With only 280 characters per post, many businesses question why they should be using popular news and social networking service, Twitter. However, with its 330 million users, it’s a viable marketing channel for small businesses that are looking to step into social. We’re taking a closer look at how it can benefit small businesses and the power of advertising on the networking platform, below.
Twitter is a beneficial social networking platform to businesses across the world, helping them to grow and expand the reach of their products or services. Here’s how the platform could benefit you:
Drive More Traffic To Your Site
Driving traffic to your website is much more successful than selling products on Twitter, which is what makes it stand out. Due to the character count limit, businesses are forced to cram everything they want their audience to know in one or two sentences, cutting out the fluff. What makes this so successful is that it enables businesses to identify exactly what they want to promote, supporting other marketing avenues such as email marketing campaigns, too.
Increase Brand Awareness
Having some kind of social media presence is much better than having none at all, which is where Twitter comes in! Twitter presents businesses with the opportunity to tap into trending hashtags, enabling you to reach new audiences with ease.
Network With Others
There’s no better way to gain a following on Twitter than by networking with others – but we don’t just mean individuals. Brands can also network with other businesses on the platform by interacting with their Tweets and leaving a comment every now and again to showcase their interest. Over time, these businesses will begin to form a relationship which could even turn into a business opportunity when strategised correctly.
Boost Your SEO
In addition to driving more traffic to your site, you can improve the SEO of your Tweets by using targeted keywords and other specific search phrases. A good way to boost your Google rankings through Twitter is by running a retweet competition and including a link to your website. In addition to the high number of links that it will build, it will also help to boost your following, so doing so is a win-win!
You can increase the authority of your brand by using hashtags. Essentially, anyone who sees a hashtag within your post can click on it, whereby they will then be directed to a page that features all the posts that contain that one specific tag. They can be used to help categorise your Tweets, helping users to identify its theme before reading it. Overtime, your followers will learn what you tweet about, helping you to build authority within that field.
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Communicate Your Brand
The power of communication can often be overlooked on social media, with brands placing a large focus on the content they are posting rather than how they can better their brand and make it stand out. For example Lush, a popular cosmetics retailer, recently announced that they would be ‘switching up’ social by closing their accounts.
We’re switching up social.
Increasingly, social media is making it harder and harder for us to talk to each other directly. We are tired of fighting with algorithms, and we do not want to pay to appear in your newsfeed. pic.twitter.com/nJUzG0lham
— LUSH UK (@LushLtd) April 8, 2019
More recently the brand gave a statement explaining that: “We believe it’s time to stop talking, and start listening. So that’s what we’re doing.”
“Let’s spark passions, and stop chasing ‘likes’.”
Advertising On Twitter
Like all social media, Twitter provides businesses with the opportunity to advertise their products and services for greater exposure and, in some cases, to generate high-quality leads. With Twitter, brands can target users by gender, age, language, platform, location and even device such as mobile or tablets. Users can also be targeted based on behaviours, interests, keywords and followers.
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Using Twitter for marketing your business is highly beneficial, but don’t just take our word for it, its been proven. With more than 750 million users and over 70% of small businesses already using the platforms features to their advantage, we think that you should sign up if you haven’t already. More recently, the social network has rolled out new Follower Listings to allow users to see the profile of their new follower in their notifications. If you don’t feel left out just yet, what if we told you that 85% of Twitter followers feel more connected with a business after following them on social media platforms such as Twitter?
Jasmine has been a member of Absolute Digital Media’s team for almost five years now, having started her journey at the agency as a Digital Copywriter and progressing onto become read more.