to achieve the ultimate online success.
For more information, get in touch with a member of our friendly expert team on 0800 088 6000, today.