Is An Unannounced Google Update Underway?
Since Friday there’s been a lot of chatter in the SEO world regarding an unannounced Google update which has more recently been referred to as the Google Update November 2019.
Unlike previous rumoured Google updates, there is substantial evidence again these allegations, with sites across a wide range of niches being affected. Whilst a large portion of this feedback is negative, there are a few winners in the mix, including those in the “spam” community.
What We Know
While we cannot rule it out completely, Google very rarely targets a particular industry despite some experts believing that the search engine was purposely targeting medical sites – which is incorrect. This false mis claim left us with the “Medic Update” which was rolled out in September last year.
However, even though Google does not target specific niches, many believe that this unannounced update is targeting recipe or travel blogs. Broad core updates instead focus on issues such as relevance. As such, it is likely that this “update” has affected publishers from all niches, not just recipe and travel blogs.
Google BERT Update
Just a few weeks ago, Google announced the rollout of BERT which was described as the “largest search algorithm update since 2014”. Unlike this rumoured update, BERT was announced in a Tweet by Google Search Liaison Danny Sullivan, who explained that its purpose was to provide “a new way for Google Search to better understand language and improve the given results.”
Following the BERT update, Google’s advice remained the same, asking web masters and business to focus on producing high-quality, relevant content that was more “human-like”. More specifically, they stated that:
“These improvements are oriented around improving language understanding, particularly for more natural language/conversational queries, as BERT is able to help Search better understand the nuance and context of words in Searches and better match those queries with helpful results.
Particularly for longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning, Search will be able to understand the context of the words in your query. You can search in a way that feels natural for you.”
We cannot confirm whether a Google algorithm update has taken place, so it is now a waiting game until we hear from the search engine itself. Until then, we can take a guess that the possible November update yet again focusses on relevance through understanding user queries better, what web pages are about and link signal.
For more information about Google’s latest algorithm updates including the BERT update, get in touch with a member of our expert tea on 0800 088 6000, today.