How To Increase PPC Conversions
To increase your PPC conversions, there are a couple of elements of your campaign you will need to keep in mind from set up, right through to the delivery of your ads. In our latest guide, we’re exploring exactly what PPC is, how it can benefit your business and how you can increase your PPC conversion rate by speaking your target audience language, creating custom landing pages and more.
At Absolute Digital Media, we’re well-versed in the world of PPC campaigns, providing our clients with ROI-driven, high-quality PPC ads that covert. To find out more about our PPC services, get in touch with a member of our pay-per-click team on 0800 088 6000, today.
Tables Of Contents
- What Is PPC?
- How Can It Benefit My Business?
- How To Increase Your PPC Conversion Rate
- Speak Your Target Audiences Language
- Make Efficient Use Of The 90 Characters
- Create Custom Landing Pages
- Set Up Mobile-Only Ads
- Make Your Offer Exclusive
- Key Words & Phrases
What Is PPC?
In order to increase your PPC campaign conversion rate, you need to understand what PPC is. PPC stands for pay-per-click and is a “model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.” In other words, PPC allows you to buy visits to your site for a fee, rather than earning them organically.
How Can It Benefit My Business?
There are several benefits of PPC advertising – and more and more businesses are taking advantage of the marketing platform to reach new audiences and increase revenue each day. In addition to being able to advertise directly to people searching for a business just like yours, PPC ads allow you to select certain keywords people will be searching for. Essentially, the more targeted your PPC campaign is, the better chance of conversion you have. Other benefits of pay-per-click campaigns include:
- The ability to reach the right people, at the right time
- To pay only when people click on your PPC ad
- To limit your daily ad spend to effective budget use
- The ability to advertise both locally or globally
- The opportunity to make an immediate impact.
How To Increase Your PPC Conversion Rate
Making your content stand out for the crowd is one thing, let alone getting users to click onto your ad. When it comes to increasing your PPC conversion rate, there are multiple factors that you need to take into consideration. In addition to having a good understanding of your target audience, you need to make the most of every one of the 90 characters available to avoid wasting valuable space. Here’s how:
1. Speak Your Target Audiences Language
To increase PPC conversions, you need to first have a good understanding of your target audience and the language that they speak. This will help you craft engaging content that encourages users to take the desired action whether that’s clicking on your landing page, making a purchase or enquiry. A headline that creates urgency is more likely to be successful and is often configured of firm, strong language much like a CTA (call-to-action). For example, consider the differences between these two headlines:
Whilst both headlines serve as cart reminders, the first headline creates more urgency when compared to the below. To ensure your target audience takes the desired action(s), think about the type of language your audience might use. This will help you when ensuring that your headline is fit for purpose.
2. Make Efficient Use Of The 90 Characters
When it comes to setting up a PPC campaign, Google provides you with 90 characters for your headlines (including spaces!) If you’re not using all 90 – or as close to 90 characters as you can get – you may be wasting valuable space. As you are payingfor that space, you may as well make the best use of it as you can! If you’re stuck for ideas, consider how you can integrate a call to action as well as the location, information about the products or services on offer and what action you want your prospective client or customer to take. This will help you to break down each ad step by step, ensuring that all key areas are ticked.
3. Create Custom Landing Pages
Though not always needed, creating customer landing pages for each segment can be a point in the right direction for your target audience, putting their mind at rest knowing that they are in the right place. Landing pages are essentially the hub of your PPC campaigns, helping you to showcase all the fantastic products or services available to choose from. To be successful, you want to disclose limited yet valuable information to visitors via these pages, ensuring that they target individuals according to their needs.
4. Set Up Mobile-Only Ads
More and more people are searching for what they need on mobile, so to _ this, consider running mobile-only ads. Of course, this depends on your target audience, but it can help to avoid wasted spend, ensuring that you only target users who are likely to take your desired action(s). By focusing on mobile, you’ll only be targeting people who search for your product or service (or a similar term), helping you to not only save money, but increase your ad conversion rate.
5. Make Your Offer Exclusive
In order to boost your PPC conversions, you need to offer your target audience with something exclusive. Podcast, eBooks, Webinars and Tools are just four types of content that can help to drive traffic to your page. With _ up for grabs in exchange for a name, email address, telephone number or all three, you can easily increase your PPC conversions.
Key Words & Phrases
Just like SEO and Social Media Advertising, there are a number of key words and phrases available to use to make your PPC ads more compelling. These “keywords” can be organised into 4 different types:
- Brand terms –keywords containing your brand name or otherwise trademarked terms
- Generic terms –keywords and/or phrases relating to a product or service provided
- Related terms –keywords that don’t directly relate to what you’re offering, but similar to those who may be interested
- Competitor terms –brand names of competitors who offer a similar product and/or service to your business.
As search engine such as Google can make connections between related terms, it’s best to included them within your PPC campaign. This is especially true if you have set your match type to “Exact”. Take the phrase “women’s long-sleeve shirts” for example. Variations of this keyword can include “women’s long-sleeve tees”, “women’s long-sleeve t-shirts” and “ladies long-sleeve shirt”.
With the correct research and knowledge, you can increase your PPC conversions in a matter of days. For more information about how a PPC campaign may benefit your business, get in touch with a member of our expert team on 0800 088600, today.