How Social Media Will Change in 2020
Social media is changing, all the time in fact. Each day, another update is rolled out with the aim of proving each network whether it be its interface or something a little more hidden behind the scenes. We saw numerous updates take place throughout 2019 including when LinkedIn added new Interest Targeting options for its ad campaigns, Instagram added the option to “Link to” Stories and Facebook announced its cryptocurrency project (which is set to launch in June this year). But, how are some of our favourite social media platforms set to change in 2020?
At Absolute Digital Media, we have the in-house expertise to help support your social media vision and our experts work tirelessly to make sure that each of our own and our clients profiles remain at the very top through keep up to date with the latest news, trends and more.
Table Of Contents
- Niche Platforms Will Continue To Perform
- Social Commerce Will Continue To Expand
- Influencer Marketing Will Skyrocket
- Instagram Will Remove Its “Likes” Feature
- UGC Will Be More Important Than Ever
Niche Platforms Will Continue To Perform
When it comes to using social media for business, it’s not about the number of social media platforms that you have; it’s about using them to your advantage. In 2019, we saw a rise in the number of “niche” social platforms being used, including many that we hadn’t even heard of ourselves. Some of these “niche” platforms included Houzz, Dribbble and Untappd, an app which allows its users to share their check-ins and locations with friends.
Social Commerce Will Continue To Expand
The launch of Instagram Shopping was fairly significant in the social media world, with the full feature being rolled out at the start of 2017. It meant that businesses could tag their products on posts, promoting users to purchase them without even having to leave the app. Numerous brands now use Instagram’s shopping checkout feature including the likes of Adidas, Kylie Cosmetics and Warby Parker who, following the complete roll out, have stopped directing customers to their website to make a purchase.
Whilst there is still no sign of the standalone shopping app that Instagram was reportedly working on, social commerce is expected to continue to expand this year, with more brands jumping on the bandwagon. However, it’s not just Instagram taking on new social commerce features, as Pinterest has also adopted a shopping feature and “catalog” which enables businesses to showcase a congregation of their products and corresponding attributes.
Influencer Marketing Will Skyrocket
Even though influencer marketing is not necessarily a “new” trend, it’s one that is likely to stick around for a while. Social media platforms including Instagram, Twitter and even Facebook are dominated by these individuals who are being paid to promote a certain brand, product or service. Unlike running paid advertising campaigns, influencer marketing is often much more cost effective, delivering unbeatable results and generate leads. However, brands are now moving to working with groups of influencers rather than just one or two popular individuals in order to drive more engagement and sales
Whilst influencer marketing is expected to skyrocket in 2020, how will influencers cope with Instagram potentially removing its beloved “likes” feature?
Instagram Will Remove Its “Likes” Feature
It’s safe to say that there is still a lot of speculation over Instagram removing the much-loved “likes” feature, with many arguing that the whole point of the app is to get as many likes as possible. However, Instagram reported that removing likes was “about creating a less pressurized environment where people feel comfortable expressing themselves” and has assured users that the removal of likes is currently in its “experimental phase” meaning that the total removal may not take place – yet. Whilst the “likes” feature has not yet been completely removed, it is being tested across numerous countries including in Australia, Canada, Brazil, Ireland, Italy, Japan, New Zealand and now across the U.S. too.
Many marketers, however, believe that Instagram will remove like counts globally by the end of the year. A Instagram spokesperson stated that: “We are removing it because only a small number of people use the Following tab regularly. Additionally, we’ve heard from people that they think the Following tab is a very hidden feature that they don’t find to be very useful, especially when compared to a similar feature like Explore,” confirming that the platform is not afraid to test new features and remove those they believe to be outdated or no longer necessary.
UGC Will Be More Important Than Ever
User generated content has always provided business with a spark or “selling point” on social media, with many encouraging their fans and customers to leave feedback, photos and videos to reuse on their pages. With more and more consumers relying on this type of content to determine whether or not a particular product or service is suitable for their needs, UGC will become even more important this year. But how can you encourage this type of engagement?
Daniel Wellington is just one brand which encourages their customers to take photos and tag them on Instagram for the chance for their picture to be featured on the page. Other brands such as Dove conduct marketing campaigns which require people to submit an entry to be a part of an exclusive campaign.
With the rise of influencer marketing and Instagram expected to remove its “likes” features by year end, the use of social media for business is expected to conventionally change over the coming months.
For more information about how social media will change in 2020, get in touch with a member of our expert team on 0800 088 6000, today.