How To Promote Your Business
Promoting your business is a key part of your businesses long-term success, enabling you to bring in more customers and generate a profit to keep moving your business forward. However, when it comes to actually putting your brand name out there, it can be difficult to know where to begin. We’re taking a closer look at some of the quickest ways you can do exactly that, below!
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Table Of Contents
- Take Advantage Of Google My Business
- Consider An Email Marketing Strategy
- Provide A Discount
- Ask For Reviews
- Comment On Posts In Your Niche
- Work Harder Than Your Competition
Take Advantage Of Google My Business
There are numerous benefits of setting up a Google My Business and, if you don’t already have an active account, we suggest that you set one up as soon as possible. Essentially, the tool allows you to appear in maps and other local pack listings, enhancing the awareness of your business. This provides users with helpful information such as where your business is based, telephone number, email address and other contact information plus access to your website before they make an informed decision as to whether they would like to purchase from you. Customers can also publish reviews on your Google My Business profile, helping to build trust amongst your target audience and improve your local SEO.
Consider An Email Marketing Strategy
Having a strong email marketing strategy in place is an excellent way to increase the amount of traffic to your website whilst optimising your time and budget. Engaging email marketing campaigns that utilise personalised content help to build the credibility of your brand, providing you with greater brand recognition and the chance to develop stronger customer relationships. Overtime, this will result in increased customer loyalty and revenues.
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Provide A Discount
Nowadays, everyone wants something for nothing, so by providing a generous discount to first time buyers, you may be able to encourage them to revisit your website in the future, helping to drive sales and grow your business even further. Instead of offering a discount that may not generate anything in return, you could consider combining this tip with your email marketing strategy, providing users with a discount when they sign up to receive your mail. This way, you’re capturing data for future use whilst possibly generating more sales at a discounted price, helping to make sure that people don’t forget your brand name.
Ask For Reviews
When it comes to promoting your business, the more reviews you have, the better business becomes! Instead of shying away, reach out to customers and those who have previously expressed interest in your product or service and ask them to leave a review. Word-of-mouth marketing is now bigger than ever and by doing so you’re organically building your rapport.
Comment On Posts In Your Niche
Whether you are a small business or a multi-million-pound company, commenting on posts within your niche, whether that be blogs posts or Instagram posts, is a great way to attract attention to your brand. Making sure that each comment adds a form of value to the post will help get the attention of your target audience, increasing the chances of them clicking onto your profile or searching for your brand online. Similarly, it will also help to build relationships with influencers and other brands that you may be able to partner with in the future.
Work Smarter Than Your Competition
When it comes to promoting your business, you need to work smarter, not harder than your competition. This means that you really have to pull it out of the bag to drive people away from mainstream brands and get them to click onto your website. Working ahead of the year is a great way to do so, giving you plenty of time to get to grips with what works well for your competition and how you could raise the bar higher. You can also consider the facts during this time, analysing your closest competitors most successful campaigns and the results in which they achieved to help you move forward with your own. Insights are everything and the more that you have, the easier it will be to craft the perfect campaign!
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During such uncertain times, it’s important to not give up on promoting your business organically as it can help you drive sales at a low cost compared to other marketing methods. For more information about our marketing services, get in touch with a member of our team on 0800 088 6000, today.