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Jasmine Granton Joins The A-Team!

jasmine granton

As I creep up to the finish line of month number one as the Digital PR Team Lead at Absolute Digital Media, it’s important to me to reflect on what a big old 2 months it has been. First things first – the digital PR team is in its infancy, bringing a whole load of challenges and exciting opportunities to the table. The chance to be part of a brand-new team, where growth and development are at the forefront of a business’s ambition is what was appealing to me when the role was offered.

I think you go into a new business with rose tinted glasses and occasionally, I’ve had the experience that when the role becomes a reality everything promised at the interview stage seems to evaporate. On this occasion, this was absolutely not the case.

What Have We Achieved So Far?

This month has been FULL to the brim of training

From ideation and creative thinking, to writing a pitch and press releases we’ve delved into different aspects of the digital PR process torn down the walls and rebuilt. Training people is something I’m hugely passionate about so it was key that I got in and started right away.

We’ve Set Out Processes

As with every new service and team, processes take time to implement. I’ve had roles in some companies where the processes are robust and thought out, and others where… well… there were no processes at all. It was important for me to start thinking of processes that would give the team structure, without stifling their creativity, a challenge in itself!

Getting To Know Each Other

A hurdle I’m still working on is overcoming some of the challenges that come with remote working. Everyone has their own opinion on remote VS the office, but for me the remote working at Absolute was a key part of why I joined. It suits my lifestyle, it suits some of my own personal challenges and it allows me to have a work/life balance that is unmatched. However, getting to know your team, especially as a manager over a screen is tough. Once we’re allowed to be in the same room, a core part of our training will be done in person with quarterly meet ups as face-to-face time is incredibly important. Walking meetings, ‘no work talk coffee breaks’, interactive lunch and learns as well as a whole host of other ideas bubbling away in my brain will become a core part of bringing the team even closer together.

Pushing Myself To Learn More

My progression has been fairly consistent in the industry, from executive to consultant, to senior consultant to digital PR team lead. The reason I love this industry is because there’s always something new to learn. People are so free and generous with their knowledge and time, it means development can be supercharged by watching webinars and listening to industry experts. Now that I have a new position, I’m opening myself up to new experiences of learning inside and outside of the industry. Whilst I feel management is a natural skill to some, and I’ll boldly include myself here, we need to push ourselves to learn how to manage different people. We need to be conscious of different peoples learning styles, ensure we’re challenging ourselves when it comes to hiring with fair opportunities for all in mind, be knowledgeable about how to deal with a variety of

Creating A Path For The Team

Whilst we’re still a young and small team (six people in total right now) it’s super important to me that the team’s progression is clearly established. A core part of this is learning more about the team, finding out what their skills are, where they want to head in their career and carve out a strategy to help them succeed. I feel incredibly lucky that I’ve had a series of very special managers who have pushed me throughout my career, so building this from the beginning and putting together plans has been a big part of my first two months.

What’s Next?

Well, a lot! We have a new hire starting soon which is incredibly exciting. We have pitches for new clients coming up as well as continuing to adapt and update how we work with existing clients. It’s an exciting time for Absolute as we continue to grow and push forward. For me personally, I’m going to continue working with the team to help them achieve their goals, continue learning and growing as a manager and as a digital PR as well as being on the lookout for in person events (hopefully soon!) to carry on with public speaking opportunities and meet more people in the industry. 2020 was tough and the digital PR industry stayed incredibly supportive and positive, so I’m looking forward to seeing some of those faces as well as eventually meeting my team and clients in person.

I can’t quite work out if the last 8 weeks have flown by, or if I feel like I’ve been part of the A-Team forever, but with its challenges and learnings along the way it’s been an incredible couple of months. It’s wonderful to have the backing of the people at the top of any business, and there’s such a sense of team within the whole agency it really does make you want to succeed and bring your A game each and every day.

 

For more information about the current opportunities available at Absolute Digital Media, get in touch with a member of our expert team on 0800 088 6000, today.

 

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